Wednesday, May 16, 2007

Four Tips to Get New MLM Distributors Set Up Right

Four Tips to Get New MLM Distributors Set Up Right

As a leader in your MLM organization, you know that your work is only beginning when a prospect joins and becomes a new distributor on your team. One of your tasks is to assist him or her in getting set up right.

Now, since we all know it is impossible to sell anything from a cart that is empty, we want to make sure our new team member do not start off handicapped! Here are four tips to help your new MLM distributors launch and build their teams, based on the four different areas of the business.

1. Personal Use: The quickest way to learn the business as well as be sold on it is for new distributors to actually use the company's products. If the person doesn't make an effort to use any products and does not believe in them, should you have even sponsored him or her in the first place? So, make sure your new folks are not only sold on at least 2-3 products, but also actually use them.

2. Retail Sales: It will be hard for a new distributor to make any sales if he or she has zero products to retail. Don't you think it will look bad when your new recruit approaches a customer to make a sale, and doesn't even have any product on hand? Therefore, it is important to remind your new MLM distributors to be supplied with some products when he or she starts their new home business.

3. Samples: Most companies have products that can be given as samples to potential customers. As a true leader, it is important that you lead your new team members by example. So, show them how to give away the free product samples to customers.

4. New Distributor Start-Up: This is similar to number three. When you start a new distributor in your MLM business, if he or she is a local person, the individual will need products as soon as he or she joins. If you plan on starting more than one person at a time, you need to have enough supply on hand to give to each of them. This is necessary because your new team members needs something to carry them until their first product shipment comes in. This approach also helps motivate your new distributor to keep their new home business in the forefront, to focus on getting the word out, and to start building their own teams. This step is crucial to getting your new team members started off right.

In summary, as a team leader, you want to do all you can to assist new distributors in starting their MLM home business right. They need to earn money by moving products, and, in return, to become even more motivated to be successful when sales are made. So, follow these tips and your new team members will be so thankful to you and your help!

Sunday, May 13, 2007

How to Increase Your Home-Based Business Customer Base

Sooner or later, at some point in the business development cycle, every home business owner asks themselves the following question:

How can I attract more customers who will spend more money and bring me more profits?

A perfectly reasonable question unless you are ina home-based business only to give away your product or service. Most business owners are not in business just to provide charity and they need some way to attract more customers who will spend more money.

The official name for getting customers is - customer acquisition - and it is the first system any business owner should put into place. Buying office furniture, designing business cards, applying for licenses, purchasing computer systems -- none of these counts more in a business than customer acquisition. To make a profit and stay in business, every business owner needs a reliable way to get more customers.

Hands down, the very best way to acquire more customers is through a direct response marketing system. This simply means that whatever method a business owner chooses to prospect for new customers should have a built-in way of tracking response so the owner knows where the customer came from. And here is the secret to attracting more customers to your business.

You must tell your potential customers where they can find you AND give them a compelling reason for doing business with you.

This actually is the secret behind all marketing. All marketing practices can be boiled down to this one thought. Tell your potential customers where they can find you and why they should do business with you. It sounds so simple when you think about it, but this is one of the major stumbling blocks to a successful business. The owner thinks potential customers will spend time and energy searching out a company to do business with.

Wrong, wrong, wrong.

Most potential customers will shop only at places they already know. Stop and really think about this for a minute. Most potential customers will only shop at places they already know -- AND they need a good reason to do business with you. If they do not know how to find you, they will not be coming to buy from you. You must find a way to tell potential customers where your business can be found.

Here are 5 simple ways to do just that:

1. Send everyone in your zip code a postcard announcing a sale at your place of business or website. AND have them bring in the postcard to receive the discounted price.

2. Distribute a press release detailing the latest breakthrough in your home business field, available only at your place of business. AND include a special telephone number for customers to call for more information.

3. Give a speech at the Chamber of Commerce. AND hand out problem solving brochures with your address, phone number and a special code number for customers to use to get a discount.

4. Take out a yellow pages ad. AND include a discount offer in the ad.

5. Become the local expert in your home business field by being interviewed on the radio. AND include a special phone number for customers to call during the broadcast to get more information.

Many business owners regard marketing only as a necessary evil. They would rather concentrate on their core business activities. But when they use these simple methods to harness the powerful secret to getting more customers, they can eliminate the pain of marketing. Then their businesses will be truly successful in bringing in more customers, more money and more profits.