Wednesday, April 16, 2008

How To Build MLM:

How to build mlm isn't too difficult if you follow Tom, Big Al, Schreiter's advice. Here is lesson #5 just for you!

Welcome to Lesson #5 of the 'Big Al Leaders

So what's the second way to get leaders?

The second way to get leaders is to build them
from scratch.

In other words, we are going to find a distributor
who is not a leader now. Then, we're going to
teach him exactly how to become a leader. But
there is a challenge!

If this distributor is not a leader now, he is
going to look exactly like any other temporary
distributor, right?

So how do we know who to build into a leader? How
do we avoid wasting time building the wrong person
into a leader?

Have you ever worked with someone who is
coachable, committed to action, wanted to be a
leader -- and that person never became a leader?

Has that ever happened to you? Have you
experienced the wasted time and effort?

Well, I spent my first 15 years in network
marketing with this same frustration.

I did this. I said:

'If you want to be a leader, let's go for it.'

So I moved in with the committed distributor. We
drove all over the country together. We made phone
calls together. We gave meetings together. I
taught the distributor everything I knew.

>> And most of the time, he didn't become a

I ended up wasting a lot of my time. The distributor
wasted a lot of his time. And nothing permanent was

That all changed when I met a guy named Tom Paredes.
He came up to me and said this:

'Tom, you're an idiot.'

Of course this immediately got my attention. I
said to myself:

'I'd better listen to this guy. He's right. He's
telling the truth. I've been wasting all this time
working hard - but training the wrong people.'

Tom Paredes continued. He said:

'If you're going to train everybody who says that
he wants to be a leader, it's not going to work.
Talk is cheap.'

So I asked the obvious question:

'So how do you know who to train and who not to
train? Everyone wants to be a leader. They told me
so. How do you know which one to work with?'

Tom Paredes' simple answer was this:

'You simply give them a test.'

I smacked my forehead - I'd just wasted fifteen
years! Why hadn't I given these candidates a test?

Well, because . . . I never thought of it. And now
that I know I should give the candidates a test,
what would be my next obvious question?

You're right! What kind of test should I give them?

Again Tom Paredes had a simple answer. He said:

'You give them a book! Tell them to read the book
and that you'll check back with them in three days
to discuss the book.'

>> Now it all made sense.

Let's say that you were in a business and you
sponsored me. I said that I wanted to learn to
become a leader, so you say:

'Tom, here's a book that's really going to help
you build your business. I know you want to be a
leader. Today is Monday. Why don't we get together
on Thursday and discuss what's in this book? I'll
show you how you can use it in your business.'

Of course I'll thank you for the book and say that
I'm looking forward to our Thursday meeting. Well,
Thursday comes and you call me.

I start making excuses over the telephone and say:

'Well, I couldn't read the book on Monday, because
that's when Monday Night Football comes on
television. And then on Tuesday, I had to work
overtime on my job. Wednesday night is family
night. That's when the family goes out and I can
watch television in peace. So I really haven't
read the book yet.'

>> What would that tell you about me?

That says:

'Hey, if I can't put forth enough effort to read
the book, what chance is there that I would put
forth an effort to take guests to meetings? To go
to other training and listen to tapes? To drive to

This doesn't mean that I will always be a non-
leader. It just means that at this time in my
life, I'm not willing to make a commitment. It
doesn't mean I'm a terrible person, it just means
- hey, I'm not going to be a leader right now.

It's important that we give this test before we
invest time in training a distributor to become a
leader. If we don't perform this test, any time
that we spend with an uncommitted distributor is

We may be stealing time from somebody who
desperately needs to be a leader.

So what happens if you give me a book and the next
morning I give you a call at 6 a.m.? I say:

'I know it's early, but I am wired with
excitement. I've highlighted the book and made an
outline. I know it's 6 a.m. but let's get together
for breakfast. If we hurry up, we can have
breakfast at 6:30 a.m. and talk about this book
before I go to work.'

What would that tell you?

>> Ka-ching!

We have a winner here. This is a simple test but
it makes all the difference in the world.

By the way, I haven't mentioned which book to give
as a test, have I?

Of course, you can give them a Big Al book because
they'll learn great recruiting techniques. Any of
my five wonderfully written books would do.

** If you would like copies of my books,
you can get them at:

>> But it doesn't matter which book you give as a

Why? Because it's only a test. You're only
checking for action from your potential leader.
Remember, almost everyone will say that they want
to become a leader, but talk is cheap. You have to
check for that action commitment.

So if you don't have a brilliantly written Big Al
book handy, you can give them a National
Geographic Magazine, right? It doesn't matter.
You're only checking for action.

By the way, if you don't have a book or a
magazine, what else can you give as a test?

You could use videotape, an audiotape, or have
your potential leader listen to a conference call
- or send him to a store for milk and cookies.
It's only a test.

But if you don't have a book, an audiotape, or
even videotape, you might reconsider your
leadership capabilities.

Tom 'Big Al' Schreiter

P.S. Do you want to know the secret leaders use
to get prospects to join? Go to:

I hope you found the leadership tips Tom shared very useful. Follow his advice and your how to build mlm questions will be answered.

I Appreciate You!

Skype: Monique371
Be A Mentor With A Servant's Heart

Chapters 10 and 11 answered all my questions about MLM . Now, I am having a lotta of fun! Grab your free ebook today:

If you are looking for powerful tips, ideas, and secrets about achieving success, visit

Sunday, April 13, 2008

How To Build MLM: More from Big Al Leader's Course

When it comes to how to build mlm, who better to go to than mlm legend Tom Schreiter. This post will cover one of his lessons that I receive on a weekly basis. I hope you find it as helpful as I.

Welcome to Lesson #4 of the 'Big Al Leaders

What is my definition of a leader?

I have three definitions of a leader. These aren't
the only three definitions. They're not all-
inclusive. These are just three definitions to
give us an idea of what we are looking for.

The first definition I heard is from a man named
Tracy Dietrich in Dallas, Texas. He says that
leaders are professional students of the business.

In other words, leaders actually read the sales
manual that came with their distributor kit. By
this definition, everybody reading this newsletter
would be a leader. We're students of network
marketing - always looking for new ideas and

Leaders listen to audio training tapes, read
books, go to upline meetings and, whenever they
can, they attend company conventions. You'll see
leaders hanging around with the upline leaders
hoping to pick up a good idea.

I like this definition. It makes it easy to spot
leaders. Just go to any training meeting and
you'll see the chairs full of potential leaders.

>> Sounds good, but what is my second definition
of a leader?

This definition is a little harder to explain but
easy to observe.

Imagine that you decide to take a vacation to
Hawaii. You're going to miss your local weekly
opportunity meeting. Somebody will have to conduct
your weekly meeting.

A leader is someone who will do the opportunity
meeting, make sure the product display is there,
pay for the room, and assumes the responsibility
that everything runs smoothly - and you don't have
to call from Hawaii to see if it was done.

In other words, you're on vacation and you don't
have to worry or check on anything. This leader
was glad you left town so he could take the

This is a pretty good definition of a leader. He
is someone who does his business without your
constant motivation and checking. He is someone
you don't have to worry about.

>> The third definition of a leader is the

This definition separates the so-called leaders
from the real leaders. Here it is:

A leader is someone who handles problems.

Let's say there is a problem in the downline. Mike
didn't get his order or Mary talked longer than Al
or there was some bad news in the local press, or

A leader handles the problem.

Your leader will call the home office to trace the
order, will help Al understand why Mary talked
longer, or support and counsel a devastated
distributor who is upset over some bad publicity.

The leadership test is this:

Will the problem filter upline to you?

If you have a distributor whom you think is a
leader -- but the distributor is still passing
problems upline to you, this distributor doesn't
qualify to be a leader.

This is a tough test, but it separates leaders
from the crowd.

Now we have three clear descriptions of a leader.
We know exactly what we are searching for.

Now that we have a really good grip on what a
leader is, the next question in your mind should

>> Step #2: How do I find leaders?

That's simple.

There are only two ways to get leaders.

The first way to get leaders is to steal them.
That's right, steal them. We're all leaders here,
so let's be honest. People try to steal leaders
all the time, don't they?

They say:

'Come over to my business and I'll give you $5
more than what you're making over there.'

So the leader changes loyalty and moves to another

What's the downside of this?

Well, if the leader will change allegiance for $5
more income, then what's going to happen when
someone else offers this leader $6 more income?


If this leader can be bought once, he can be
bought again.

So we could steal leaders, but the problem is that
we will only end up with temporary leaders. This
means we'd have a job for the rest of our lives,
replacing leader after leader, wouldn't we? This
isn't what we're looking for.

You see, a lot of distributors advertise for
leaders. They try to persuade leaders to come over
with the newest hot deal because it's a tenth of a
cent lower or it pays 1% more. But what happens
when someone else offers two-tenths of a cent
lower or 2% more?

The temporary leader is gone.

It's just a full-time job replacing temporary
leaders. It's not really building a permanent,
loyal network marketing organization.

So I would like to eliminate further discussion
about stealing leaders because that's not really
what we want to do.

We want permanent income.

We'll learn the second way to get leaders in
Lesson #5. The second way will be the easiest
way to get that permanent income.

I will be sending you Lesson #5 in a few days.

Tom 'Big Al' Schreiter
Fortune Network Publishing
Phone +1 (281) 280-9800
PO Box 890084, Houston, TX 77289, USA

After reading this, I'm sure you know now that one of the best things you can do
when it comes to how to build mlm is to find and build leaders within your organization.

More to come!

I Appreciate You!

Skype: Monique371
Be A Mentor With A Servant's Heart

Chapters 10 and 11 answered all my questions about MLM . Now, I am having a lotta of fun! Grab your free ebook today:

If you are looking for powerful tips, ideas, and secrets about achieving success, visit