Wednesday, August 13, 2008

MLM Business Lead-Big Al's 77 Prospecting Idea's

MLM legend Tom, Big Al, Schreiter is an expert at talking to mlm business leads. After after all, he built an organization of over 100,000 distributors way before the Internet. So, if we want to learn how to talk to our mlm business lead, Big Al is the guy to get advice from.

I have recently subscribed to his 77 More Hot Prospecting Ideas series. I thought I'd pass on to you what Tom says.

I know you will greatly benefit from it! That said, here goes!-

Welcome to Tip #1 of the "77 More Hot Prospecting
Ideas" series. You will be receiving 77 hot tips
over the next few months. These ideas will help
you create more leads, create better responses,
become a better sponsor.

You will receive a brand-new tip every two to
three days. This will give you time to digest each
idea and to put some of the techniques into

So, let's get started with tip #1.

Tip #1: Don't sell features. Don't sell benefits.

Instead, base your sales presentation on your
prospect's most pressing problem. Then you'll have
your prospect's attention.

For example, if you talk about the weekly bonus
checks, that's a feature.

If you talk about the benefits of weekly checks
(not waiting until the end of the month, getting
your earnings quicker, instant gratification for
work performed, etc.) - you're doing better, but
it still won't rivet your prospect's attention.

Try talking about your prospect's most pressing
problem. For example, you might say:

"Next Tuesday your mortgage payment is due. That
could eat up most of your paycheck. Wouldn't it be
nice to get a check from our company that would
pay the mortgage payment for you? Then you'd have
your entire paycheck to do what you want."

See the difference?

Your prospect is constantly thinking about his
problems - not your benefits.

Great advice from Tom about how to talk to MLM business leads. More to follow on the next post.

To Your Success,

Monique Hawkins
Skype: Moniquie371

I finally found how I can be successful in mlm with this free ebook. The same can happen to you! Grab your free ebook today:

If you are looking for powerful tips, ideas, and secrets about achieving success, visit

Sunday, August 10, 2008

MLM Business Lead-How To Keep Your Prospects Leaning Forward

When it comes to how to keep your mlm business leads on the edge of their seats and leaning forward when a networker presents a product or business opportunity, the go to man is Tom Schreiter. Tom recently did an interview with Mark "Google Superman" Davis which addressed various techniques to keep mlm prospects interested when presented with a mlm product or opportunity.

While many topics were covered, the two hot techniques which will be focused on in this article is how to use stories and how to use a top 10 list.

Hot Technique #1-Story Openings

Whenever a networker starts off their presentation with a story, they will immediately engage prospects. Prospects want to find out how the story ends just as any of us would. Many times, if the story is told using words that convey sounds and colors, the prospect will even imagine themselves in the story.

Stories about what is going on in the prospects local area are also very powerful. A networker can begin a story with statements such as "While I was", "When I was", "As I was", etc. Then, they can discuss what they found interesting about the local area of interest.

The bottom line is that stories keep mlm business leads engaged and not bored. If one doesn't have a story, they can simply use someone else's.

Hot Technique #2-Top 10 Lists

Top ten lists always create curiosity. People love to follow current trends and usually get behind popular ideas. A top ten list brings other people's opinions and ideas into it and not just the networker's are very effective.

For instance, if a networker has done their homework and has research statistics, they can start off their top 10 list by saying something like, "Based on the research we did from the top 1,000 responses to our weight loss survey, the top 10 reasons people can't lose weight are".. . . This just adds credibility to the top 10 list.

Here are examples of top ten list statements for your mlm business leads:

-The top ten reasons your boss doesn't want you to quit your job.

-The top ten reasons why coffee grown in the blue Jamaican hills is better for you than those grown in Kenya.

-The top ten reasons ways to start a business and keep it running three years from now.

-The top ten things you can do to reduce your taxes right now.

-The top ten ways to lose weight without eating differently.

-The top ten reasons to eat donuts to keep your waistline thin.

-The top ten things you can do with the extra money you will earn from your business opportunity.

-The top ten ways to get fit without ever joining a gym.

-The top ten things places you should visit before you die.

As these examples show, a networker can create a top ten list from anything. A mlm business lead will love top 10 lists because they are getting factual information and know they won't become bored with long presentations.

If a networker uses these two hot techniques as well as many others that Tom Schreiter and Mark Davis cover, they will never have any difficulty keeping a mlm business lead leaning forward!