Thursday, December 20, 2007

How to Get Leads for Your MLM Business

All professional network marketers want to learn how to get leads for their mlm business. As a matter of fact, this can be done pretty easily, and for free. The catch is to stand out from all the mlm competition out there. Here are 5 tips to help you stand out so that folks will come running to you.

Tip #1: You must specialize. Even if you are not doing this now, this must be part of your long-term plan. What you need to do is to pick an area in MLM that you can be better at than anyone else. In our industry, it is easy to get off track and use all kinds of different marketing methods. The problem is you can’t be the expert in everything. If you get spread too thin, you will know a little about lots of things, and be an expert in none. You must narrow your focus, and differentiate yourself from everyone else.

Tip #2: Brand yourself. You specialize in an area by branding yourself. There are many ways you can do this. Here are some examples for you to consider:

-Have your own ebook
-Use video marketing
-Use audios
-Develop your own software
-Host your own conference calls
-Offer specialized training calls for anyone no matter their mlm
-Develop your own free report

As you can see, there are many things you can do to brand yourself. Pick one or two and work to become an expert in that particular niche. You will be amazed at how easy it will be to get free leads for your mlm business when you do this.

Tip #3: Take a look at mlm industry leaders. There are many great leaders in our industry. However, instead of imitating them, do something different. You can become an industry leader simply by focusing on a different technique. For example, maybe in your particular company, none of the leaders are using videos to introduce people to the opportunity. What you can do is to create your own video series about your company and the life changing opportunity it provides. Videos are a great way for people to see you, as well as to learn to like and trust you. In other words, they are a great relationship building tool.

Tip #4: Become a policies and procedures expert. As you are likely well aware, many people in our industry do not take the time to evaluate a company’s policies and procedures before joining the business opportunity. Unfortunately, this can be a very costly mistake. So, you can be a great help to folks if you learn how to evaluate compensation plans and policies and procedures. Learn how to explain to people what a matrix, binary, aussie 2-up, uni-level, etc. plans are to help them make informed decisions. Many people are not getting this type of help. Once again, I think you will be surprised at how many free leads you will be able to get for your mlm business just by helping people. They will want to be on your team.

Tip #5: Brainstorm and pick a niche. If you still are pondering what to specialize in, here are additional ideas:
-Become an expert in personality types
-Become an expert in how to save on taxes with an mlm business
-Become an expert in article writing
-Become an expert in forum marketing
-Become a web 2.0 expert (e.g. how to make the best use of sites such as Myspace, Facebook, Ryze, Direct Matches, etc.).
-Become a blogging expert
-Become a local prospecting expert
-Become a diet club expert

As you can see, there are many things you can do to brand yourself.
Now, I hope you can clearly see how important it is for you to brand yourself in an mlm niche. If you do this, you will be able to generate lots of interest. In addition, you will be able to teach your leaders how to get free leads for their mlm business as well.

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