Friday, August 20, 2010

Network Marketing Training Tips-Today, Improve Your Prospecting and Retailing First Sentences

One of the best mentors in mlm today is Tom, Big Al, Schreiter. I recently received a newsletter from him in which he offered some great network marketing training tips about how to improve our prospecting and retailing first sentences.

It's good stuff, so sit back and take notes!

"Do your prospecting and retailing first sentences need to be improved?"

At many of my SuperSponsoring Workshops, I talk about the power of your headline. Your headline is also the first sentence out of your mouth when you give a presentation. And your headline can make a massive difference in your business. Here's just one case study:

Movieline Magazine increased their new business gross response by 7.5% and net response by 29.6% by changing the headline on its envelope from:

"Do you have the guts . . ."


"Toss this envelope . . . if you're looking for a safe, sweet movie magazine that flatters the pants off Hollywood . . ."
Think about it. Just this one simple change made a 29.6% difference. Wouldn't you like your bonus check to increase 29.6% by only changing a few words? Or how much more effective would your sponsoring be if you had a "killer" first sentence that stopped prospects in their tracks?

This is why I spend the first 90 minutes of our SuperSponsoring Workshops on creating great first sentences. Why not take a little time today to improve your first sentence?

Do you need a little inspiration?

Here are some headlines and first sentences to get you thinking:

* "Pure water for only four cents a gallon!"

* "Stop smoking -- or die!"

* "How to make money every time your neighbor uses the telephone."

* "This is the herb that weight-loss doctors give to their wives to reduce."

* "How to feel like you are 16 years old again . . . but with better judgment."

* "Our goal is to get you into networking so you can get into not-working."

* "Go from Networking to Not-working."

* "Take a six-month vacation - twice a year . . . and hire your boss to do the work."

* "Think like a millionaire."

* "Eat cookies - lose weight!"

* "If home is where your heart is - then shouldn't your business be there too?"

Can you come up with your own first sentences and headlines?

It just takes a little imagination and practice. But once you get that great first sentence, and pass it on to your downline, watch out! Sales volume and recruiting can surge.

We spend far too much time on perfecting the rest of our presentation - but the truth is, if our first sentence isn't very good, nobody is listening to the rest of our presentation.

And you don't have to limit your first sentence to face-to-face presentations. You can use a great first sentence or headline on telephone calls, email subject lines, first sentences of your sales letters, business cards, brochures, posters, ads, etc.

So it makes sense to invest a lot of time to get a good clear message into your first sentence.

Want some more examples to get you thinking? How about these?

* "Fire your boss!"

* "Start your own business - with no overhead!"

* "Get a $400 a month raise without telling your boss!"

* "The two foods you should eat every morning."

* "Three reasons you should fire your boss now."

* "How two mailroom employees from Winchester show ordinary people how to retire in just 3 1/2 years."

* "How to lose 15 pounds of fat in 30 days - without exercise!"

* "Here are 10 out of 29 reasons you should join us now!"

* "Do you know the three secrets MLM pros use to kick-start their business?"

* "How a legal secretary from Northway shows people how to get an extra check in their mailbox every week."

* "If your job pays less than $50,000 a year, then you qualify to receive this free special report."

* "You are only one good opportunity away from a million-dollar fortune."

* "Five new reasons you'll want to be at Thursday night's business briefing."

* "Do you know the best way to start a home-based business for less than $250?"

* "There I was at 15 thousand feet, both engines on fire and my parachute in the laundry."

* "Three miracle exercises that reduce cellulite."

* "How three teenage high school students doubled their college fun by helping neighbors save on long distance phone charges."

* "76-year-old granny starts second career as a part-time karate instructor."

* "49-year-old former caddy starts his own part-time business, and now owns his own golf course."

* "Secret food helps burn body fat while you drive to work."

* "69-year-old grandmother changes her diet, becomes arthritis-free, and begins teaching karate."

We could go on and on, but you should be inspired by now to start creating your own first sentences. So grab a pencil and pen, and begin writing down those great first sentence ideas for your business and products.

Who knows?

You might come up with a million-dollar winner!

Your first sentence or headline is everything. If you don't capture your prospect's interest immediately, you are wasting your time.

Having trouble creating your own first sentences? Want a computer program to create your own custom first sentences and headlines?

Go to:
 Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289  USA

PO Box 890084, Houston, TX 77289 USA

Sunday, August 15, 2010

Business Opportunity MLM-How to Avoid Getting Sucked Into A Scam

Due to the state of the economy, there are many business opportunity seekers who are considering joining a network marketing company to build up a residual income. While this is great thing, the sad fact is there are a lot of mlm scam companies out there. The last thing you want to do is sucked into one of those bad deals!

I thought I’d share with you the top three crucial things you MUST o study before you join a multi-level marketing opportunity. Skip these at your peril.

#1: How stable is the network marketing company? There are a couple of ways you can do this. You can “Google” the company management and see what comes up. You can also get a credit report Dunn and Bradstreet. You can also look at how long the company has been promoting a mlm income opportunity. This is important because most companies don’t last two years. Therefore, the more stability there is the better.

#2: Does the company sell valuable products which are backed by research? If you want to build a great team of distributors/partners, there can’t be any hype, smoke, and mirrors that the company uses to sell products. There should be validation regarding the effectiveness of a product. For instance, does a weight loss product have clinical trials done by an independent laboratory? Also, what is the home based business return policy and buy-back policy related to its products? Another good test is for you to buy the products and try them. Do you like it? Did they help you with your problem?

#3: What is the work from home’s company’s business climate? Do they want you to focus primarily on recruiting distributors, selling products and services, or both? If the sole goal is to recruit people, your scam alert should be on high!  Many times this very well could be an illegal pyramid scheme with no real product being promoted.  Plus, how is the company’s staying afloat in this scenario? Are the distributors using enough products to keep the company going? Your state attorney general will always pose the question, would you have joined this home based business opportunity if there was not a compensation plan attached to it? If the answer is “heck no”, run, run, run! So, with any legitimate mlm company, there always should be a nice balance between recruiting and selling product.

These are just a few areas to carefully research before you join any mlm company. Remember, there are a bunch of mlm scams out there and the attorney generals can’t keep up with them all. Therefore, always make sure you do your part to avoid being scammed.

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