Thursday, December 20, 2007

How to Get Leads for Your MLM Business

All professional network marketers want to learn how to get leads for their mlm business. As a matter of fact, this can be done pretty easily, and for free. The catch is to stand out from all the mlm competition out there. Here are 5 tips to help you stand out so that folks will come running to you.

Tip #1: You must specialize. Even if you are not doing this now, this must be part of your long-term plan. What you need to do is to pick an area in MLM that you can be better at than anyone else. In our industry, it is easy to get off track and use all kinds of different marketing methods. The problem is you can’t be the expert in everything. If you get spread too thin, you will know a little about lots of things, and be an expert in none. You must narrow your focus, and differentiate yourself from everyone else.

Tip #2: Brand yourself. You specialize in an area by branding yourself. There are many ways you can do this. Here are some examples for you to consider:

-Have your own ebook
-Use video marketing
-Use audios
-Develop your own software
-Host your own conference calls
-Offer specialized training calls for anyone no matter their mlm
-Develop your own free report

As you can see, there are many things you can do to brand yourself. Pick one or two and work to become an expert in that particular niche. You will be amazed at how easy it will be to get free leads for your mlm business when you do this.

Tip #3: Take a look at mlm industry leaders. There are many great leaders in our industry. However, instead of imitating them, do something different. You can become an industry leader simply by focusing on a different technique. For example, maybe in your particular company, none of the leaders are using videos to introduce people to the opportunity. What you can do is to create your own video series about your company and the life changing opportunity it provides. Videos are a great way for people to see you, as well as to learn to like and trust you. In other words, they are a great relationship building tool.

Tip #4: Become a policies and procedures expert. As you are likely well aware, many people in our industry do not take the time to evaluate a company’s policies and procedures before joining the business opportunity. Unfortunately, this can be a very costly mistake. So, you can be a great help to folks if you learn how to evaluate compensation plans and policies and procedures. Learn how to explain to people what a matrix, binary, aussie 2-up, uni-level, etc. plans are to help them make informed decisions. Many people are not getting this type of help. Once again, I think you will be surprised at how many free leads you will be able to get for your mlm business just by helping people. They will want to be on your team.

Tip #5: Brainstorm and pick a niche. If you still are pondering what to specialize in, here are additional ideas:
-Become an expert in personality types
-Become an expert in how to save on taxes with an mlm business
-Become an expert in article writing
-Become an expert in forum marketing
-Become a web 2.0 expert (e.g. how to make the best use of sites such as Myspace, Facebook, Ryze, Direct Matches, etc.).
-Become a blogging expert
-Become a local prospecting expert
-Become a diet club expert

As you can see, there are many things you can do to brand yourself.
Now, I hope you can clearly see how important it is for you to brand yourself in an mlm niche. If you do this, you will be able to generate lots of interest. In addition, you will be able to teach your leaders how to get free leads for their mlm business as well.



Sunday, December 16, 2007

Free Networking Marketing Information: Why Most Marketing Videos Don’t Work

Here is a great piece of free network marketing information I ran across not too long ago. As someone who is now getting into online videos, I found it helpful. I know you will as well.

Why Most Marketing Videos Don’t Work

by: Marie-Claire Ross

Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.

Over the years, I have been given many failed corporate communications videos to watch and have found that they all suffer from one or more of the following problems.

1. A poorly written script

This would have to be one of the most common problems. The script provides the backbone to any video project and it must be perfect. It needs to be to the point, clear and interesting.

Often scripts get written in-house resulting in wordy and highly detailed pieces of prose that do not translate well onto the screen. Quite frankly, they are boring. Unfortunately, pretty shots and expert editing cannot hide a tedious narrative.

Worse still, is when the script goes back and forth and the content is played out in an illogical sequence. This results in no viewer being able to quickly understand your core marketing messages, if they can understand it at all.

Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective in mind.

2. The video is too long

In this day and age of high speed broadband and other time-saving devices, very few of us have attention spans that can handle information for more than a few minutes.

Any video over 10 minutes is destined to lose viewers after the first few minutes.

Yet, surprisingly there are many marketing videos today that are well over 12 minutes in length.

The best marketing videos are short and succinct. Yet, it is far easier to cram everything into a video than to make a short and concise one. In the words of Blaise Pascal, “The present letter is a very long one, simply because I had no leisure to make it shorter”.

3. “The “look mum I’m on TV” scenario

While some of us may cringe at the thought of a camera placed in front of us, there are many people who relish the opportunity to show their face on television.

This can result in corporate heads droning on incessantly about how wonderful their company is (and what a great job they are doing). Sadly, this does nothing else but soothe corporate egos and turn viewers away.

Few people realise that talking to a camera in an appealingly manner is a skill in itself. Having a CEO spieling boring corporate fluff while looking dumbstruck and awkward in front of the camera does not a good video make.

However, a charismatic business leader who uses short, punchy (and rehearsed) sentences can add tremendous impact and clout to a marketing video.

4. Poor production values

While watching your corporate video, your customers will be left with an impression of what type of business you are and what to expect when doing business with you.

A fast way to subconsciously get across the wrong image to your viewer is to have grainy pictures, poorly framed shots and sloppy editing.

A well thought out and professionally created television program will create a positive impression in the minds of your prospects. After all, we all watch television and we are used to broadcast quality productions, not wobbly and unfocused shots that scream ‘amateurish’.

To produce a good quality television program, it must be made using an experienced A-grade cameraman, a broadcast quality camera and a fully trained editor

5. Target audience is too diverse

Many marketing videos often try to get as many messages out to a diverse audience.

It is very difficult to produce a video that is ‘all things to all people’. After all, communicating to primary school students, overseas buyers and consumers all in the one video is an extremely difficult feat to pull.

Research has found that advertising that targets a number of market segments results in higher profits than advertising that sells to a mass market.

Likewise, marketing videos that target a small audience are more successful than those aimed at a large audience. It is often wise to produce several television programs for different audiences, rather than cram all of your messages into one confusing video.

6. Let’s do a video, just because we can!

It might seem far-fetched but there are companies that embark on commissioning a marketing video without really assessing if they need one.

This can be due to a number of reasons such as using up available budgets, satisfying corporate egos and employees creating work for themselves.

You are probably wondering why a video communication producer would even complain about this situation. The answer is simple.

A marketing video is an effective tool to increase sales in a company. It is actually painful and embarrassing to watch a video that is a shameless waste of company money.

Poorly produced videos might line the pockets of some video producers, but they do little to convince future clients that they are worthwhile.

If you are in the market for a marketing video, make sure you follow these simple guidelines to ensure your project is a success, rather than destined for the rubbish bin.

© Marie-Claire Ross 2004. All rights reserved.

About The Author

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digcast.com.au. The website is at www.digicast.com.au.

I hope you have found this free network marketing information helpful!