Today's post is part four of a five part series about how to overcome the 5 biggest problems we face when marketing our products or services. Chales Kangethe believes it's how to build trust. Let's take a look at tip number four on how to build trust.
5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face by: Charles Kangethe
Tip #4 - Credibility
Prospects always seek comfort that they are doing the right thing.
It pays to use "borrowed" credibility if you are not a world recognised expert in your field. This is where testimonials enter the picture.
Here are a few ways in which you can obtain testimonials and build credibility with a new product or service :
* Give a few samples away to a test group in return for the testimonial
* Use functionally disabled or time barred samples as demo versions which you can give away to prospects
* Develop fully functional modules with less features than the standard product and give those away to prospects.
* Develop e-courses and other training programs showing prospects the benefits and training them in how to use and consume your products and services.
About The Author
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
The last tip will follow in the next post.
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