Thursday, December 27, 2007

MLM Training: Don't Sell Your Product, Sell Benefits

Many of us in MLM are very excited about our products and services. It is great to be excited about what we have to offer. However, we need to be careful about our focus. Here is an mlm training tip: always focus on the benefit and not the product itself.

Many times in advertising, we see this when the focus is on the great features and along with detailed descriptions. While sometimes this is necessary when it comes to prospective clients making an informed decision, most times many people simply want to know what is in it for them.

Have you ever heard the saying that you can't see the forest for the trees? This analogy works perfectly here. For example, if you describe in detail how the forest is made up physically and don't tell about and describe how beautiful the entire forest is, you could be missing the folks who want to know more about how serene and gorgeous the forest is.

Let's use another example. Suppose there is someone who is looking for a good landscaper. What they do, the physical aspect of the job, is not really important. They do landscape a yard, but that's not necessarily what you or I am interested in. What you and I are interested in is if they are able to create a beautifully landscaped yard based on what we what we want.

If you and I were shopping for furniture, some of us might be attracted to price while others of us are more interested in the details of the materials used. Other potential customers base their decisions on the look of the furniture.

As you can see from these examples, while people do buy for various reasons, most of the time they are interested in how it benefits them. Overall, whatever your mlm product or service offers, follow this mlm traing tip where you focus solely on benefits, and watch your sales increase.


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