This is the last post about a conference call I listened to with direct mail and MLM expert, Richard Dennis about how to leverage Google to get f.re.ee advertising.
Once you have followed all steps as discussed in the previous posts, Richard recommends the following steps:
5. Once you have found the long tail keyword phrase you want to use, use the exact phrase in the title, and first and last paragraph of your article.
6. Submit your article to ezinearticles.com . Of course, there are other directories you can as well such as article marketer.com which is a free distribution service. Once you have submitted your article, in a week do a google search to see where you landed. If you don't like the page you are on, you can go back and make changes to get better results.
7. In your resource book, add a link to your blog or unique splash page where you are branded. It is best it is unique and different especially if you are in MLM where everybody uses a generic splash page.
Richard Dennis stated that article writing is a great way to bring in free leads and prospects over a long period of time. If you are not using this marketing strategy now, he says there is no reason not to as the payoff can be huge.
I hope you have found this information helpful.