Today's marketing tip is the final one based on a conference call I participated in a few weeks ago. It has to do with creating good sales copy.
Many home based business owners feel that they cannot do this themselves, or if they give it a shot, struggle with it. Even if they end up hiring someone, the sales copy is still bad.
What was suggested on the call is to record yourself or have someone record for you as you talk about your business and its benefits. You would just be speaking from your heart and be yourself. Then, you turn this into a sales letter. It is amazing how great this turns out.
I think that was a very interesting idea. You could save yourself lots of money to by doing it this way.