Thursday, January 25, 2007

3 Things You Should NEVER Do in a Joint Venture

For those who have been involved in Internet Marketing for sometime, you know how joint ventures can be a great strategy to promote, get traffic, and profit for your home-based business venture.

What you may not know is that there is a good way to do this and a bad way. It's important to know the difference. Let's discover the right way to do this.

3 Things You Should NEVER Do in a Joint Venture

by: Jinger Jarrett

A joint venture can be one of the most profitable and fastest ways to make money on the Internet. It can also destroy your reputation, get you ignored, or worse, accused of spam if you if you don't take the proper care to create a valuable offer.

There are three things you should NEVER do when creating a joint venture proposal for a potential partner. Below are three things NOT to do, with several tips to help you do it right.

1. Fail to Plan.

Before you send out any emails to potential partners, you need to plan your offering, decide who you are going to send it to, and what you expect in return.

First, create your offer. Ask yourself these questions:

What am I going to give the potential partner to make him/her want to joint venture with me? i.e. Are you going to give the partner a copy of the product, do you have bonuses available, what's the commission you are paying, are you offering a large one time commission, or a recurring monthly commission?

My rule of thumb is to never offer less than 50 percent. What you want to do is make the partner an offer that is not only fair, but more beneficial up front for him/her than it is for you.

Once you know what your offer is, you want to create solo ads, a review, or something that the partner can plug his/her information into so that you have something to give him/her when you make the offer.

Include the affiliate sign up link, and make it as easy as possible to sign up. Also include the link to the product, as well as tell the partner how to get the download, the membership, or whatever you are selling.

The point is, make it easy. My joint venture partners are busy people. They don't have time to write ads for me, or spend a lot of time getting prepared. They need something they can set up in a few minutes, send it out, and move on. Remember, your potential partners are probably the same.

2. Forget to Target Your Market.

I get over 500 emails a day. Mind you, they aren't all joint ventures although I get a lot of those too.

The point is this: research your market. Find products, services, memberships, etc. that complement yours. Then you have a market.

3. Send Your Offer to the Wrong Person.

No one wants to read offers that say, "Dear Publisher", "Dear Friend", or anything like that.

The first, and most important thing about creating a joint venture is to make sure that you send it to the right person at the right email address.

Although I don't recommend it, you can send your joint venture proposal to someone you don't know provided you have properly targeted your market. This doesn't mean you can send your message to 100s who just happen to be in your target market.

What I recommend you do is this: build a relationship with the person. Build a lot of relationships with a lot of people. If you have something relevant to say about someone's newsletter, write him/her.

I get so many bogus offers that when I get something I appreciate, or I enjoy, I always write the publisher a complimentary email. If there's a survey, I answer it. If the publisher needs help, and I can, I answer.

This is how great business relationships are built online. You would be amazed at how much others are willing to help you when you take the time to get to know them.

Finally, unless you know one of the "gurus", and very well, I wouldn't advise sending them your offer. Most of them already have joint venture arrangements in place and aren't really willing to work with someone they don't know, or who hasn't made it to "guru" status.

There are plenty of potential partners out there with nice sized mailing lists who are hungry for more ways to make more money. With millions online, you have a wide range of potential partners to choose from.

Remember, it really doesn't matter if you sell gardening tools or ebooks, or anything else for that matter, a joint venture can quickly and easily add to your bottom line.

About The Author

Jinger Jarrett has partnered with Russ Moore to create the Killer Marketing Arsenal, a membership site offering all the tools you need to market your business for maximum traffic and sales. To celebrate, they are helping to sponsor a monthly contest where you can win over $10,500 per month. Enter today. It's free. http://www.killermarketingarsenal.com/contest.html *****************************************************************

Monday, January 22, 2007

3 Tips to Get the Best Out of Yellow Page Advertising For Your Home-Business

Have you looked into offline advertising for your home-based business? If not, there is a whole world of prospects you are potentially missing out on if you don't! Here are some great tips on how to use yellow page advertising effectively.

3 Things Every Yellow Pages Advertiser Needs to Know

by: Alan Saltz

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential… but they don’t quite know how to take advantage of it.

Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Page advertising that so many businesses fail to recognize, but once they do, they stand to capitalize on a sizeable reward. That said… let’s try to understand it a bit better, shall we?

1. Common Yellow Page advertising mistakes are simple to fix.

Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.

You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.

Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone call.

And when it comes to Yellow Pages advertising, that's all that really matters.

By learning what makes a good headline, good body copy, and how to develop a strong offer—your Yellow Pages ad will run circles around an ad that just “looks great,” but makes the same mistakes most others are making.

An example? Using your name and logo as the headline...

It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.

Your company name does not win you business. So if your name and logo is at the top of your ad… if it’s big and bold and takes up space… if it takes the place of an attention grabbing, hard-hitting headline… you’ve made a big mistake.

Next, here’s fundamental truth number 2…

2. Most Yellow Page ads are developed by the directory publisher.

That’s right—the directory itself develops most of the ads you see. That’s a pretty unfortunate scenario if you think about it. What happens if they design your ad and 4 of your competitors’ ads? Whose ad stands out? Who gets the best ad content and the most original headline?

That’s not a risk you’ll want to take.

When it comes to Yellow Pages advertising those that know how to set themselves apart from the pack fare well. Nice design might get you noticed, but good ad copy grabs attention like a magnet and doesn’t let it go.

Don’t just hand the reins to someone else and let them develop your ad for you. Learn what it takes to generate response and play a role in developing that winning ad for your business.

Your design department will be happy to design your ad free of charge, but make sure you play an active role in developing the content. Because no one knows what makes your customers “tick” like you do!

3. Yellow Pages Advertising is different from just about EVERY other medium you use.

You might want to re-read that. Yellow Pages advertising is different because people see your ad when they are ready to buy. This is huge! Almost every Yellow Page ad I see takes the approach: “This is who I am and this is what I offer.”

Guess what—that’s dead wrong!

All that matters in Yellow Pages Advertising are “the reasons someone should choose you over your competition.” Telling them what you offer does no good. They know what you offer! They’re looking at your ad because their tooth hurts and they turned to the “Dentist” category.

Focus on “why, with all of these options, they should choose you” and you’ll be doing what so many advertisers before you have failed to include.

That is the information your prospects looked in the Yellow Pages to uncover. Give it to them. Give them a reason to pick up the phone and know you’ll provide them with something different… something better.

Your prospects are a skeptical bunch. Make contacting you and giving your business a shot a risk-free, value-filled proposition for them. When done correctly this will give any usiness a tremendous edge over the competition.

Care to learn a little more?

About The Author

Alan Saltz, the author, teaches Yellow Pages Advertisers how to boost their response and return on investment, using simple, but extremely effective techniques. To learn more about how to improve your own Yellow Pages ad, visit: http://www.YellowPagesProfit.com.

Sunday, January 21, 2007

3 Steps to Successfully Build a Team in any Home-Based MLM Program

For those of us who have network marketing home-based businesses, we know the importance of having a productive downline. This, of course, sometimes is easier said than done sometimes!

I hope the following tips will be of help to you.


P.S. To save years of failure and frustration as you look to create additional income from home. click here to download your free ebook, Success in 10 Steps http://www.mentormonique.successin10steps.com

3 Steps to Successfully Build a Team in any Program
by: Frank Bauer

Any x by y matrix plan has one big risk... but also one big advantage.

The biggest risk: People in your downline might think they don't have to promote and just wait for your spillover.

The biggest advantage: Still, it's a great way to build a deep team quick... if you and the people in your team understand that they shouldn't just sit and wait for it to happen.

The following 3 steps you need to follow and teach to build a successful team:

1. Find 2 people... It doesn't really matter if it's e.g. a 2x15 forced matrix or wider. If the matrix is wider than 2, or even unlimite^d wide, I recommend to start with 2 and then go wider when your team has been fully build at least 4 levels deep.

2. Next build a relationship with them, teach them this 3 eas^y steps and motivate them until they find 2 people on their own.

3. Then motivate your 2 people to motivate their 2 people to also find 2 people ... etc.

I believe this is a much better way to build a successful team. And not to mass promote and hope that a few in the masses you sponsor build a team on their own... but instead motivate to motivate to build the team... all the way down.

If you mass promote... you might be able to initially build a big downline... but since there will be no relationship, it will fall apart fast as well.

If you or somebody in your team has a big list of people to email to, then you or those people could send a message to all, telling them that you are looking for 2 leaders only. Ask them to email you back and tell you "why" you should choose them. Then pick the 2 best ones... and move one with step 2 above.

Also if a downline member is struggling... and no matter how hard he or she tries, he or she is not able to find two on their own... e.g. due to lack of people he or she knows... then you could do such a mailing on their behalf.

The primary approach that works best is to talk via chat first with the people you know already. Those, that we already have a relationship with.

If that doesn't generate your 2 leaders... then you could use the mailing approach looking for two leaders as I described before.

But what should you tell people during the chat or in the email message you write to find your two leaders?

This is the point where you need to do your homework. Look very closely at the program for which you want to build a successful team for. Answer yourself the following questions:
  1. What is the product or service that this program sells?
  2. What main benefits does the product or service provide the customer with?
  3. What makes the product or service better then those offered by the competition?
  4. How much does the product or service cost?
  5. How does the products compensation plan work?
  6. What is necessary to break even and get into profit?
You noticed that I mentioned everything related to money at the end? Yes, I did order the above list by priority on purpose.

When you answer yourself those questions, keep always in mind to answer to most elementary question everybody has... which is:

What is in it for me? Also often called WIIFM. Once you learn to answer that question, you will be easily able to find your two leaders.

BTW... there is a shortcut to your homework assignment. :)

Ask your sponsor to answer the six questions above... then check an confirm those answers are accurate and match your own opinion about the program. This can save you time and strengthen the relationship with your own sponsor as you work with him together to answer them.

Tip: There are millions of programs out there on the net and many people, including me, fall easily prey to start joining too many at once. The grass always seems to look greener on the other side. ;)
I live now by the following rule... Earn with two programs (meaning: be in profit) before you even consider to join one new one. And I recommend that you too do that.
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Reprint rights to this article are granted, as long as it is not modified and the resources plus signature remain unchanged.

About The Author
Frank Bauer is the owner of Add2it.com - Scripts & Services for your Web Business and the publisher of the More4you Newsletter. To see how he can help you, visit: http://add2it.com/about.shtml