As a network marketer, there are numerous ways to market your home business. For example, you can go to school to take a marketing course, study what the gurus say, read books, talk to your next door neighbor who was in network marketing back in 1974, well, maybe not your neighbor but you get the picture!
The truth is, after it is all said and done, marketing can really be broken down into three easy steps. Master them, follow them as if your life depended on it, and you will continue to build your network marketing business into infinity! Here are the three steps and how to use them the right way.
Step One: Build a list of prospects.
Step Two: Sell them something
Step Three: Sell them something again.
Now, let’s break down how to implement these three very simple steps.
Build a List of Prospects
All you do with this first step is imagine that your MLM business is like a huge funnel. The more prospects you have in your funnel, the more this will directly equal the number of customers and distributors who join your team. This doesn’t mean anybody, of course! You have to find highly qualified ones who are
truly interested in a business opportunity or your product or service. The question then comes, where do you find all these people?
Ok, if you hear people ask that question you must realize right away that they just don’t get it! Why? Because prospects are everywhere! Plus, everyone already does networking everyday anyway and just don’t realize it! There is no need to buy leads. We have plenty of leads to choose from. We just need to find educated prospects. Here are some areas where we can build our prospect list:
- The clerk at the grocery store.
- People we meet on the Internet
- Health nuts at the gym.
- College students who need money.
- Your local PTA.
- Take a business class at your local community college
- Your co-workers.
Get the picture?
Sell Them Something
Just as there are numerous ways to build a list of prospects, there also are numerous ways to sell them something. In other words, present the prospect with information about your network marketing company. Here are a few ways to do this to assist you in getting your creative juices flowing:
- Talk to them in person.
- Talk to them on the telephone.
- Send them a postcard
- Live or recorded teleconferences
- Give the prospect an audio tape or CD.
- Send your prospect to your website.
- Have your sponsor contact your prospect.
- Do three-ways calls with your uplines
You will find that selling to prospects is easy, especially if you remember this special rule:
Facts Tell-Stories Sell
If you talk to your prospects in the way that causes them to believe and relate to your presentation of your network marketing business, in a story format or a testimonial, you will find that selling or sharing with them your opportunity will be very easy!
Sell Them Something Again
By the time you reach this point, this last step should be easy! You see, if you already have prospects, are already are in the process of building a list of prospects, or have sold them something, then having people who consistently buy your products on autoship every month should not be difficult! When you do this, you are just doing what other companies do to market their product or service. Lost? If so, just think of :
- Columbia House that sends CD’s every month.
- Your monthly satellite or cable bill.
- Your cell phone product.
Now, do you get the picture? If your network marketing business has some sort of autoship or billing program, this is of great value and benefit to you! Autoship is really the way to generate lots of profit each month, especially if you have a downline of satisfied customers and distributors!
So, there you have it. You are now in on the ultimate network marketing secret. Take action, master these strategies, and you will be well on your way to financial independence.
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