Tom Schreiter is a great resource for all reps in network marketing today. In a recent newsletter, he highlighted some great headlines most people can use for their business and poor closings that will leave you with no friends!
So, take some notes, have a good laugh, and learn from Tom. He's awesome!
Some great anti-social closes, guaranteed to make your neighbors petition you to move.
I am visiting a website with sales training closes. It brings me back to the 1960s, a time of hard-sell door-to-door salesmen and stereotypical used car salesmen.
In the 1960s you could get away with hard closing. But today, people are more sophisticated. They are flooded with hundreds of advertisements a day. Today, prospects are very sales-resistant.
And do you really want to "hard close" someone into your business? If you succeed, what will you have tomorrow? An inactive distributor.
So prepare to smile at some of these closes. Yes, some are anti-social and rude, but I'm sure you will smile.
"Do you want to pay by cash or check?"
"Do you want to join now or next Wednesday?"
"So what is it going to take to get you into our opportunity today?"
"On a scale of 1 to 10, where do you see your excitement about my business?"
"Don't you love your family?"
"Any three-year-old can see this is a great opportunity. Do you have a problem with that?"
"What part of the presentation didn't you like so that I can repeat it to you more slowly?"
We have to get a lot more professional than this to sell a business opportunity in today's world. Or, if we refuse to learn how, at least we shouldn't complain about our business results.
So what is your:
1. Best one-sentence close?
2. Creepy, awful close?
Send your best and creepiest closes to firstname.lastname@example.org and she will compile them, and send the list to everyone who participated. I bet you are going to love the good and bad examples that others submit.
Here are four more great first sentences and headlines - and a lot of confusing bad ones.
If you don't capture your prospect's imagination and attention with a great first sentence or headline . . you don't have a prospect.
Always think hard about what your first sentence will be. Your career depends on it.
And now for some examples:
"How to lose weight while watching TV."
"Why your neighbor is getting an extra paycheck in his mailbox every month."
"How to make every Monday morning feel like the weekend."
"Can you name the six mistakes that poor people make?"
These are just a few ideas to get us thinking. More next issue.
And here are some bad, confusing headlines from real life:
"President Wins on Budget, But More Lies Ahead."
"Enraged Cow Injures Farmer With Ax."
"Killer Sentenced to Die for Second Time in 10 Years."
"If Strike Isn't Settled Quickly, It May Last a While."
"Cold Wave Linked to Temperatures."
"Deer Kill 17,000."
"Lung Cancer in Women Mushrooms."
"Teacher Strikes Idle Kids."
"Miners Refuse to Work after Death."
"Juvenile Court to Try Shooting Defendant."
Want to create your own custom first sentences and headlines?
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA