Wednesday, August 15, 2007

How to Leverage Google and Get Free Leads for Your Home Business

I hope Wednesday finds folks well.

This is a continuation from a post I made earlier about a conference call I listened to with direct mail and MLM expert, Richard Dennis.

Richard says that writing articles is the best way to get listed on the #1 page in Google. Article marketing really must be part of your plan. Writing articles brands you, gives you name recognition, and repeat traffic if you are able to connect with your readers. In addition, years from now links can keep coming back to your site.

So, how does one go about doing this?

1. Figure out what is popular in your niche. What are people looking for? What are the most viewed articles in places such as Ezinearticles.com? Just browsing through related categories and the most viewed and popular articles can give you a good idea. What you see will let you know what to write about. You can also use material from any ebooks and other resource that you have. You also can hire people through places such as Elance.com if the thought of writing an article sounds overwhelming.

2. After you figure out what people want, do a keyword research related to your topic. Focus on long tail keyword phrases which are 3 words or more. Phrases such as internet marketing, mlm, networking marketing will never get you on the first page of Google since there is way to much competition or those keywords. A phrase such as "MLM home business opportunity" likely will get you better results. Keyword phrases with with results of 5,000 searches will greatly help you.

3. Use a keyword tool to help you and to save time. Wordtracker is excellent as well as Google's free tool, Good Keywords, etc.

4. Once you figure out your keyword, put it in quotes and then go to Google to see how many searches there are for it. As mentioned before, huge results such as 40,000-50,000 will get you nowhere. Go for results 5,000 or under.

Okay. That's it for today. I can finish up everything on the next post

Sunday, August 12, 2007

How to Leverage Google and Get Free Leads

I happened to listen to a conference call last night where Richard Dennis discussed how to get free advertising on Google.

Richard is well-known in the MLM industry for creating the "Dead Doctor's Don't Lie" tapes which sold 250 million copies. He also wrote "Tornado Warning" and has generated thousands of dollars per month in residual income from his MLM business.

While the call was primarily addressed to those in network marketing, the principles can be used in any business.

I thought I would share with you what was discussed. I have three pages of notes, so will have post a little at a time.

Strategy

Richard first went over the following points:

1. Set goals. You must figure out where you want to be in two to five years from now. You must think about how many ways can people find you? You don't want to to be a slamming and hammering sales person since over 90% of the population dislikes that approach. You don't want to chase after people this way, but have THEM chasing after you. How will you do this? If you don't have a plan in place, Richard says you are not focused.

2. Name recognition. People need to know who you are. This does not happen immediately, but over time. Unfortunately, most people will quit before they ever reach this point, but for those who are committed, the will amply rewarded for their efforts. Therefore, you must plan right.

3. Systems. As you think about your strategy, you must have a system. You must be able to see who is on your list in a glance; have a contact manager, and be able to keep records. ( side note: I use a system for 19.95 a month that enables me to build my list by giving away a free resource, has email features, autoresponder, 8 splash pages, training on how to market as well as places to market, etc.).

4. Don't believe the hype the heavy hitters or guru's promote. We all have seen headlines about how people make thousands of dollars almost overnight. Many of them almost sound like these people got rich quick.

Richard says that in network marketing especially, it takes time to build a frontline with strong leaders; leaders who will retail and bring in other leaders for their teams. This does NOT happen overnight. It takes work. If you see promotions from others where they seemed to have skipped this step, there are three possible reasons:

a. The person sold audio tapes, some sort of report or system, where they claimed they did something.
b. They previously had a large downline and just transferred it into a new company.
c. The person has good name recognition. So, a MLM company asked them to promote their company, and gave them a huge downline. The heavy hitter than began to advertise for them.

The marketing strategy Richard recommends that can be used to get on the first page of Google as well as the execution of it will be covered in the next post.

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