Wednesday, April 16, 2008

How To Build MLM:

How to build mlm isn't too difficult if you follow Tom, Big Al, Schreiter's advice. Here is lesson #5 just for you!

Welcome to Lesson #5 of the 'Big Al Leaders

So what's the second way to get leaders?

The second way to get leaders is to build them
from scratch.

In other words, we are going to find a distributor
who is not a leader now. Then, we're going to
teach him exactly how to become a leader. But
there is a challenge!

If this distributor is not a leader now, he is
going to look exactly like any other temporary
distributor, right?

So how do we know who to build into a leader? How
do we avoid wasting time building the wrong person
into a leader?

Have you ever worked with someone who is
coachable, committed to action, wanted to be a
leader -- and that person never became a leader?

Has that ever happened to you? Have you
experienced the wasted time and effort?

Well, I spent my first 15 years in network
marketing with this same frustration.

I did this. I said:

'If you want to be a leader, let's go for it.'

So I moved in with the committed distributor. We
drove all over the country together. We made phone
calls together. We gave meetings together. I
taught the distributor everything I knew.

>> And most of the time, he didn't become a

I ended up wasting a lot of my time. The distributor
wasted a lot of his time. And nothing permanent was

That all changed when I met a guy named Tom Paredes.
He came up to me and said this:

'Tom, you're an idiot.'

Of course this immediately got my attention. I
said to myself:

'I'd better listen to this guy. He's right. He's
telling the truth. I've been wasting all this time
working hard - but training the wrong people.'

Tom Paredes continued. He said:

'If you're going to train everybody who says that
he wants to be a leader, it's not going to work.
Talk is cheap.'

So I asked the obvious question:

'So how do you know who to train and who not to
train? Everyone wants to be a leader. They told me
so. How do you know which one to work with?'

Tom Paredes' simple answer was this:

'You simply give them a test.'

I smacked my forehead - I'd just wasted fifteen
years! Why hadn't I given these candidates a test?

Well, because . . . I never thought of it. And now
that I know I should give the candidates a test,
what would be my next obvious question?

You're right! What kind of test should I give them?

Again Tom Paredes had a simple answer. He said:

'You give them a book! Tell them to read the book
and that you'll check back with them in three days
to discuss the book.'

>> Now it all made sense.

Let's say that you were in a business and you
sponsored me. I said that I wanted to learn to
become a leader, so you say:

'Tom, here's a book that's really going to help
you build your business. I know you want to be a
leader. Today is Monday. Why don't we get together
on Thursday and discuss what's in this book? I'll
show you how you can use it in your business.'

Of course I'll thank you for the book and say that
I'm looking forward to our Thursday meeting. Well,
Thursday comes and you call me.

I start making excuses over the telephone and say:

'Well, I couldn't read the book on Monday, because
that's when Monday Night Football comes on
television. And then on Tuesday, I had to work
overtime on my job. Wednesday night is family
night. That's when the family goes out and I can
watch television in peace. So I really haven't
read the book yet.'

>> What would that tell you about me?

That says:

'Hey, if I can't put forth enough effort to read
the book, what chance is there that I would put
forth an effort to take guests to meetings? To go
to other training and listen to tapes? To drive to

This doesn't mean that I will always be a non-
leader. It just means that at this time in my
life, I'm not willing to make a commitment. It
doesn't mean I'm a terrible person, it just means
- hey, I'm not going to be a leader right now.

It's important that we give this test before we
invest time in training a distributor to become a
leader. If we don't perform this test, any time
that we spend with an uncommitted distributor is

We may be stealing time from somebody who
desperately needs to be a leader.

So what happens if you give me a book and the next
morning I give you a call at 6 a.m.? I say:

'I know it's early, but I am wired with
excitement. I've highlighted the book and made an
outline. I know it's 6 a.m. but let's get together
for breakfast. If we hurry up, we can have
breakfast at 6:30 a.m. and talk about this book
before I go to work.'

What would that tell you?

>> Ka-ching!

We have a winner here. This is a simple test but
it makes all the difference in the world.

By the way, I haven't mentioned which book to give
as a test, have I?

Of course, you can give them a Big Al book because
they'll learn great recruiting techniques. Any of
my five wonderfully written books would do.

** If you would like copies of my books,
you can get them at:

>> But it doesn't matter which book you give as a

Why? Because it's only a test. You're only
checking for action from your potential leader.
Remember, almost everyone will say that they want
to become a leader, but talk is cheap. You have to
check for that action commitment.

So if you don't have a brilliantly written Big Al
book handy, you can give them a National
Geographic Magazine, right? It doesn't matter.
You're only checking for action.

By the way, if you don't have a book or a
magazine, what else can you give as a test?

You could use videotape, an audiotape, or have
your potential leader listen to a conference call
- or send him to a store for milk and cookies.
It's only a test.

But if you don't have a book, an audiotape, or
even videotape, you might reconsider your
leadership capabilities.

Tom 'Big Al' Schreiter

P.S. Do you want to know the secret leaders use
to get prospects to join? Go to:

I hope you found the leadership tips Tom shared very useful. Follow his advice and your how to build mlm questions will be answered.

I Appreciate You!

Skype: Monique371
Be A Mentor With A Servant's Heart

Chapters 10 and 11 answered all my questions about MLM . Now, I am having a lotta of fun! Grab your free ebook today:

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