Thursday, October 16, 2008

Network Marketing Recruiting-How to Discover Prospects Hot Buttons

Wouldn't it be nice if all networkers knew their prospects "hot buttons" right away? The network marketing recruiting process would be so much easier. There wouldn't need to be any convincing, no defending the company or cost of the products, etc.

As it turns out, this does not have to be difficult. Mlm prospects hot buttons can be found pretty easily. How? Through an easy to use brochure/survey that allows prospects to check off areas that interest them. All a networker needs to do is insert their company or products best features and benefits into the brochure and then let the prospects choose their hot buttons. This method can make the network marketing recruiting process stress and rejection free.

Here is the easy to follow technique to follow that can create a steady stream of prospects.

1. Write creative headlines that touch on benefits. Here are some examples to consider:

-How to drive a new bonus car with no monthly payments
-How to add an additional $400 a month part-time income
-The three warning signs that your family is in serious jeopardy
-How to get paid for recommending things that you like
-How to lose 10 pounds a month without dieting.
-Where to find an extra $2500 tax reduction every year
-The insider's secret to having your own business

2. Once the creative headlines are finished, the next task is to discover which one of the benefits will get prospects very excited. This can be easily found out by simply asking them! There is no need for guesswork here. When the asking is done, is must be in a very inoffensive and non-threatening way.

This is done by putting the headlines in the brochure and ask the mlm prospect to check off which benefit they desire to know more about. For example, a networker could say:

"Our business opportunity has many unique and interesting features. We'd be glad to give you more information on any of these areas. Please check the appropriate boxes to receive more information."

Then, include 3 columns in the body of the brochure/survey. One column should state the benefit, the next would have a "No information please", and the last column can have "I want to know more".

Benefits remember, are simply the headlines that were previously created. Here are examples that the prospects can check to receive more information about:

-How to drive a new bonus car with no monthly payments.
-How to add an additional $400 a month of part-time income.
-The three warning signs that your family is in serious jeopardy.
-How to get paid for recommending things that you like.
-How to lose 11 pounds per month without dieting.
-How to find an extra $2500 tax reduction every year.
-The insider's secret to having your own business.

Once a prospects checks off their areas of interest, this will inform a networker what to zero in on.

Brochures/survey's can be utilized in many marketing areas such as the following:

-Fish bowl technique follow up method
-Post cards
-At the end of opportunity meetings if prospects feel they need to think things over
-Stand alone mailer to a targeted list
-When people ask a networker what they do for a living, this can be a take home explanation piece

Network marketing recruiting doesn't have to be difficult or done in a hard selling way. Using a brochure/survey is a great method to create a steady stream of interested prospects. It is a stress free way for a networker to build their business.


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