Sunday, October 27, 2013

MLM Recruiting Strategy-Stop Giving Presentations



If you have been reading my blog posts for awhile, you know that Tom Schreiter is one of my favorite mlm mentors. In a recent "Big Al Report", he gave some advice which may sound strange to most of us. He said to stop giving presentations. Now, everybody knows when it  comes to any business, and not just mlm, you have to give presentations or else your business will never grow. If you will take the time to read on, there is a method to the madness it may appear Tom is sharing. In fact, what he shared made pretty good sense!

Don"t Give Presentations by Big Al

Tom "Big Al" Schreiter here.

I only had 30 minutes during this conference training call, just enough time to irritate the listeners by telling them that their presentations were useless.

They protested by saying their prospects were different. Their prospects make the final decision to join their business based upon ... (and this is funny) ... FACTS!

So I challenged them about some of the killer facts they had about their business. Here are some of the facts and my comments:

* "We are the 17th largest MLM company in the world." - Gee, if size mattered, why wouldn't the prospect join one of the 16 companies larger than you?

* "We are the 37th fastest growing company in the INC 500 list." - Wow. Why should I take a slow grower like you when I could pick an even faster grower? I've got 36 better candidates to choose from.

* "Our product is patented." - Let's see. About a few million other products are patented, too. And most patents require an investment of a couple hundred dollars to get the paperwork. Not too impressive.

* "We pay out a full 50% in our compensation plan." - Well, if I should make a decision based upon percentage payout of a compensation plan, then maybe I should join one of the hundreds of programs that pay out more than 50%.

* "We are a 17-year-old debt-free company." - If length of time was the decision factor, shouldn't I join a company that is older than yours? And wouldn't debt-free mean that your accounting department didn't know how to use leverage to lower its costs? Ouch.

* "Our chief scientist taught at a prestigious medical school." - This sounds more like my scientist can beat up your scientist. So should I join a company who has a better scientist who got some cool awards, or maybe a Nobel Prize?

* "Our management team has 84 years of combined networking experience." - Well, I have 60 years of dieting experience, and that doesn't make me thin. So are you telling me that I should join a different company who has a management team with more than 84 years' networking experience?

* "Our secret ingredient has more antioxidants than their secret ingredient." - So if I join your company, and I find another company that has 2 more units of antioxidants, then I will have to quit your company and join them?

Okay, starting to see a pattern yet? I am sure you get the point. It is not the facts in our presentation that affect our prospects' decisions.

Stop using presentations to get prospects to make decisions. Instead, learn the skills of how to close and how to do our business instead of living in some fantasy world where we think that facts make a difference.

As a wise man once said, "Figure it out."

Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289  USA
http://www.FortuneNow.com


Resources To Help You Grow Your Business


My Personal Blog: Monique's Home Based Business Tips http://moniques-home-based-business-tips.blogspot.com

Pre-sell non-networkers. Easy-to-use .pdf brochure, no cost: http://www.fortunenow.com/public/107.cfm

Do You Make These Social Networking Mistakes? http://roxannegreen.com/960/do-you-make-these-social-networking-mistakes/

The Big Al Complete Library Special: Volume 1 + Volume 2 + Bonuses! Now you can learn every magic sentence, every story technique, the "One-Minute Presentation," super recruiting skills and more. http://www.fortunenow.com/products/item2.cfm

What to say to the "Red" personality ... You often hear me talk about the four different "color" personalities.   Yes, one of the 25 basic skills is the "color" personalities. It makes us communicate more effectively.  http://bit.ly/aE86mv

MLM Leads and Prospects: A better way! If you are looking for leads, or even buying leads - please watch this first. You want to say the right things to prospects.   http://bit.ly/bxUcaj

The MLM Secret Code for "No." How to understand when prospects are telling us "No" - and the 9 words that make all the difference in your business. http://bit.ly/czmSto 

3 ways to Brand Your Business: http://www.manta.com/marketing/become-your-own-brand?referid=14352

"How to Double Your Traffic by Writing Irresistible Headlines" Webinar http://headlinehacks.com/watch-aweber-replay/

The Big Al Report by Tom Schreiter: http://www.BigAlReport.com

"Fortune Now"  by Tom Schreiter:  http://www.fortunenow.com

Complimentary Four Day Postcard Marketing Course
http://BobLeduc.com/postcardmarketingcourse.html

"How to Build Your Small Business Fast With Simple Postcards" (New 2011 Edition)
http://BobLeduc.com/postcard.html

'Low-Cost Marketing Secrets'
http://BobLeduc.com/secrets.html

'How to Build a High-Profit Business on a Low-Impact Budget'
http://BobLeduc.com/highprofit.html

This three-minute video explains why the first 17 seconds are so important:
http://www.fortunenow.com/public/505.cfm

For your extremely shy new distributors, here is a short video to help them become better around people. Get five great ideas in less than four minutes - and you'll smile. http://bit.ly/mT6wSq

If you are brave enough to give your downline a test to see if they know what
they are doing, here is an easy test you can download. Oh, and the answers are
included. http://www.fortunenow.com/public/274.cfm

We have a bunch of great training CDs with scratched labels. Learn the
"One-Minute Presentation" and "How To Manipulate And Control The Minds Of Others For Fun And Profit" + ... well, just go to: http://www.fortunenow.com/public/527.cfm

Big Al: The 6 Levels Of Communication.  http://www.mastermindevent.com/blog/sixlevels/

Big Al: The greatest Network Marketing first sentence. http://www.mastermindevent.com/blog/greatestfirstsentence/

Big Al: So, How Much Money Have YOU Made In Network Marketing? http://www.masterminde
vent.com/blog/howmuchhaveyoumade/

VIDEO: Don't give up on your dreams, just SHRINK THEM! Say what?  http://www.mastermindevent.com/blog/dreamcircle/

Video: Network Marketers are Job Creators! http://www.mastermindevent.com/blog/jobcreators/

Video: Conflict Resolution  http://www.mastermindevent.com/blog/conflictresolution/