Today's post will cover more of the Chris Knight interview. Learn and implement!
Article Marketing for Entrepreneurs
Top tips from EzineArticle.com's Christopher Knight
From Scott Allen, for About.com
How does a service like EzineArticles differ from conventional web or print publications? What are the pros and cons of each approach, and can they work in complement to each other?
We're quite a bit different than print publications because in most cases, we don't go very deep in any of the articles. This is not about writing a book and giving away all of our expertise, but rather Article Marketing or "educational marketing" is about offering a sliver of your expertise and a resource box at the end of each article to tell the reader how they can learn more if interested.
A major differentiator of article marketing vs. conventional print or web publications is in the level of syndication that accompanies the article content. The standing order in the conventional world is that no content is to be reprinted without written permission, whereas in the article marketing world, full reprint rights permission is granted for anyone to use the content provided the follow the reprint rules as outlined on the website.
Conventional non-syndication published content reaches the audience it was written for only in the time frame it was released while article marketing content takes on a viral nature and drives qualified visitors for many years to come.
The major con to article marketing is that a very small percentage of unscrupulous publishers will use your content without giving you proper credit or an active link in your resource box at the end of each article. Our 7 years in article marketing has taught us that the positive avalanche of traffic each author receives from article marketing activities far outweighs the losers who don't follow the reprint rules terms of service.
Let's say I'm not much of a writer myself. I've got good ideas, but just don't know how to put them together effectively. Can I get help with that? And how much will it cost me?
If you want to be the originator of the content, then I'd recommend hiring a local college student with a journalism or similar major to help clean up, put in order and organize your thoughts. Many can be hired for $6-$12/hr USD. Another option is that you could create an outline for yourself and then speak into a microphone for 15-20 minutes per article.
Transcription specialists charge about $40-$90 USD per hour to convert your MP3 to written transcripts that could be converted into excellent article marketing content.
You could also outsource the entire project to either an in-house part or full time editor/writer, or you could outsource to an article ghost writer. Expect to pay between $4 to $40 per article for quality original content, and make sure you get an exclusive right or license to use that content under your name or a pen name.
I've learned the hard way that publicity does not automatically equal lead generation. Do you have any tips on how to generate more leads from article marketing? In that regard, is it more important what you write, how often you write it, or where and how you distribute it?
Some short tips:
- The article headline will determine 90% of how much traffic and viral distribution your article will receive. Be sure to optimize this with relevant keywords that your potential reader will be searching for.
- Be sure to include at least two active URL's in your resource box and make sure they include the full http://your-company-name.com/ format instead of an anchored text link – this will maximize your ability to get active links back from publishers who reprint your content.
- 100 articles distributed to 5 sites or ezine publishers will normally produce far greater results than 5 articles sent to 100 sites.
- Consistency is key. You market or advertise your business every month, right? So why not write articles and distribute them monthly also?
How do I get started?
Identify the web publishers and/or ezine publishers who have an audience that you want to attract. Study their websites or ezines, read their editorial guidelines, check to see if they have an editorial calendar (to increase your chances of writing timely relevant content) and create an account with them to send in your first set of article submissions.
Of course, I'd invite you to submit your best articles for massive exposure to our high-traffic EzineArticles.com project. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact, giving you traffic surges to help you increase your sales. To submit your articles, set up a free basic membership account today: http://EzineArticles.com/submit.
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