Friday, September 05, 2008

Network Marketing Prospects-What is the real the object of your ad?

Have you ever wondered what is the real objective of using online or offline adds to attract network marketing prospects?

If you are wondering, Tom Schreiter will fill you in, here is what he says.

The object of your ad is to generate a phone call.

Many ads sell, sell, and sell.

These ads sell the business opportunity, the compensation plan, the products, the founders, the upline support and the terrific training. However, most of these ads forget one thing:

The object of your ad is to generate a phone call.

Few prospects will read a five-line classified ad and decide to join your business. Few prospects will look at an impressive graphic in a full-page ad and decide to join your business.

When writing our ads, we must keep our objective in mind - to generate a phone call.

This will help us focus our ad copy and headlines.

Instead of getting carried away with our terrific compensation plan and printing out the entire payout plan, maybe we can use that same space to put in a testimonial that will motivate the prospect to call.

See the difference?

When we know our objective, our ad design gets easier. And, our ad results get better.

Want an example?

Don't say:

"Our opportunity offers 2.2% more bonus on kryptonite products through six levels of directors."

Instead say:

"Call now to find out how you can earn an extra $300 this week. Remember to ask for your free bonus gift."
The first statement informs the prospect . . . sort of.

The second statement motivates the prospect to make a call.

Get seven more no-cost examples of ways to sponsor new distributors, taken directly from the '103 Ways & Places to Sponsor New Distributors' manual.

Simply go to:

Now you know one of Big Al's network marketing prospecting secrets!

Monday, September 01, 2008

Free Network Marketing Information-How To -Use A Fish Bowl to Grow Your Business

When it comes to network marketing prospecting, one way a netwoker can use increase their prospect base by using what is known as the "fish bowl" technique. If one is looking for prospects who are presently suffering in the rat race, this technique is a great way to find them.

Many restaurants have glass fish bowls by a cash register where people can drop in their business cards. They can be found in coffee shops, some chain restaurants, etc. Some business establishments use a fish bowl because they would like the business person to try to win a free lunch or dinner at the restaurant in a weekly drawing. This results in repeat business.

Many establishments actually throw out the business cards after a drawing. So, what a networker can do is approach the manager and get the cards for free or at least for the cost of the meal that is being given away.

Once a networker has the business cards, their network marketing prospecting base will be increased with potential prospects.

Now, what is known about prospects who leave their cards?

1. They are in a rat race and currently suffer through a 9-5 job, some commute long hours, and they know the disadvantages and lack of financial independence a job offers.

2. The prospect have some extra income because they buy their lunches instead of taking them to work in a lunch bag. This income could be redirected to building a part-time business from home. Buying lunches can get expensive. Purchasing twenty a month could easily cost about $150. This money could be used to invest in a business.

3. It could be these network marketing prospects spend their lunch hours expressing their unhappiness to their co-workers about their jobs.

4. The prospects have regular jobs that pay their monthly bills. So, it is not likely they are in desperate need of money, and can afford to patiently build a network marketing business.

Now that this is known, what a networker can do is type up a short prospecting letter or send a brochure. This can be effective because it is likely those who leave their business cards have the motivation and the extra income to qualify as future leaders on a networker's team.

In addition, writing to them instead of calling them can be powerful. This is because if a networker writes to them, they will only hear back from those who are interested, positive, and motivated to do something. A networker won't have to listen to excuses and a lack of belief from those who are not qualified.

Using a fish bowl in business establishments can be an effective way to increase a networker's network marketing prospect base. Choose a few business establishments and begin to grow your business today!

Sunday, August 31, 2008

How to Build MLM-How to Become a Better MLM Recruiter

How to Build MLM-The lifeblood of any multi level marketing business is recruiting. Without new distributors your business will not grow. Anyone that has been involved in an mlm business for any period of time knows this and yet it seems to be the hardest thing to do. Why is that? Here are a few recruiting tips that can help you and your group to not only grow, but flourish.

1. First of all when you are talking to a prospect you need to try and see your business through their eyes and ears. The longer you are involved in your business the harder this is to do. You begin to assume things about your business that a new prospect will not naturally know. They do not know how great your products are. Or they do not know how great your compensation plan is.

The key here is to never assume, but to ask questions and then listen to what your prospect is saying. They will lead you to what is important to them and then you can proceed from there.

2. Here is another tip on how to build mlm. Spend some time just building a little rapport outside of your business. This simply means talking to them about them. Everyone loves to talk about themselves. You will very quickly find out what their hot button is by finding out what they like to do in their spare time. What they do and don't like about their lives right now. Making a friend goes a long way when it comes time for them to listen about your business.

3. Work at becoming a better communicator. The best skill you can develop when it comes to communicating is to become a better listener. Have you ever been in a conversation and felt like the person you were talking to was not hearing what you said. Many time people are so busy thinking about what they are going to say next that it wouldn't matter what you were saying because they weren't listening anyway. You have 2 ears and one mouth for a reason.

4. You get paid in your mlm business to get a yes or no out of your prospect. The sooner you find this out the better off for both of you. As you are talking to your prospect you basically go through the whole process just to find out if they are interested in joining you or not. Don't be afraid to find this out. If the answer is no that's o.k. because you can quickly move on to your next prospect.

To summarize this article focused on how to build mlm effectively. This included asking questions, becoming a better listener, and arriving at a final decision is the fastest way to make your network marketing business grow. Doing this over and over and getting your group to do the same will make all of you better recruiters.