Wednesday, April 07, 2010

MLM Business Leads-What Do Your Presentations Have in Common?

I was recently reading Tom, Big Al, Schreiter's "The Big Al Report". In this report, he had a nifty article on how to keep things simple when talking to your mlm business leads about your company or products/services. Sometimes, we scare people away by not having the right skills. Here is what Tom recommends:

Q. What do all of your presentations have in common?

A. They all offer time freedom and money freedom.

You will never have a prospect tell you:

"Oh, I don't want to join because I don't want any of that time freedom or money freedom. I think I'd like more debt, less money, and more time at work."
Sounds silly, doesn't it?

Well, if all of your prospects want time freedom and money freedom, and your presentation offers time freedom and money freedom, then why don't all of your prospects join?

* * * * * * * * * * * * * * * * * * *

Because they don't have the confidence that they can personally achieve time freedom and money freedom with your opportunity. Sure, you can do it, but they don't think they can do it.

* * * * * * * * * * * * * * * * * * *

Now here is the key. When prospects don't have the confidence that they have the skills necessary for our opportunity, here is what most people do:

They start introducing new benefits. (Wrong.)

They tell the prospect about three-way calls, nice brochures, perfect videos, fancy meetings, car bonuses, and lots of other nice benefits. But they are missing the point.

The prospect doesn't think he can do it, so it doesn't matter how good the benefits are.

The solution?

Instead of talking about more benefits, concentrate on showing your prospect how SIMPLE it can be to do your business. Maybe you can give your prospect a "one-minute presentation."

If you don't know the skill of how to give a "one-minute presentation" - simply take this free mini-course at:

Why make it simple?

It will give your prospect confidence that he can be successful in your business. That's what is holding your prospect back --


Just do three things every day to get more prospects.

You'll eventually get there. 

Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289  USA

PO Box 890084, Houston, TX 77289 USA 

Tom has a way of communicating that keeps things so simple! I hope you have found this helpful.

1 comment:

Bruce said...

Well put! Thanks so much!!
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