Sunday, November 01, 2009

MLM Business Lead-What is the Biggest Scam in MLM?

We all know we need a steady stream of mlm business leads for our network marketing opportunity. If we don't have this, our mlm business will not grow.

Did you know there is a scam in mlm that many people fall for? Would it be ok if you find out what the scam is and discover what you need to do to avoid it?

If yes, read on!

The Biggest Scam in MLM - Network Marketing Leads Revealed
By Brent Worley Platinum Quality Author

Is it worth buying leads for your MLM, or network marketing, business?

Leads are generated from several methods. Most network marketing leads are generates from banners on websites promising money, wealth, time, and everything else that appeals to the masses.

Sounds great, right? You have people that are looking for some way to make money, most likely from home, and appear "eager" to get started.

But what these companies fail to tell you is the rest of the story behind network marketing leads.

First, understand that MLM and network marketing are relationship businesses. When you build rapport with an individual, your chance of them taking a serious look into your business increases.

Rapport is rarely created in one phone call. However, with 90% of the network marketing leads you will ever purchase, one phone call is all you get to get their attention.

Picture this: At some point, some random person filled out a form on a website. They sit down later that night with their family to dinner.

Then the phone rings.

"Hello, Bob? Hi Bob, my name is Joe. You don't know me, but you filled out a form on the Internet requesting information about making money from home."

The person has one of two choices: They can end the conversation now or they can take time away from their family to find out that you are offering a chance to "change their lives." 90% of the time, they hang up.

Congratulations, you have just faced rejection.

What makes matters worse is the fact that you are probably not the first person to call Bob today. Generating network marketing leads in the quantities these companies have to generate to run business cost money. They are not going to recoup their investment and make a profit selling one name for $5.

To compound matters, most of these leads are resold "wholesale" to other companies who sell the leads as well. Add that to the fact that the individual might have filled out multiple forms and you have the issue of the individual getting upset with the volume of calls he receives.

So you have spent, for good network marketing leads, hundreds of dollars, have reached at most 10% of them, and have even fewer than that truly interested in your business.

The problem here is that these people do not know you. How can they trust you? Will they trust someone who called them randomly one night? You have not had a chance to build any rapport with the individual to build confidence.

Finally, the problem with leads is that most of them are not expecting the "I" word: Investment.

We all know it takes money to start a business, but many people do not see that. Although the ads, the commercials, and all the wording in the ads point to this being a "home based business," many think you are still calling them to offer them employment.

When you tell them it cost $499 to start, you lose them again. Had you had a relationship with them through some form of communication prior to this call, the thought of investing into their business might not be as hard of a blow.

Network marketing leads have been draining the pockets of the masses in MLM for a long time. However, there is a better way to obtain leads for your network marketing business: Learn to generate your own leads through free avenues of Internet marketing.

Generating your own leads does not have to be expensive or time consuming, but it will pay off in the long run versus buying network marketing leads from a company.

Sick of buying leads for sales or business prospects? You can learn how to generate free network marketing leads using proven inexpensive (or free!) Internet marketing methods.

Brent Worley can show you how to generate free leads and get free Internet Marketing information while building a substantial income. You can learn more by visiting http://www.123CallBrent.com.

Article Source: http://EzineArticles.com/?expert=Brent_Worley


To Your Success,
Monique Hawkins
540-858-2885
Skype: Monique371

Most people who read the ebook, Success in 10 Steps and get help from Mentoring for Free find why their lack of success in NOT their fault. Click here to get your copy
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1 comment:

Dominic said...

Network marketing opportunity itself is a perfectly legal way for a company to distribute commissions and create a large sales force. The problem is that many unscrupulous companies and individuals have used the MLM model to promote illegal or quasi-legal "products".