Sunday, July 08, 2007

Solved: How Network Marketers and Direct Mail Marketers Can Overcome the 5 Biggest Problems

Today's post is part four of a five part series about how to overcome the 5 biggest problems we face when marketing our products or services. Chales Kangethe believes it's how to build trust. Let's take a look at tip number four on how to build trust.

5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face by: Charles Kangethe

Tip #4 - Credibility

Prospects always seek comfort that they are doing the right thing.

It pays to use "borrowed" credibility if you are not a world recognised expert in your field. This is where testimonials enter the picture.

Here are a few ways in which you can obtain testimonials and build credibility with a new product or service :

* Give a few samples away to a test group in return for the testimonial

* Use functionally disabled or time barred samples as demo versions which you can give away to prospects

* Develop fully functional modules with less features than the standard product and give those away to prospects.

* Develop e-courses and other training programs showing prospects the benefits and training them in how to use and consume your products and services.

About The Author
Charles Kangethe of is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

The last tip will follow in the next post.

Click here to discover how to build your MLM empire big:

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