Friday, March 09, 2007

How To Research for Unique Content for Your Home Business

We live in a sea of information. And information overload is an increasingly common complaint. Part of the complaint arises because we get hit with different headlines that point to the same content. So we waste time on things that have no added value. Bummer.

When you email your list or put up content on your site, and assuming you want to generate loyalty, it's necessary that you have content others haven't seen a dozen times elsewhere.

If this makes sense to you, here are some ideas you can use to EASILY generate fresh content with a minimal amount of time and effort.

First of all, think about a subject in which you are interested. Let's say it's horticulture. Now if you're not aware of it, let me put you in the picture. Most people do web searches from Google's home page and stop there. Not at all creative. Not at all digging for information from which to develop original content.

So let's go exploring...

1 - Google has lots of tools besides just web searches. They let you check the news. (http://news.google.com ) As of this writing, there are 1,680 news items listed by Google on the word horticulture. Bet you could easily do a summary of some of these articles and create your own content. But let's not stop there.

2 - Google also has "groups." (http://groups.google.com/ ) These are folks who like to discuss *your* subject. So now you can go even farther. Look up horticulture in their groups. Now this information is potentially gold. Why? Because you can see what it is about horticulture that lots of folks are interested in.

Think you might be able to do a little research and come up with a free or even a for-profit report that gives them what they want?

Check out Google's other tools, too. You can even get research info from universities through Google. Start here: http://www.google.com/intl/en/options/

3 - Next method: Do this search (keeping in the punctuation as written):

+horticulture +free +filetype:pdf

As of this writing, Google shows 196,000 hits for this query. What you get here are free downloads in pdf format about your subject.

Now you can't simply copy and use it as your own information. You have to create your writing in your own words. But there's no law that says you can't summarize what you find in other people's works. To make the point, you could even call your work something like: "Survey Report: Latest from the Horticulture Front!"

4 - Go to Alexa.com. Do a search on your subject, in this example, horticulture. It provides the exact same results as Google because it's powered by Google. So why bother, right? Wrong. Because Alexa *does* provide value added information.

When you do the search, you don't want to click the link that takes you to the listed site. Instead you want to follow the link that says "Site info." When you do this, you'll find a section called: "People who visit this page also visit." This can be very valuable because it potentially shows *what the marketplace is interested in.* This can enable you to tailor your information product to what people want.

These are just some of the easy ways to branch out your explorations and find gold to weave into golden braids.

Golden searching... :)

Thursday, March 08, 2007

Your Home Business and Free Advertising

You have finished building your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You think you are doing everything "right", but all your promotions have failed to produce growth in your new internet business.

There are many ways for your web site to be promoted, but maybe you’re missing the "key" to the "best" promotion. Here are some things to consider:

- If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention.

- Be patient. Try each different promotion until you find the best.

- Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.

- Make a deal with other web sites on trading links which could help both web sites. Make sure to use words that could easily interest the audience.

- Find free classified ads web sites that could boost the promotion of your web site. Most of these classified ads web sites provide powerful marketing features and are an extremely fast way of getting your products or services on line.

- Free and low-cost internet banners are spread all through out the World Wide Web. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.

Free internet advertising is a perfect way to make your products or services known to millions of prospective Internet customers. The probability of someone needing your services or wanting to buy your products is very high. There are free services out there that may suit your services, products and web site...you just need to find them! Go to work - Browse the internet for the best free internet advertising and learn how to take advantage of what you are able to find.

If at first you don't succeed...try, try again! Analyze your techniques, keep track of your customers and learn what works. Then be ready to try new methods and repeat those methods that are already working.

It has been said that the best things in life are free and this saying also applies to the many forms of free advertising that are available on the internet. Give this form of advertising a try and you also may become a true believer in the power of free internet advertising.

Wednesday, March 07, 2007

5 Strategies That Will Boost Your Home Business Productivity

Looking to boost your home-based business's productivity level? Here are 5 surefire tips to help you do just that!

5 Strategies That Will Boost Your Business Productivity Today! - Part 1

by: Glen Smyth

Building a dynamic small business is a constantly evolving, increasingly demanding role.

It is very easy to get so caught up in the day to day running of our business that we neglect to take the time to look from the outside in to see what we could do to improve our profitability!

Well here are 5 Strategies that could boost your productivity overnight!

They are not rocket science…and you may have even heard some of them before, but they are 5 proven principles that you can review today to help you stay on track regarding the real issues to grow your business from here.

So why don’t you take 15 minutes…make yourself a coffee…and recharge your batteries!

1. Define your Unique Selling Proposition (USP) in one sentence

What is at the heart of your business that makes it unique and attractive for your customers? Summarise your key selling points that make your product or service a ‘must have’ for your clients.

You probably went through this exercise when you first started your business...but have you need to remind yourself regularly why you are doing what you are doing!

New competitors may have emerged and you don't have that same uniqueness that you once had.

Perhaps it's time to reinvent yourself and get that edge over the market once again!

2. Identify Who Your Target Market Is

When you first started your business, you knew exactly who your target market was. Is this market still the same, or have they grown up…or matured in their buying habits.

Has new technology overtaken your ideas?

Just imagine if Video Rental Stores had stubbornly refused to rent DVDs because they were just a Video Store! Your market may have changed, and you may need to reassess who you are trying to reach.

Your original target market have grown older since you began and if you are still promoting your products or service to this same group - their needs may be different!

3. Would you like Fries with That?

McDonalds have made an additional fortune by training every one of their sales force to ask one simple question with every order: ‘Would you like fries with that?’

I went to buy a tube to fix my daughter’s bike puncture the other day, and instead of just selling me a new tube, the smart salesman in the Bike Shop enquired quite genuinely if I had the right tools to fix it.

I didn't - but of course he did...so he cleverly added value to my shopping experience, and added extra profit to his bottom line.

What service or product can you offer to people to make their original purchase with you even more worthwhile?

4. Establish where your clients go before and after they visit you?

If you can determine this, then you can add instant profits to your business.

Just imagine if you owned a Real Estate business. Wouldn’t it make sense to have a Settlement Agent in house? And what about a Mortgage Broker? Or even a Removalist Company?

Perhaps you could rent out a large Furniture Trailer with your company name emblazoned all over it!

Ask yourself the same question and you can start incorporating other services that complement your existing business and watch the profits grow!

5. Ask your existing customers for referrals

If you are providing an excellent product or service, then your biggest fans will be your existing customers.

Why not offer them an incentive to put you in touch with people just like them who would also benefit from your services?

It doesn’t have to be anything really expensive…maybe even just a 10% discount off their next purchase from you.

I referred some friends to a Mortgage Broker a few months ago…and had forgotten all about it…until last week I received 2 movie tickets in the mail thanking me for the gesture.

A $20 investment leaves a nice impression in my mind that will probably make me think of him again when my next friend asks me if I know of a good Mortgage Broker!

Make sure you get Part Two of this article for another 5 Strategies to improve your small business success!

About The Author

Glen Smyth is the author of the popular new eBook, ‘The Small Business Success Guide’. Discover how you can build your own profit-pulling small business, starting today: http://www.smallbusinesssuccessguide.com. Make sure you also sign up for the WOW! Factor Newsletter which is full of great ideas from other Small Business owners!


info@smallbusinesssuccessguide.com

Tuesday, March 06, 2007

Effective Internet Marketing Tools for Your Home-based Business

Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing tools that will truly deliver results.

There are different internet marketing tools that you can use. All these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes. Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.

People will usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right internet marketing tools to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing tools. Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site's content must have favorable keyword density that is search engine friendly. Content is one of the most important internet marketing tools itself. If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing tools as you do. Thus, you must continuously find new ways of attracting more traffic.

Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must use other more effective internet marketing tools to gain more traffic. One of the most popular internet marketing tools today is the use of Pay per Click advertising. In this method, you will bid for a particular keyword in a specific search engine. If you have the highest bid then your sites link will be the top result. This internet marketing tool is now being used by thousands of sites. It is also gaining popularity because of its relatively high success rate in attracting high traffic.

Monday, March 05, 2007

5 Powerful Ways To Reduce Your Learning Curve With Your Home-Business

If you operate a business from home, you have to keep yourself abreast of what is happening in your niche. You also will want to continue to increase your marketing skills. Here is why this is important:

5 Powerful Ways To Reduce Your Learning Curve

by: Al Martinovic

It's no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It's an ongoing process.

Even the top marketers continually try to learn and or improve on their existing marketing methods. The day that you think you have nothing else to learn or "know it all" is the day that you are finished in this business.

With that said, I would like to share with you my Top 5 knowledge resources and what has helped me in my 2 years online and I hope it can help you too!

#1 Corey Rudl's The Insider Secrets To Marketing Your Business On The Internet

This is a huge 2 volume course that details everything Corey does that makes him millions online every year.

This is by far the best course I have ever bought. I would go as far as to say 85% of my internet marketing knowledge comes from this course alone.

The course doesn't come cheap but with the information he shares, believe me, you will more than make up the money you spent for it. I highly recommend it.

And if you don't buy it then do yourself a favor and sign up for his monthly newsletter. It's probably the best of the best information wise.

http://www.milleniummarketers.com/internetmarketingchallenge

#2 Books

That's right... books. If you don't like reading then you are going to have a tough time being successful in this business.

Go to your local book store or to Amazon.com and you will see there are a ton of books from marketing to copywriting to self-improvement... you get the idea.

Here are some books that I highly recommend:

"Think & Grow Rich" by Napolean Hill

"Conversations With Millionaires" by Mike Litman and Jason Oman

"The Ultimate Sales Letter" by Dan S. Kennedy

"Mind Control Marketing.com" by Mark Joyner

#3 Fr*e or Paid Tele-Seminars

Tele-Seminars are like mini marketing seminars done by phone. You can learn alot of great information by attending these seminars so if you come across one, take advantage of it.

You don't even have to speak at these tele-seminars, just listen in and take notes. It is a great way to shave off your "learning curve" in a hurry whether you are new or experienced.

#4 Internet Marketing Forums

Forums are a great way to get knowledge. And you'll even noticed the "big" marketers pop in on a few of them from time to time.

You can post any questions you have and there will people there who will genuinely try to help you out. Or just read the other posts and see what type of knowledge you can gain.

Here are a few forums that I check out from time to time:

http://www.ablake.net/forum


http://www.howtocorp.com/forum


http://www.bizweb2000.com/wwwboard

#5 Ezines and Newsletter

What I do and recommend you do is to sign up for the newsletters of all the "big" marketers out there. I won't mention names...you know who they are. :^)

Study their websites and especially the emails they send you. Then ask yourself... What tactics or strategies are they using? How can I apply this to my business?

And if you ever find yourself wanting to buy something from them by all means go ahead but before you do.... stop and ask yourself why you wanted to buy.

The same tactic or strategy that they used can possibly work for your business as well. Don't overlook this.

There you have it. My top 5 knowledge resources when it comes to internet marketing. I hope you take the time to make use of them.

About The Author

Al Martinovic publishes the Millenium Marketers Newsletter where you will find Powerful Internet Marketing Concepts, Killer Strategies, Useful Tips, No Bull Business Advice... Get your FR*E Subscription here:

mailto:almartinovic@aweber.com

Sunday, March 04, 2007

5 Steps To Successful Joint Ventures for Your Home-Based Business

I'm sure that as a savvy Internet Marketer, you have heard how joint ventures can greatly increae traffic and sales for your home-based business. Many times, these ventures can be done for free or for little cost; it depends on how you set them up with your potential partner.

Here are some tips you can use to set them up right.

5 Steps To Successful Joint Ventures

by: Raam Anand

Most Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many.

JV's are THE MOST preferred and fastest way to increase sales and cash flows.

It's no longer a secret!

Everyone knows a good JV is the master key to online success.

But... why many people are failing to use this master key? Why so many website owners are not able to make use of this powerful strategy?

Here are some reasons:-

1) Other marketers are NOT WAITING for your JV offer. Before sending your JV offer, make sure to address the question "What's in it for the JV Partner?". Unless you give a compelling reason, most partners are not looking forward to your offer. No, it won't work that way...like, you offer one of your products for free and your partner will gladly endorse it to her list. No, it won't.

It takes time to craft an irresistible offer. The offer should be beneficial to your potential partner and her customers/subscribers.

Take it from me... I told you it takes time... but it's definitely possible.

2) Many JV offers are passed onto the "recycle bin" with even being read (I told you... they are NOT waiting)

Some leading marketers get about 200 JV proposals every week! May be more. Most of these JV offers doesn't catch the attention of the busy marketer.

Some are lost due to SPAM email filters.

Solution?

Follow-up is the key. If you consistently follow-up, your chances of getting the attention of your potential JV partner is very high. Usually a second email will get the response.

A mixed-mode follow-up is sure to get higher success rates. An initial email followed by another email reminder and a phone call should normally get you going.

3) Another strong de-motivating factor is NOT sending personalized JV offers. If your proposal does not "speak" directly to your partner, it's chances of succeeding are very thin.

That's why I told you earlier, it takes time to create your JV proposal. You need to visit your partner's website, subscribe to their newsletter, study their online content and read their publications and articles before you attempt to draft your proposal.

Your JV proposal should address your potential partner directly, using their name. Mentioning a few things about their website, products, ezines or articles in your offer will surely catch their attention.

4) JV partners are not your affiliates. Differentiate your resellers with your strategic JV partner. To drastically raise the success rate of your proposal, offer a higher commission than your affiliates.

For example, if you are offering a 50% commission for your affiliates, your JV partner should be offered 60% or more.

5) Targeting a large corporation for your JV is a surefire way to failure. First, try and do several JV's with businesses similar or smaller than your own and build a track record. Then you can approach bigger businesses with a record of your successes.

Large businesses have large problems everyday to tackle. They have struggled hard to build their enterprise. They have their own range of products to sell and keep their customers happy.

However, if you have a compelling story to tell, along with factual proof of your claims, it will definitely bring you windfall profits.

I'm not discouraging you to keep away from these giants. I'm just telling you the right way to approach.

You see friend, I've revealed to you some key tips on Joint Ventures. Now, it's up to you. Follow these rules and create a compelling offer and I'm sure you will succeed in making highly profitable Joint Ventures.

About The Author

Copyright (C) 2004 Raam Anand With Raam's Joint Venture Manager, you could make 10.. 20.. even 30-times more money! Click to learn more about JV Manager: http://www.infoYOGIS.com/track.cgi?1