here is tip# 2 of 18 business marketing tips I received from a very informative marketing call last week.
Always make sure you provide audio files to your prospects (if you are in a network marketing especially). These days, people are busy and many times will not be able to make it to your company's scheduled conference or training calls. Having access to these files enables folks to listen to calls at their leisure.
In addition, many times the audio files can be used for training purposes. This takes the pressure off of you since you don't have to be the expert in everything. You can just send your prospects the audio file and then do a follow-up call if needed.
What I like about audio files is that using them is a very duplicatable marketing strategy and it helps to leverage people's time.