Friday, October 09, 2009

MLM Business Lead-"How one 'Trivial' Change Can Cut Your Bid Prices by 95 PERCENT!"

I hope you found Perry Marshall's first lesson on Google Adwords helpful. Perry Marshall is one of the world's best experts on Adwords. Following his advice can save you lots of money and get much traffic to your website if you are using Adwords as a marketing tool. More traffic means m ore mlm business leads for you!

In lesson 2, Perry will cover the ins and outs of bids.

Enjoy the lesson!

To Your Success,
Monique Hawkins
Skype: Monique371

"How one 'Trivial' Change Can Cut Your Bid Prices by 95 PERCENT!"

* Why Your Bid Price is NOT the Actual Price You Pay - and the Huge Difference That Creates for You
* What to Do When Your Keywords Get Labeled 'Inactive'

Today I'm going to talk about the thing that many newcomers find most confusing about Google - and I'm going to explain why it's a really ingenious twist that will actually help you.

The price you bid is almost never the price you actually pay. You almost always pay less.

First, it's a little bit like Ebay. You pay 1 cent above the position below you, not the maximum that you bid.

But there's an even more important secret that is the key to getting lower and lower prices, even while other bidders are jumping into the game:

Your Clickthrough Rate (CTR) is MORE important than how much you bid.

The Clickthrough Rate is the percentage of people searching who actually click. If 100 people search, your ad shows up 100 times, and one person clicks through, that's a 1% clickthrough rate.

So let's say I've got a 1% CTR and I'm paying $1.00 for position #2.

Let's say you've got a 2% CTR. If you play your cards right, you may only have to pay 51 cents to get position #2 and knock me down to position #3.

That means that you were 2 times as relevant, and you got to pay 1/2 as much!

The rules can be very simple, but the implications are huge.

When you achieve high click-thru rates, you can pull your bid prices down, down, down and yet stay at the same position on the page, while your traffic goes up.

The difference can be quite amazing. Here's an example of two ads - they are ALMOST IDENTICAL but one got nearly TWENTY TIMES the CTR as the other:

Popular Ethernet Terms
3 Page Guide - Free PDF Download Complex Words - Simple Definitions
2 Clicks - CTR 0.1%

Popular Ethernet Terms
Complex Words - Simple Definitions
3 Page Guide - Free PDF Download
39 Clicks - CTR 3.6%

Notice what happened: All I did was reverse two lines - and the clickthrough rate jumped from 0.1% to 3.6%!

That means that the ad on the right gets more than TWENTY TIMES as much traffic - and I could pull down my bid prices and get that for the same amount of money as I was paying before. Just think how much money we'd be leaving on the table if we didn't discover this!

This is just one of dozens of tricks I've found that let you push your bid prices down, down, down while your traffic goes up. (Of course you get all the secrets in my toolkit.)

Beat your best, and you can get more and more traffic for less.

I just explained how Google ranks your ad higher as your CTR goes up. Overture does not do this. On Overture, the highest bidder always wins.

That rewards people who have more money than brains.

Which means that for the smart marketer, Google is vastly superior!

Before I go, there's one other thing I need to tell you: This is precisely the thing that gets people all tangled up over keywords that Google suddenly labels 'inactive.'

While Google may tell you simply to bid more, the major reason that keywords get made 'inactive' is this: The message in the ad doesn't match what the person wanted when they typed in the keyword!

How do you fix this problem? By organizing your keywords into narrow themes and by testing different ads that match people's searches - like I described above.

Then watch as people's clicks vote on the words that actually sell. This is an absolutely foolproof method of getting your ad placed higher on the page, and my Definitive Guide shows you dozens of variations on this method that you can use right away.

Tomorrow's tip is called:

"A Google AdWords Lesson from the Wall Street Journal"

Talk to you then.


Perry Marshall

The ebook, Success in 10 Steps and Mentoring for Free answers the questions of frustrated netw0rk mar*keters - who REALLY want their questions answered. It's eating away at them, why they just haven't made it big. For more information click here:

Sunday, October 04, 2009

MlL Business Leads-Why Google Is Your Friend

I have a lot of respect for Google Adwords expert, Perry Marshall. He has helped many people run very successful Google adwords campaigns which in turn has helped their business to grow.

For those of us looking to build a mlm home based business opportunity and who needs more mlm business leads, Google Adwords can be a powerful marketing tool IF you know what you are doing. If you don 't know, it can be very costly.

I will be sharing with you over the next 5 posts a series of article that Perry has written about Google Adwords.

I know you will find them as beneficial as I!

To Your Success,
Monique Hawkins
540-858-2885 anytime
Skype: Monique371
Be A Mentor With A Servant's Heart

Five Days to Success with Google AdWords - with Perry Marshall Day 1

"The ONE Thing that Separates the Men from the Boys in the Google AdWords Game"

There is ONE central idea, one key concept that Google wants you to understand.

If you have this right, Google will literally reward you by giving you lower prices on clicks, and your customers will reward you by buying what you have to sell.

If you DON'T have this right, you'll pay way too much for clicks, your competitors will eat you up, and your whole Google experience will be very, very unpleasant.

The one thing that matters on Google is relevance.

You might think of this as "message-to-market match."

This will make complete sense once you understand a bit of Google's history.

Google started in 1998, after the "big boys" in the search engine game like Yahoo and AltaVista were already well-established.

At the time, few people would have bet that Google would overtake them all - but in less than five years they did exactly that.

What's even more remarkable is they did so without a bunch of hype and loud marketing. They literally built a better mousetrap and the world beat a path to their door.

So what happened?

Google's mission in life was to build a search engine that would give people exactly what they were searching for, as fast as possible. If you were searching for "California butterflies" they wanted to give you the very best and most popular California butterfly websites on the very first page of results.

They developed an amazing mathematical formula for figuring out who visited websites and why, and using that information in their search engine.

So ... when they began to sell Pay Per Click advertising, they were extremely concerned that advertisers should also put out messages that were highly relevant.

Google rewards you for being relevant, and they let people who are searching vote for you. If your ad gets clicked on, it's relevant. If it doesn't, it's not. It's that simple.

The higher your clickthrough rate - i.e., the more folks who see your ad and click on it - the less you have to pay for the position you want. But if you write lousy ads, Google will make you pay more to get your ads to show at all.

So this creates a "Darwinian" effect, a deliberate natural selection that weeds out bad advertisers and rewards good ones. What's good for Google's customers is good for Google and good for you.

When all the dust has settled, what really matters is that your ads and your content be relevant to the keywords you're bidding on. Your message must match what the person is thinking.

So ... what were they really thinking when they typed in "California butterflies?" That is the question! Figure that out and put it in front of them, and you'll win at Google. Write an ad that matches exactly what they're searching for and you'll beat your competitors by a country mile.

A Valuable Little Piece of Customer Psychology for You:

Here's a little mental trick to help you write Google ads.

Imagine that you are not you. You are your customer.

You're not the dude with the cool solution. You're the guy or gal with some stupid problem. You've got an itch and you want to scratch it.

And you're not in front of your computer. You're sitting in front of their computer. What do you type into the search bar on Google?

And what do you hope will come up?

Answer that question and you'll be successful marketing online.

Tomorrow's installment is called:

"How with One 'Trivial' Change You Could Cut Your Bid Prices NINETY PERCENT - Plus a Permanent Solution to Keywords Made 'Inactive.'"


Perry Marhsall

The ebook, Success in 10 Steps and Mentoring for Free answers the questions of frustrated netw0rk mar*keters - who REALLY want their questions answered. It's eating away at them, why they just haven't made it big. For more information click here: