Wednesday, August 15, 2007

How to Leverage Google and Get Free Leads for Your Home Business

I hope Wednesday finds folks well.

This is a continuation from a post I made earlier about a conference call I listened to with direct mail and MLM expert, Richard Dennis.

Richard says that writing articles is the best way to get listed on the #1 page in Google. Article marketing really must be part of your plan. Writing articles brands you, gives you name recognition, and repeat traffic if you are able to connect with your readers. In addition, years from now links can keep coming back to your site.

So, how does one go about doing this?

1. Figure out what is popular in your niche. What are people looking for? What are the most viewed articles in places such as Ezinearticles.com? Just browsing through related categories and the most viewed and popular articles can give you a good idea. What you see will let you know what to write about. You can also use material from any ebooks and other resource that you have. You also can hire people through places such as Elance.com if the thought of writing an article sounds overwhelming.

2. After you figure out what people want, do a keyword research related to your topic. Focus on long tail keyword phrases which are 3 words or more. Phrases such as internet marketing, mlm, networking marketing will never get you on the first page of Google since there is way to much competition or those keywords. A phrase such as "MLM home business opportunity" likely will get you better results. Keyword phrases with with results of 5,000 searches will greatly help you.

3. Use a keyword tool to help you and to save time. Wordtracker is excellent as well as Google's free tool, Good Keywords, etc.

4. Once you figure out your keyword, put it in quotes and then go to Google to see how many searches there are for it. As mentioned before, huge results such as 40,000-50,000 will get you nowhere. Go for results 5,000 or under.

Okay. That's it for today. I can finish up everything on the next post

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