Tuesday, February 09, 2010

Network Marketing Advertising-YOU Are the Brand

I recently was reading an article by Charlie Page of the Directory of Ezines. In this article, he was discussing the importance of branding YOU. With any network marketing advertising endeavor, it always must be YOU branding yourself.

How to do this? Read on to discover how to make the most of your network advertising strategies by branding YOU. We will cover this over the next few posts.

Learn and take action!

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YOU Are the Brand

(c) Charlie Page

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How many times have we heard "Xerox this", when the

copier involved may not be a Xerox brand at all?

What brand do you think of when you hear the words

"Just do it"?


How about ordering a "coke" when what you really wanted

was another soda?

Branding is a powerful tool in our business lives.


While Nike and Xerox are prime examples of this idea,

all businesses can benefit from branding.

But can YOU, the solo operator of a small business (and

this does apply even if you work at home alone) use

branding to your advantage?


More importantly, does branding really matter in your

life?


I believe the answer is yes. Not so much because you

might "hit it big" and become the next Wal-Mart but

because good branding lowers sales barriers.


Read that again ...


Good branding lowers sales resistance.
I believe there are seven ways you can begin today to
build your brand.



It does not matter that you are not famous online.



It doesn't even matter if you are yet to make your

first dollar -- thinking about branding now will pay

big dividends in the future.



Here is a seven step formula that will give you a great

start toward establishing yourself as the brand of

choice.



* * * Know Where You Stand Now



What name pops into your customer's mind when they need

what you do? If it's not your name, why not? Do you

have a name or slogan that is easy to remember and

clearly describes what you offer?



* * * Know Where You Want To Go



What do you want to be known for? Like it or not,

customers will define us if we don't define ourselves.

Do you want to be the low-price leader? Do you want to

be the value-added vendor?



We can't (as much as we might like to) be everything to

everyone. Choose a theme for your business and promote

that theme at every opportunity. Soon, you will become

associated with the ONE benefit that is your strong

suit.



* * * Narrow Your Niche



Be such an expert in your field that you are the

natural choice to call when what you do becomes what

they need.



Marketing, either offline or online, creates the

greatest impact when it frames YOU as the smart

solution to a client's problem.

I believe there are seven ways you can begin today to


build your brand.



It does not matter that you are not famous online.



It doesn't even matter if you are yet to make your

first dollar -- thinking about branding now will pay

big dividends in the future.



Here is a seven step formula that will give you a great

start toward establishing yourself as the brand of

choice.



* * * Know Where You Stand Now



What name pops into your customer's mind when they need

what you do? If it's not your name, why not? Do you

have a name or slogan that is easy to remember and

clearly describes what you offer?



* * * Know Where You Want To Go



What do you want to be known for? Like it or not,

customers will define us if we don't define ourselves.

Do you want to be the low-price leader? Do you want to

be the value-added vendor?



We can't (as much as we might like to) be everything to

everyone. Choose a theme for your business and promote

that theme at every opportunity. Soon, you will become

associated with the ONE benefit that is your strong

suit.



* * * Narrow Your Niche



Be such an expert in your field that you are the

natural choice to call when what you do becomes what

they need.



Marketing, either offline or online, creates the

greatest impact when it frames YOU as the smart

solution to a client's problem.

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