Thursday, June 21, 2007

The Secret Is Out: What Network Marketing Prospects Really Want To Know

As a network marketer, I’m sure you talk to prospects about your network marketing home business. In your discussion, you might find that as you talk about the company founder, the product statement for 1994, and the name of the rock formation in Estonia where the magic herb is found for your vitamin formula, their eyes begin to glaze over. Even worse, they might make a hasty retreat and go as far as to duck and run if they ever see you coming their way again! So, it’s fairly obvious that your prospect does not need this type of information. The question is what do your network marketing prospects REALLY want to know? Simply, the answer to these three basic questions:

  1. What business are you in?
  2. How much money can I earn?
  3. So, what do I have to do to earn this money?
Answer these questions in an efficient, clear, and concise way, and you will find an interested prospect! Let’s get to business and see how this is done.

Question #1: What Kind of Business Are You In?

This is a reasonable question. I mean, who would ever join a business if they had no clue what it was about? Would you do that? I hope not! Therefore, when your prospects ask this question, you must be very clear so that they will not delay their decision Here’s an example of an example of poor answer to this question:
“I am in the global search for entrepreneurial talent, for time freedom and financial freedom, whereby they can enhance their efforts through multiple streams of residual income, thereby improving their lifestyle . . ."

Ummmmmmmmm. Anybody else confused besides me on that one? So, please don’t say silly things like this to your network marketing prospects. Instead, when you describe your business, you should use the "which means" words to connect your business to one of your products or services. This helps the prospect understand exactly what you do in your business. Here is what you can say:

"I am in the health and wellness business which means that we have a delicious nutritional shake that people drink which helps them wake up an hour earlier every morning feeling like million dollars, and fall asleep at night within five minutes of their heads hitting the pillow."

Got it? Good. On to the next question.

Question #2: How Much Money Can I Earn?

This is an easy question to answer. You state an amount that you feel your prospect is interested in earning per month. If someone is looking to earn only a couple of hundred extra per month, you describe income. For someone who wants financial independence and work from home, the quote would be different.

If you don’t know your prospect well, all you would need to say ask if they were to make an extra income with your business, how much extra income are they looking for?
Now, on the last question your prospects will ask.

Question #3: So, What Exactly Do I Have To Do To Earn Money?

Isn’t that a reasonable question? I would want to know what I have to do as a prospect. Let’s give them a clear answer instead of saying things like “Oh, you just have to talk to people”, or “We are a wonderful sharing and caring business” By a clear answer, I also don’t mean describing the compensation plan or sharing with them the company history! Just tell the prospect approximately what kind of activity he will need to do earn a certain a particular amount of money based on what you told them when answering question #2. . For example, if you quoted $500 you would say something like:

"All you have to do is: between you, and everybody you talk to, and everybody they talk to forever and ever . . . find about 2 families who want to drink the shake so that they wake up in the morning feeling great and then you would earn an extra $500 a month."

I would call this a clear answer to your network marketing prospect. They now know exactly what they have to do to earn that extra $500 a month‘

Once your prospects have these three questions answered about your home business, you close with something like, “Well, what do you think.” Or “And that’s that.” Very simple. No haggling, hassling, high-pressure sales pitch here. You just gave them the facts and now the decision is up to your prospect.

Use these techniques and watch your network marketing business prospect interest increase by 100%!

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