It takes time and effort to get a blog ranked well in the search engines as well as backlinks.
In today's free network marketing information post, I thought I'd let Richard Dennis share with you how his blog promotion is going and what results he has.
I offer these tips as a guide to a blog promotion system strategy which I call, “Give Google a bone.” You can get 2 big advertising payoffs with these methods:
Blog Promotion by Richard Dennis
1. High rank for search phrases that your target market is likely to actually enter into the Google search box. If you can do this once or twice a week, the branding and profit payoff can be huge. Getting first page placement in free Google search for popular keywords in your niche will create a lot more click-throughs to your website … plus, it’s easy on your marketing budget.
2. Creating great content that generates social buzz in your community leads Google to see you as an authority site for your niche.
It’s been an eventful 12 days since my post (1) Blog Promotion – and 19 days since (2) Blog Traffic Techniques. First the current article campaign results, and then the digital story behind them. On the left is the keyword search term and the above blog post title it is related to; then the # of Google search results for that target phrase; on the right is the current Google rank of that article:
|Keyword Search||# of Google Search Results|| Where Google Ranks My Article* |
|blog promotion (1)||30 Million||#16|
|blog promotion techniques (1)||29 Million||#25|
|blog traffic techniques (2)||407,000||#1 (Social Median = #2; Digg = #6)|
|blog traffic (2)||46 Million||#25|
|traffic techniques (2)||11 Million||#3 (Social Median = #8)|
|blog techniques (2)||41 Million||#5 (Social Median = #8)|
* - Also included are the rankings of the social media pages bookmarking my blog post
Although Blog promotion is currently #16, it did make the first page of Google results and stayed there several days, in position #8. Even with all the mistakes (coming up …), the post has attracted high Google ranking against some very, very tough competition. Keep in mind that a ton of veteran internet marketers optimize for this keyword phrase. Plus, today there are 28 Adwords ads bidding against each other for this phrase, plus one sponsored link at the top of the search page. This page is valuable online real estate.
Note: It’s important to point out that this blog, Net Traffic Machine, still has a Page Rank of zero with Google! That means almost no incoming links to the pages on this site, and certainly none with any authority. Google’s ranking formula is big on authority. To achieve good Google search result productivity with lousy optimization (zero authority and a messed-up promotion - you’ll get the details in a minute) is pretty interesting performance … and if you are a new blogger, these marketing results should give you hope that attention to planning and theming can pay off for you.
Which reminds me … I’ve written a lot here about latent semantic indexing. Charles Heflin has pointed out that the techniques in these posts and in Google Drools do not really fit the definition of latent semantic indexing. LSI is actually based on a specific mathematical formula, and I’m way too “seat of the pants” for that. My #1 method is really just simple “theming.” For example, in a post like this, I have compiled a list of words related to blogging and another list related to promotion, and I use lots of those words when I write a post like this. My theory is that Google loves a well-themed article, because it is a strong indication that the specific niche market of searchers will find the article both relevant and very valuable. Google may be a robot, but its aluminum heart leaps with joy at the vision of a bunch of happy searchers who get exactly what they want.
Social Bookmarking Visitor Statistics (from Google Analytics)
1. Blog post (3/23/09): Blog Traffic Techniques
|Date||# of Social Median Visitors||# of Digg Visitors|
|Tues March 24||9||2|
|Weds March 25||38||10|
|Thurs March 26||8||2|
|Fri March 27||19||4|
|Sat March 28||4||1|
|Sun March 29||2||5|
Total for the Blog Traffic Techniques article as of April 13:
- 51 Diggs
- 56 clips (Social Median bookmark)
First … since a person doesn’t have to bookmark a website to visit it, the social networks can easily generate more visitors than bookmarks. Next … obviously, not a lot of activity. The real question is … how did that Social Median burst on March 25-27 occur? And the formula is simple. Social Median has a front page section of “Hot Stories.” The Blog Traffic Techniques post received a great push from the content syndication network Synnd, so that it was displayed as a hot story on the front page of every member of Social Median. And then the push came not just from the Synnd community, but also from the Social Median community who clicked on a Hot Story. A little bit of viral.
The Digg page never got that kind of result, because it takes a lot more natural bookmarking to be hot on Digg. However … for almost 2 weeks now, the Digg page has been ranked in the top 6 Google search results for “blog traffic techniques.” That may be a big reason why the actual blog post is ranked #1. So even though the post never got noticed by the loyal Digg community, the Google results made Digg worthwhile.
Conclusion: Why not get that Social Median “Hot Story” push if you can? You can achieve that popularity by syndicating your targeted post Sunday or Monday (it may take up to 24 hours to appear). The drop-off in weekend traffic on Social Median is significant. If you publish late in the week, you greatly decrease your chances of becoming “Hot” … as you’ll see in the next section.
2. A Comedy of Errors - Blog post (4/02/09): Blog Promotion
Error #1: Everything is a test. I’ve had great success with practices like targeting short headline keyword phrases in articles published online. However … this test has made me realize that a simple 2-word targeted keyword title (e.g., “Blog Promotion”) is too risky. There are lots of articles under that same title online, including one already listed in Social Median (one of Synnd’s 3 current bookmark sites).
So the title helped sabotage navigation for the syndication community, and the result was confusion. When I put the job out to the Synnd network to syndicate the post “Blog Promotion,” the article wound up with 3 separate references on Social Median, dividing up the power of the bookmarking. So instead of a focused, profitable social bookmarking boost, submissions were divided amongst:
- Blog Promotion (that’s the other guy’s page)
- Blog Promotion Techniques (1st bookmarking of my BP page)
- Blog Promotion: Net Traffic Machine (2nd bookmarking of my BP page!)
Error #2: On Saturday, the syndication system went out and stayed out for about 36 hours … so no more virtual bookmarks for that time. On the other hand, it was Saturday … probably not much to show for it anyway.
Error #3: Because it appeared to be a lost cause, I shut off the Blog Promotion syndication on April 6. I should have kept it going, because even with the above mistakes, it was a successful campaign.
Error #4: I published this post on a Thursday, which gave it very little time to gain a foothold before the doldrums of the weekend. That helped kill any chance it had to make the Social Median “Hot Stories” list, which would have given it a real boost.
|Date||# of Social Median Visitors||# of Digg Visitors|
|Thurs Apr 2||7||6|
|Fri Apr 3||4||4|
|Sat Apr 4||3||0|
|Sun Apr 5||0||1|
|Mon Apr 6||1||4|
|Tues Apr 7||1||3|
Total for the Blog Promotion article as of April 13:
- 22 Diggs
- 5 clips for Blog Promotion (not my article)
- 9 clips for Blog Promotion Techniques
- 7 clips for Blog Promotion: Net Traffic Machine
Conclusion: from now on, I’ll only target a (minimum) 3-word keyword title phrase. That really doesn’t cost anything, because if Google loves my “Blog Promotion Plan” article, it will still get ranked for “Blog Promotion”, too. And it should prevent this type of mix-up.
These results help bring a few tools in your workable, profitable blog promotion plan into focus:
- Target obvious phrases likely to be keyed in to Google search by those in your target market. However … the keyword phrase should always be 3 words or (not much) longer.
- Over time, consistently accumulate multiple first-page Google search results for popular keyword phrases. The result will be more targeted visitors, and also more credibility with Google. This means writing at least one highly-themed, very useful blog article each week.
- Find other ways to get Google to view your blog as an authority site. (More on this in future articles.)
Please use the comment button to let me know your thoughts and questions.
To Your Success,
Be A Mentor With A Servant's Heart
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