Thursday, February 22, 2007

5 Powerful Tips To Beat The Biggest Problem ALL Home-Based Marketers Face

All of us who have a home based business struggle with marketing at times. This article discusses an area which may be overlooked by some of us; an important area which if we do overlook, can result in many missed opportunities. I like the tips offered here and I hope they help you in your business.

5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face

by: Charles Kangethe

I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old.

It's not generating traffic, nor building an O'pt-In list, nor is it finding products to market and it's not a lack of Cash.

You can buy traffic, you can buy O'pt-In list members, you can make or buy products and you can even borrow Cash.

The biggest single problem for any Direct Marketer is How To Earn Your Prospect's Trust.

Learn how to earn AND keep trust and you open up huge new Marketing possibilities.

Too many salespeople of doubtful credentials, and too many adverts promising so much and delivering so little have hardened consumers, they no longer trust Marketers and Marketing claims without a great deal of convincing.

So how exactly do you turn a skeptic into a believer ?

Tip #1 - Make Your First Contact Count

Your initial point of contact with prospects is typically
* An advert, in a PPC, a banner exchange, a classified or solo campaign
* An entry in a Search Engine directory,
* Or an article you have written.

Unfortunate as it may be, people do judge others by first contact. If your initial impression of someone is poor, chances are that you will not give them a second look, be it in business or your personal affairs.

Make sure your initial point of contact with all prospects is to your advantage.
This does NOT mean expensive, glitzy or superficial.

It means make your initial contact Sincere.

Keep that one word in mind as you design all your sales and marketing strategies and your Initial Contacts will always be positive.

Tip #2 - Products, Pricing, Promises and Personality

Sincerity in your contacts with prospects comes from applying the (modified) 4 p's of marketing.

* Products

Market the best products you can and never settle for second best. Add value and benefit to your prospect with quality merchandise. Resist the temptation to market "Cost Cutting" alternatives that are in fact more expensive due to their poorer real value.

* Pricing
Price your merchandise at a fair value for the producer, the consumer and the marketer. Over pricing your products is a self defeating tactic because prospects learn to avoid your pitch and with over high pricing you invite competition to under cut your cost and price base.

* Promises
Your sales literature and copy must be accurate and reflect the true benefits of your products and services. This does not mean you should be unduly modest, by all means make big claims, but make sure you can prove and demonstrate anything you promise.

Remember, in this context, any guarantee you give must be more solid than any Banks Vaults and worth as much as the contents of Fort Knox

* Personality
Inject your personality into your contact with prospects.

People love to do business with people they know. Avoid doing things you feel uncomfortable with, but do tell people about yourself, your failures, your wins, your hopes and your fears. Be the human face of you business and build a sincere relationship with prospects.

Tip #3 - Communication
When you get past the initial contact, the next hurdle in building trust is communication with your prospects.

There are several ways to do this

* A sequential autoresponder with relevant messages sent to your O'pt-In prospects at regular AND frequent intervals.
* An e-zine sent out to subscribers with useful information and not just an excuse for another advert.
* Articles showing your prospects how YOU manage your business and personal tasks, tactics and strategies.
Communication is two way traffic. Ask your prospects for input into your professional relationship and how they think you can improve it. Listen to your prospects.

Tip #4 - Credibility
Prospects always seek comfort that they are doing the right thing.
It pays to use "borrowed" credibility if you are not a world recognised expert in your field. This is where testimonials enter the picture.

Here are a few ways in which you can obtain testimonials and build credibility with a new product or service :

* Give a few samples away to a test group in return for the testimonial
* Use functionally disabled or time barred samples as demo versions which you can give away to prospects
* Develop fully functional modules with less features than the standard product and give those away to prospects.
* Develop e-courses and other training programs showing prospects the benefits and training them in how to use and consume your products and services.

Tip #5 - Service

Your prospect's Trust is very hard earned. But this is as nothing when compared to retaining their Trust.

Once a prospect becomes a customer, too many marketers make the fatal mistake of taking that customer for granted.

Post sales service is a crunch time for cementing the Trust you have managed to win with such effort.
 
Make sure you stay in touch with your new customer. Offer them advice and help in the use of their new product or service. Make sure any potential issues are dealt with before they escalate.

Be available and within easy contact for your customers and prospects.

Relevant Resources
http://www.simplyeasier.com/me.html

Conclusion

As a direct marketer you can buy traffic, you can buy O'pt-In list members, you can make or buy products and you can even borrow Cash.

You cannot manufacture or in any way manipulate trust - Trust is the one thing in your business that must be earned the Hard Way.

Be sincere, do the right things as shown here and build trust with your prospects.

(c) 2004 Charles Kangethe
About The Author
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

charles@simplyeasier.com


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Wednesday, February 21, 2007

5 Sure Fire Ways To Send Visitors Away For Good from Your Home Business Website

Whatever you do, don't make these 5 mistakes with your home-based business website. Here is why!

5 Sure Fire Ways To Send Visitors Away For Good

by: Mike Cheney

So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time.

Way No. 1 - Clog Up Their Internet Connection

Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at the progress bar at the bottom of their screen. It reads '20%'. They look at their watch and then click on the little 'X' at the top right of their screen. Well done - you've just sent away a visitor - for good.

Way No. 2 - 'I am not a number - I am a free man'

Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy.

They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at the bottom of the page? It's not what I think it is, is it? Oh dear, there in black and white is one of the fundamental no-nos in web design that is guaranteed to send the message "This website was built by my dog":

"Welcome - you are visitor number 102"

Regardless of the number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by the day. Let's move on to way number three..

Way No. 3 - "Help me buy from you - please..."

They're lost. You have built the site around what seems a logical approach but your visitors are lost. You've given most prominence to testimonials but they just want to send you an email. They click on three, four and sometimes five pages but can't find your phone number or email address anywhere. But it's okay - of course they have a spare quarter of an hour to hunt through your website (that doesn't have a site map) to find your contact details when they already have another window open with your competitor's website - complete with email address, phone number, fax number, street address, mobile number, map and GPS coordinates..

Yes - you've guessed it - you're one step closer to that ghost-town..

Way No. 4 - 'Please Let Me Watch Intro'

Yes, admit it - you once thought the best thing on the planet was a website that started up by having a revolving animation of the company logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in the centre of the screen with the immortal words:

"Click here to enter site"

Strange that - "enter site". That's what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre and some possessed bit of code that replicated the effect of someone regurgitating your business' corporate identity over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors).

Way No. 5 -"I am five years' old - I like things that flash"

One day in the future a law will be passed that will make it illegal to use scrolling text, flashing images, rotating heads, animated animals and boucning cursors on a website. Your website is here to do business. It is supposed to be a serious tool in your marketing armoury. It should be used to convey useful information to your visitors and convince them that you are worth doing business with. Dress it up with flashing icons, swirling graphics, flashing logos and spinning pictures and the merry-go of visual delights will just make your visitors sick. They will leave your glitzy fairground never to return..

Mike Cheney, www.magnet4web.com ©

About The Author

Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail

Tuesday, February 20, 2007

5 Overlooked Ways To Market Your Work at Home Business

Looking for creative ways to market your home-based business even more? If so, you will love these tips!

5 Overlooked Ways To Market Your Work at Home Business
by: Trent Brownrigg

Everyone is always looking for more ways to market their work at home business. You often here about PPC advertising, writing articles, link exchanges, and a few other business marketing techniques that everyone uses. However, there are many other ways to market your work at home business that a lot of people just don’t think of.

I have offered five good business marketing techniques below that are often overlooked. Of course, many people do use them but there’s not nearly as much competition in these techniques as there is with some of the others. Plus, these marketing techniques are all either free or very near it. Getting traffic to your site for free or very little cost is always a good thing in my opinion.

Here are five ways to market your work at home business that you may not have thought of before:

1) Enhanced Business Card – Get a business card with color, an eye catching background, and add your picture to it. Maybe you could also have a cool quote or a free offer on it, plus anything else you can think of to get peoples attention.

The point is you need to make it stand out among all the other business cards someone might see in a month. Make sure your website URL is on it in a highly noticable place. Then, leave it everywhere you can, and hand it out to everyone you meet.

2) Give away freebies - Underpromise and overdeliver! That is the best business marketing strategy ever thought up. Pretty much all the “big-dogs” use it in their marketing campaigns. You can too by giving away free stuff at your website, or in your newsletter, without telling anyone they will be receiving it.

Say someone visits your website from an ad you placed that didn’t mentioned anything about getting a free ebook. They will be absolutely delighted to find the extra free gift.This is a great way to get people to not only return to your site, but tell their friends about it too.

3) Sponsor Events - A great way to spread the word about your business is to sponsor events in your area. There are many games, events, charity drives, intramurals, little leagues, etc... That are just waiting for people like you to give a little bit of your money to help out.

You will usually get your business name on a T-shirt, a sign, a flyer, or something else related to the event. A lot of people will be seeing these events and YOUR business name. It’s a great way to drive local traffic to your online business website or offline business if you have one.

4) Blogs - Having your own business blog can be a great marketing tool. With a blog you can quickly and easily offer free business advice, information, fun stuff, resources, tips, or anything else you want.

If you have a very interesting and/or informative business blog people will keep returning for the great stuff that your blog offers. Update it every day or two with fresh info and you can build a strong following fairly quickly.

I have used this marketing technique successfully for the past few months. You can see one for yourself by visiting my “home biz tips” blog at

http://www.work-at-home-jobs-iowa.com/home-business-blog.html

5) Guestbooks - There are many people that have guest books on their websites that you can sign. Most of them allow you to put a link to your website when signing. This can be a good way to bring some traffic to your site and get a one-way inbound link that those search engines really love.
Make sure you don’t just post a random comment or spam the guestbook. You should actually check out the website and leave a useful message. This will keep your reputation intact and provide the webmaster with usable information. A win-win situation!

Alright, now you are armed with five more work at home business marketing techniques to bring traffic to your website and customers to your business. Get going on them now so you can increase your profits this week!

Copyright© Trent Brownrigg

www.work-at-home-jobs-iowa.com

About The Author
Trent Brownrigg is a successful internet marketer, business mentor, and author of business articles. He will personally help you build a secure financial future. Visit http://www.work-at-home-jobs-iowa.com for more details.

You are unique and your nutrition should be too. Click here to take your free online health assessment http://lovinlife.idlife.com/takeassessment/index.html

Monday, February 19, 2007

How To Get The Most Out Of Your Home Business Blog

As you already may know, there are thousands of blogs and websites
about blogs on the Internet. It can get tough to distinguish your
home-based business blog from the crowd.

Whether you are starting up a new web site aimed at bloggers or
whether you are looking to make your existing blogging
site more distinctive, the key to building and
maintaining a site that will capture the interest and
attention of the blogging community is finding your
niche. If you can fill a unique need in a way that no
other web site does or solves a problem; you'll be able to build a lasting
readership among web surfers. Once you have
discovered a niche, you will still have a lot to do, but
finding your place in the blogosphere is the place to
begin. Hopefully, you would have done your research
and choose a home-based business opportunity that meets
the needs of a hot, hungry market. This would make blogging
much more effective.

Every great blogging web site starts with a great idea,
and you can't build a successful site that will last
without one. There are many great sites aimed at
today's bloggers, and competition for the attention of
this growing demographic is fierce. To make your
blogging web site stand out from the pack, you will
need to offer something that no other site is currently
offering, or you will need to do the same thing that an
already popular site does but in a more impressive or
valuable way. You have to find a way to be totally
different from everyone else.

One way to discover an ideal model for your blogging
web site is to do some blog research to look at the sites
that have successfullycaptured a blogging audience already to determine if
you can appropriate some of their strategies to help
realize your vision. Many people agree that the web
sites that do the best in today's market are the sites that
have the most personality. The fiercely individual
surfers who are bloggers are a demographic that
responds especially strongly to personality, so consider
how you can give your site a unique and attractive
feeling by lending your own voice and sensibility to
your site's design and content. In other words, be natural and be yourself.

Once you have a great idea for your site, have
pinpointed a special niche that you are well equipped to
fill, and are unique, the next step is figuring out how to get the word out to bloggers.
This involves figuring out how to get targeted blog traffic to
your home-based business website.In the long run, a great idea
just isn't enough to propelyour blogging web site to success. Above all, you will need to
draft a smart and realistic marketing plan in order to
draw readers to your site. Once you hook a blogger,
your great content will keep them coming back, but it is
vital to get that first glance or your site won't have a
chance to shine.

So, there you have it. Creative strategies to use when
creating a blog for your home-based business. Use
these simple tips and you will get more targeted traffic to your
your home-based business website in no time flat.

Sunday, February 18, 2007

5 Keys To A Successful Home-Based Business Ezine

One of the most effective things you can do with your home-based business is to develop an ezine for your list of prospects and customers. This is an excellent way to keep in touch with them as well as to promote additional products they can buy from you. Here are tips to help you develop your home-based business ezine the right way.

5 Keys To A Successful Ezine

by: Al Martinovic

There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.

1- Hosting

You need good reliable hosting for your website. You don't want to lose subscribers because your site is always down. Not only that... it's unprofessional.

Why should someone listen to what you have to say in your ezine when you can't even get the basics of having your website operational?

2- Autoresponders

You want to automate everything. An autoresponder will send a confirmation email when someone subscribes. It will handle removal requests and if it has a broadcast feature you can even send out your ezine through it.

You may need multiple autoresponders as you will find that there will be many things you want automated such as when you are offering a free report, or confirmation of an ad someone placed in your ezine... the list can go on and on.

3 - Tracking

You may want to track the ads you place when promoting your ezine to find out what ad(s) pull well for you and which don't. You don't want to be wasting your time on ads that don't work. When you find an ad that pulls well... go all out on it.

4 - Products

As you start to grow your ezine and build a relationship with your subscribers you need to offer them products. After all... you are in this to make money.

You can create your own products around your list, get resale rights to an existing product to offer to your list or you can join an affiliate program.

Now, I admit... 1-4 can get pretty expensive especially if you are on a tight budget.

TIP #1: You can go here and get all of what I just mentioned in one package and it's super cheap.

http://www.2marketers.com/pbp

5 - Leads

Every ezine no matter how big or small needs no or low cost ways of attracting more subscribers.

You can advertise your ezine by submitting to ezine directories, announcement lists, by writing articles, or doing joint ventures such as ad swaps just to name a few. The problem is... all of this can become time consuming.

TIP #2: There is a software that will automate your entire submission process to everything I just mentioned.

http://www.2marketers.com/ea

TIP #3: There is a site that will bring you new subscribers for only 5 minutes of work.

http://www.2marketers.com/pbl

There you have it. By no means is this a complete list but by getting the basics down and following the TIP's I just mentioned, you are well on your way to a profitable ezine.

About The Author

Al Martinovic has helped numerous individuals succeed online. Send a blank email to get his powerful report "How To Make Money Online With Any Product Or Service Without Spending A Dime In Advertising" mailto:2marketers@getresponse.com