Sunday, December 02, 2012
If you have been reading my blog posts for awhile, you know that one area I cover quite a bit is the importance of having a good set of network marketing prospecting tools in your marketing toolbox. I believe the most important tool is skills. Without skills, we are dead in the water and our business will not grow.
You probably also realize that Tom, Big Al, Schreiter is one of my favorite network marketing mentors. He has been doing this business for years and through trial and error has learned what works and what does not. In a recent "Big Al Report", he talked about why having skills is important and the price we pay for having zero skills. It was good stuff so I thought I'd share it with you.
As always, remember to visit the business building resources below. The ebook, "Success in 10 Steps" is especially good as it will save you years of failure and frustration as you look to create a solid additional income from home.
To Your Success,
Be a Mentor with A Servant's Heart
The Penalty We Pay For Not Having "skills" by Tom Schreiter
Networkers are always looking for the perfect tool. Maybe it is that awesome DVD, the magazine with the glowing review of the company, or the special website to send prospects to.
And all these tools cost money. Every month networkers buy more and more tools because they are dependent upon the tools. If the networker stops buying tools, then his world stops.
So other than being a money-draining addiction, what is wrong with tools?
Prospects don't read them. They skim over all the carefully-written, glowing facts. Hey, you're probably skimming over this article right now.
It's the Internet influence. Too much information. We skim. Not enough time to get to all the information presented to us.
What about that DVD? Do you think your prospects really want to turn off their favorite television show and watch your company commercial?
And how about sending people to the Internet to look at your special web page? How soon do you get distracted on the Internet? We are all off to another link, back to instant messaging, checking our email, surfing YouTube.com ... sending someone to the Internet is sending them off to a world of distraction.
The bad news is that tools are barely effective, seldom reviewed, and are the penalty we pay for not having the skills needed to talk to prospects.
The news gets worse. If the tool strikes an occasional interest in a prospect, the distributor still has to talk to the prospect and say something.
Now, if the distributor is brand-new and has not learned how to talk to prospects, tools may be the only option.
The distributor will pay, pay, and continue to pay for tools until he learns the skills on how to talk to prospects.
If you are addicted to tools now, stop the low level of productivity, stop the cost, and learn how to talk to prospects effectively. Your message can now be a two-way communication with power and meaning.
Step #1 skills are all about learning how to talk to prospects - commercially. Social talk is for amateurs and beginners.
Step #2 skills are all about finding people to talk to. These skills are much simpler as there are hundreds of unique ways of locating prospects who are willing to come to you.
So guess which set of skills we should learn first? Step #1 skills, of course.
Because even if we locate a prospect to talk to, we still have to talk to them.
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Resources To Help You Grow Your Business
"Success in 10 Steps" The ebook recommended by Tom Schreiter and
Michael Dlouhy which teaches you how to build a successful mlm business in 10 easy steps.
http://mentormonique.successin10steps.com/?mad=60056 or http://mentormonique.mentoringforfree.com/STSVideo
My Personal Blog: Monique's Home Based Business Tips http://moniques-home-based-business-tips.blogspot.com
"How to Double Your Traffic by Writing Irresistible Headlines" Webinar http://headlinehacks.com/watch-aweber-replay/
The Big Al Report by Tom Schreiter: http://www.BigAlReport.com
"Fortune Now" by Tom Schreiter: http://www.fortunenow.com
How to get your first 927 customers: http://mixergy.com/course-cheat-sheet-927-users/?awt_l=5mDcB&awt_m=J7DxQP1cY22SOy
How to position your company so customers think of you first: http://mixergy.com/course-cheat-sheet-positioning/?awt_l=5mDcB&awt_m=IoFTP4gaU22SOy
Complimentary Four Day Postcard Marketing Course
"How to Build Your Small Business Fast With Simple Postcards" (New 2011 Edition)
'Low-Cost Marketing Secrets'
'How to Build a High-Profit Business on a Low-Impact Budget'
This three-minute video explains why the first 17 seconds are so important:
Big Al: The 6 Levels Of Communication. http://www.mastermindevent.com/blog/sixlevels/
Big Al: The greatest Network Marketing first sentence. http://www.mastermindevent.com/blog/greatestfirstsentence/
Big Al: So, How Much Money Have YOU Made In Network Marketing? http://www.mastermindevent.com/blog/howmuchhaveyoumade/
VIDEO: Freeze ... or SUCCEED? http://www.mastermindevent.com/blog/freeze/
VIDEO: Don't give up on your dreams, just SHRINK THEM! Say what? http://www.mastermindevent.com/blog/dreamcircle/
Video: Network Marketers are Job Creators! http://www.mastermindevent.com/blog/jobcreators/
Video: Conflict Resolution http://www.mastermindevent.com/blog/conflictresolution/
Video: What are YOU Fueling ... Your Dreams or Your Drama? http://www.mastermindevent.com/blog/orrinwoodward/