When you are talking to a mlm business lead, I am sure there is something all of your presentations have in common. Tom, Big Al, Schreiter spells it out quite nicely. As it turns out, what your presentations do have in common probably arent' the best magic sequence of words.
Here is what Big Al, one of my favorite mentors, has to say about presentations.
Q. What do all of your presentations have in common?
A. They all offer time freedom and money freedom.
You will never have a prospect tell you:
"Oh, I don't want to join because I don't want any of that time freedom or money freedom. I think I'd like more debt, less money, and more time at work."
Sounds silly, doesn't it?
Well, if all of your prospects want time freedom and money freedom, and your presentation offers time freedom and money freedom, then why don't all of your prospects join?
Because they don't have the confidence that they can personally achieve time freedom and money freedom with your opportunity. Sure, you can do it, but they don't think they can do it.
Now here is the key. When prospects don't have the confidence that they have the skills necessary for our opportunity, here is what most people do:
They start introducing new benefits.
They tell the prospect about three-way calls, nice brochures, perfect videos, fancy meetings, car bonuses, and lots of other nice benefits. But they are missing the point.
The prospect doesn't think he can do it, so it doesn't matter how good the benefits are.
Instead of talking about more benefits, concentrate on showing your prospect how simple it can be to do your business. Maybe you can give your prospect a "one-minute presentation."
If you don't know how to do a "one-minute presentation," simply take this free mini-course at:
Why make it simple?
It will give your prospect confidence that he can be successful in your business.
That's what is holding your prospect back:
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
PO Box 890084, Houston, TX 77289 USA
Big Al just has a way of breaking things down and getting to the heart of the matter! So, when talking to a mlm business lead, keep in mind what Tom has to say. If you do, you will find prospecting will become much easier!
To Your Success,
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