Sunday, July 25, 2010

MLM Marketing: Can Your Downline Do This?

Just got reading through Tom, Big Al, Schreiter's newsletter which is packed with mlm marketing tips and strategies. He had some really good pointers today, and so I thought I'd share some with you:

"Do your prospecting and retailing first sentences need to be improved?"

At many of my SuperSponsoring Workshops, I talk about the power of your headline. Your headline is also the first sentence out of your mouth when you give a presentation. And your headline can make a massive difference in your business. Here's just one case study:

Movieline Magazine increased their new business gross response by 7.5% and net response by 29.6% by changing the headline on its envelope from:

"Do you have the guts . . ."


"Toss this envelope . . . if you're looking for a safe, sweet movie magazine that flatters the pants off Hollywood . . ."
Think about it. Just this one simple change made a 29.6% difference. Wouldn't you like your bonus check to increase 29.6% by only changing a few words? Or how much more effective would your sponsoring be if you had a "killer" first sentence that stopped prospects in their tracks?

This is why I spend the first 90 minutes of our SuperSponsoring Workshops on creating great first sentences. Why not take a little time today to improve your first sentence?

Do you need a little inspiration?

Here are some headlines and first sentences to get you thinking:

* "Pure water for only four cents a gallon!"

* "Stop smoking -- or die!"

* "How to make money every time your neighbor uses the telephone."

* "This is the herb that weight-loss doctors give to their wives to reduce."

* "How to feel like you are 16 years old again . . . but with better judgment."

* "Our goal is to get you into networking so you can get into not-working."

* "Go from Networking to Not-working."

* "Take a six-month vacation - twice a year . . . and hire your boss to do the work."

* "Think like a millionaire."

* "Eat cookies - lose weight!"

* "If home is where your heart is - then shouldn't your business be there too?"

Can you come up with your own first sentences and headlines?

It just takes a little imagination and practice. But once you get that great first sentence, and pass it on to your downline, watch out! Sales volume and recruiting can surge.

We spend far too much time on perfecting the rest of our presentation - but the truth is, if our first sentence isn't very good, nobody is listening to the rest of our presentation.

And you don't have to limit your first sentence to face-to-face presentations. You can use a great first sentence or headline on telephone calls, email subject lines, first sentences of your sales letters, business cards, brochures, posters, ads, etc.

So it makes sense to invest a lot of time to get a good clear message into your first sentence.

Want some more examples to get you thinking? How about these?

* "Fire your boss!"

* "Start your own business - with no overhead!"

* "Get a $400 a month raise without telling your boss!"

* "The two foods you should eat every morning."

* "Three reasons you should fire your boss now."

* "How two mailroom employees from Winchester show ordinary people how to retire in just 3 1/2 years."

* "How to lose 15 pounds of fat in 30 days - without exercise!"

* "Here are 10 out of 29 reasons you should join us now!"

* "Do you know the three secrets MLM pros use to kick-start their business?"

* "How a legal secretary from Northway shows people how to get an extra check in their mailbox every week."

* "If your job pays less than $50,000 a year, then you qualify to receive this free special report."

* "You are only one good opportunity away from a million-dollar fortune."

* "Five new reasons you'll want to be at Thursday night's business briefing."

* "Do you know the best way to start a home-based business for less than $250?"

* "There I was at 15 thousand feet, both engines on fire and my parachute in the laundry."

* "Three miracle exercises that reduce cellulite."

* "How three teenage high school students doubled their college fun by helping neighbors save on long distance phone charges."

* "76-year-old granny starts second career as a part-time karate instructor."

* "49-year-old former caddy starts his own part-time business, and now owns his own golf course."

* "Secret food helps burn body fat while you drive to work."

* "69-year-old grandmother changes her diet, becomes arthritis-free, and begins teaching karate."

We could go on and on, but you should be inspired by now to start creating your own first sentences. So grab a pencil and pen, and begin writing down those great first sentence ideas for your business and products.

Who knows?

You might come up with a million-dollar winner!

Your first sentence or headline is everything. If you don't capture your prospect's interest immediately, you are wasting your time.

Having trouble creating your own first sentences? Want a computer program to create your own custom first sentences and headlines?

Go to:

Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289  USA

PO Box 890084, Houston, TX 77289 USA

Awesome marketing tips from Big Al!