Friday, October 24, 2008

Network Marketing Prospecting-Copywriting Secrets

I have recently signed up to receive free training copy writing tips from copywriter guru John Carlton.

I think that all of us could benefit from learning a few basic copywriting skills as networkers. It will definitely help with any type of online advertising and marketing we are doing for mlm business.

If we get it right, I think we will have a steady stream of online mlm prospects!

Here is what John has to say:

How A Small Bit Of Market Research Can
Save Your Butt, And Reveal The Hottest
Target Audiences You'll Ever Find.

From: John Carlton
"The most ripped-off and respected copywriter alive."


Does your current Website suck?

Don't despair. You still might do OK?

How? Read on...

To begin, I want to reveal a rather embarrassing little secret shared by all top copywriters:

A poorly written ad sent to the right market... will do better than a
brilliantly-written ad sent to the wrong market.

Seems simple, right? Don’t try to sell ice to Eskimos, but do offer ice water in a desert.

And yet, I see countless entrepreneurs make this very same mistake repeatedly.

Take, for example, the story of a guy I met while doing "Hot Seat" consultations at a Dan Kennedy seminar.

This dude had posted a gorgeous-looking Website and -- after several months of attempting to corner his market... was chagrined to get not a single blessed sale.

"What’d you pay to get the site up?" I asked, innocently.

"Ten grand," he said, without blushing. "But that included getting the product produced."

This guy was walking around like a wounded gazelle in hyena town. He was a one-man charity system for art directors, designers, web hosts and manufacturers.

Don’t be this guy. He had violated the most basic fundamental in business: Do the simple stuff first.

As it turns out, I know something about the market he was after. In fact, I know a LOT about that market.

And you know what?

It didn’t matter how good the deal was on his Website.

It didn’t matter how efficiently the site could capture visitors, or how easy it was to buy using the online ordering system.

It didn’t matter how gloriously wonderful the product was.

And it wouldn’t have made a difference if God himself descended upon earth and wrote this guy’s sales copy.

None of this was relevant.

Because there was no market there.

This guy spent ten thousand dollars to find out something he could have discovered for FREE.

And it would have taken him all of about an hour too... instead of the months he spent creating the product, writing the copy, and wrangling with the website technology.

It's called... (drum roll, please)...

Market Research.

I cover a lot of ground in the Market Research section of my Simple Writing System for a darn good reason. It's the FOUNDATION of everything else you do to bring in money.

But here's something you can use right now:

Do not create the actual product until AFTER you get a pulse from your intended market.

How do you do this? Here are just a few of the simple ways I can share with you:

(1) Go to Google AdWords. You can "test" most online markets without even signing up for the service.

It’s easy, too. The system will automatically reveal to you how many hits certain words and phrases within your target market were registered. It will also suggest other words and phrases, based on what is actually getting the big numbers.

This is free market research. Just figure out what a prospect might put into a search engine in order to be in your target audience... and see if the action justifies your foray into this market.

If the words and phrases you come up with are not among the most used, Google will tell you, and help you find the better ones.

And... if your AdWords best efforts come up with pitiful results... then you are fishing in an empty pond.

Time to move on.

(2) Get your hands on a copy of the SRDS. (That’s "Standard Rates and Data Service".) These are the phonebook-sized catalogs of all the mailing lists available to rent, and all the magazines that take ads.

Even if your business is strictly web-based, this is the book that -- once you take a few minutes to understand it -- will heap massive wealth and rewards on your head.

Because this is the book that instantly tells you which markets are hot, and which are not.

What’s more, if you’re too cheap to buy the service (sign up at and they will send you a brand new updated version quarterly), you can check the SRDS out for FREE at your local library. It’s in the resource department.

They’re not hiding it.

You don’t even need a recent one, in most cases. If your prospective market has existed for a while, you can get your answer from even a years-old SRDS.

Cuz all you need, at this basic stage, is a thumbs up or thumbs down on how "hot" the market you're targeting is.

There’s either a mob of cash-rich people who actively buy stuff in the market you’re considering... or there aren’t.

That’s all you’re looking for right now.

In this guy’s case, he had decided to go after what he thought was a huge untapped part of an existing market. He didn’t "need" to research it -- heck, his own common sense told him he on was the right track.

See, everybody was already marketing to the men in this market.

So he decided to go after... another big drum roll... the women.


Except for the inconvenient detail that there WEREN’T any women in this market.

I checked it out myself, once I got back to the office. The SRDS had the goods on over a dozen magazines that catered to this niche.

The subscriber numbers were huge... that’s why the guy wanted to go after the market... but they were also 97% male. This detail is plainly revealed in the statistics of each entry.

Just as telling, the available lists of direct response names had a premium of $12/thousand for male names. Female names were dirt cheap to rent.

This is a blindingly obvious hint: The men in this market are the ones who buy. The women barely exist.

Bang! Slam the SRDS shut, scratch the whole idea of going to that market.

Research job is complete. Even if you had to take a bus across town to the library, your total time expenditure has been minimal.

And you’re not out any serious money, except for bus fare and lunch.

Of course...

... if your research had revealed that your target market was a profit-rich riot of unmet needs (with scant competition and lots of low-hanging fruit)...

... then you've just identified a niche you can go after with the throttle wide open.

This is how fortunes are made... and kept from being lost.

This mini-lesson is just a "taste" of what's in store for you when you allow me to show ALL the tactics, secrets, strategies and inside unfair advantages I've mastered in 25 years as a top copywriter and marketing consultant.

Don't forget to head back to

That's the place to pick up more free tidbits from my overflowing bag of tricks.

Stay frosty...

John Carlton

I think following John's advice will help us hone in more effectively what particular niche we are looking to market to within mlm. If we do this right, our network marketing prospecting online efforts will attract more people.

To Your Success,
Monique Hawkins
Skype: Monique371
Be A Mentor With A Servant's heart

If you need help generating leads for your business, feel free to contact me.

Grab a copy of this free ebook today that helped me get on the road to success:

Looking for powerful tips, ideas, and secrets about achieving success, visit

Wednesday, October 22, 2008

Network Marketing Recruiting-How To Sponsor correctly Using The Internet

I just recently signed up from a mini-course by Tom Schreiter which teaches how to use the internet successfully as a network marketing recruiting tool.

The information is very, very helpful, so I encourage you to take the time to read carefully over it and them implement what Tom teaches.

That said, here is lesson #1 in Tom's words:

Imagine that you are a prospect. One day you open your e-mail,and there is a message prospecting you to become a distributor.The e-mail message is neat, makes a good offer, and you decideto join the new opportunity.

After joining the new opportunity, you receive a brand-new e-mail message in your mailbox. This message is even better thanthe previous message. This e-mail message makes a great offerand you decide to join the new opportunity.

Two weeks later you get another e-mail message in your mailbox.Not only does it make a great offer, but it has a color pictureattached that gets you excited. You decide to join this newopportunity.

Later, a brilliantly written e-mail message comes to yourmailbox. Not only does it have a great offer and a great colorpicture attached, but the message also sends you to abeautifully-designed web site. You decide to join thisopportunity because it looks so much better than anything elseyou've seen.

Do we see a trend?

No matter how good our e-mail campaign, there will always beanother message that is even better. The first secret ofsponsoring over the Internet is this:'I

It doesn't matter how you make the initial contact. What matters is what you do with the prospect or distributor AFTERyou make the initial contact.'Some experts say that the first thing you should do withInternet prospects is to get them OFF the Internet.

This meansto visit with them over the telephone, meet them in person, orpossibly send them written material.You want to make a connection or a bond with your newprospects. You want to quickly separate yourself from thecompetition by creating a special personal relationship withyour prospect.

You want your relationship to be so strongthat your new distributors will not be affected by the constantstream of new e-mail offers coming to their mailboxes.You see, it doesn't matter how many distributors you sponsor. Itis how many distributors you KEEP that makes a difference.We will not spend much time in this e-course discussing thebonding techniques you'll use. You can learn about thosetechniques from my other audio cassette tape trainings.

However,this very important lesson about bonding with your newdistributors OFF the Internet can't be overlooked.You don't want to be one of those leaders who builds a bigorganization, only to see the organization dissipate and leavefor other programs. We want a permanent downline and a permanentresidual income.Now that we understand that we want to bond with and keep ournew distributors, you want to know how to INITIALLY sponsor newdistributors over the Internet, right?

So, beginning with lesson #2, we will begin putting together arejection-proof system for sponsoring new distributors.

For now, I would like you to consider this:* What are you willing to do to bond and create a relationshipwith your new Internet-sponsored distributors?

* Will you send them a personal e-mail welcome message?* Will you give them a call over the telephone?

* Will you send them a postcard or a letter?

* Will you send them a regular newsletter or update?

Why not spend the next day or two considering how you are goingto bond and build a relationship with your new distributors?

Tom 'Big Al' Schreiter
Tom 'Big Al' SchreiterFortune Network PublishingPhone +1 (281) 280-9800
PO Box 890084, Houston, TX 77289, USA

This is great stuff. Begin to do what Tom says and your network marketing recruiting efforts will become much more effective.

To Your Success,
Monique Hawkins
Skype: Monique371
Be A Mentor With A Servant's heart

If you need help generating leads for your business, feel free to contact me.Grab a copy of this free ebook today that helped me get on the road to success:

Looking for powerful tips, ideas, and secrets about achieving success, visit

Monday, October 20, 2008

Are You Ready To Own Your Life?

This is an event that I had to share with you. If you have been reading my blog for awhile, you know that I have posted some things about Mr. Michael Dlouhy.

Michael happens to be one of my mentors and I highly value his thoughts and ideas. You can imagine how thrilled I was when I discovered how I will finally be able to meet him live next week in Laurel, MD.

You see, Michael is embarking on a very special tour which you can be involved in. Here is what it is all about:


Your Business and Personal Coaching Seminar

Where You Will Learn How To "Own Your Life"!
Shield Yourself Against Scary Economic Headlines

Coming Soon
To A City Near You

~Michael Dlouhy~


Join A Business & Personal Coach, Mentor, Author, and
Successful Entrepreneur with over 30 Years Experience
as He Gives You the Straight Scoop On...


  • Understanding your family members...ALL of them
  • Improving communication with co-workers
  • Increasing your income by knowing how others think
  • Time & Money Freedom - on the same day - again & again
  • The 5 "must have" factors for career success...and why
  • "Tools" to apply to ANY situation or relationship in Life!
  • Own Your Life...and Enjoy 7-Day Weekends!

  • How to Recession-Proof Your Income
  • Shield Yourself Against Scary Economic Headlines


Limited Seating Available


If this is something you would like to attend and hope Michael will be coming to a city near you,
just contact me and I will let you know the tour stops.

To Your Success,

Monique Hawkins
Skype: Monique371
Be A Mentor With A Servant's heart

If you need help generating leads for your business, feel free to contact me.

Grab a copy of this free ebook today that helped me get on the road to success:

Looking for powerful tips, ideas, and secrets about achieving success, visit

Sunday, October 19, 2008

Network Marketing Recruiting-Curiosity Killed the Cat

In our neteork marketing recruiting efforts, it is important to always include an element or curiosity in our presentations. Curious as to how this works? Then read on and let Tom, Big, Schreiter fill in the details for you!

Curiosity killed the cat.

You've heard this saying, and it is true. Curiosity is a strong, strong motivator.

About 30 years ago, I attended an opportunity meeting as a guest of a friend. The speaker knew how to use curiosity as a close to get prospects to step forward, and make a commitment.

Here is what the speaker did.

As the meeting progressed, the speaker turned page after page from his presentation flipchart in the front of the room. Each page had a better benefit than the page before. Everyone wanted to join as a distributor.

All of a sudden the speaker stopped and said:

"Folks, as you can see, there is much, much more to our opportunity. But I'm not allowed to show the good stuff. We only reveal the really good stuff to distributors who commit to become SuperExecutives.

"If you want to be a SuperExecutive, you have to do this. You have to call your boss and tell him that you won't be at work tomorrow morning. Then, you'll have to come back here for a special three-hour training where we will reveal the secret of how to earn the big money you always wanted."

I looked around the room. Some guests shuffled their feet, but most of the guests had fire in their eyes. They couldn't wait until tomorrow morning. They wanted to learn the insider secrets, the trade secrets, the big money plan and more.

No one had to close the prospects in that room.

Interesting close, don't you think?

Get seven no-cost examples of ways to sponsor new distributors, taken directly from the "103 Ways & Places to Sponsor New Distributors" manual.

Simply go to:

Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA

I'd daresay that if we all did what Tom recommends, we would have a much more interested group of prospects. Take his advice and your network marketing recruiting efforts will be much more effective!

To Your Success,

Monique Hawkins
Skype: Monique371
Be A Mentor With A Servant's heart

If you need help generating leads for your business, feel free to contact.

Grab a copy of this free ebook today that helped me get on the road to success:

Looking for powerful tips, ideas, and secrets about achieving success, visit