Friday, April 27, 2007

10 Sure-Fire Ways to Market Your MLM Home Business Offline

You and most other people involved in MLM know the ideal way to build your home business is not only online, but offline as well. Offline marketing is another word for building your business through your local market. Here are ten effective strategies you can use today to market your MLM offline.

  1. Donate a high selling product from your business to your local Radio Station; they have numerous contests and are always looking for sponsors! This gets even better when you realize that your donation can be written off as a tax deduction, plus you get free advertising and business exposure for your donation!
  1. Call your local Chamber of Commerce and find out about job fairs that will be in your city or county. Get a booth and set up information about your fantastic MLM opportunity!
  1. Are there local colleges in your area? If so, great! Call the college or university and find out when their next job/employment fair is. Many times you can get a booth or table very inexpensively ( $30 or less). You can get a lot of great new prospects at events such as this.

  1. Just about every area has a local gym. So, what an ideal place to target especially if you sell nutritional and health products! Check with the manager to see if there will be any special events. You can get a table space for $20 or less in most cases. Make sure you have three to five products on display, some free samples, plenty of business cards, and fliers. The free samples will be attracting folks like crazy who are starving after their hard workout like!
  1. Make sure you network with others in your community who are in home businesses. Find out what events and activities that they participate in. They are good resources to assist you in getting started as you begin to network in your community.

  1. Take advantage of all those lunch breaks! Contact companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria. You know, the areas where people congregate when taking a break. These days a lot of companies will allow you to do this if you just ask.
  1. Do you have a local cable TV channel in your area that allows business people to advertise? I know I do in mine. You can inquire about advertising. Did you realize an ad on a cable channel could potentially reach thousands of potential buyers for you? It would be best to use your MLM website address for these types of advertising and not your personal home address. This cost may also be more expensive than other advertising methods. If its expensive, perhaps the cost could be split up amongst team members with everyone sharing the leads.

  1. Make good use of those small hometown newspapers! Many people do not get a good response when they do a big newspaper ad unless they do a solo ad, display ad, or something along those lines. But, target a small hometown newspaper and you can see your response greatly increase! What you can also do is to inquire about getting your ads on specific pages in the newspaper that targets the group of people in your MLM niche.
  1. Pizza anyone? Every town has a pizza place. Contact your local pizza shops, diners, deli’s, and coffee bagel shops to ask them about advertising on their paper placements. Customers do read those ads!

  1. Summer is fast approaching. Why not take your MLM home business on the road? Contact your local area parks and community centers to see what their schedule of events are and inquire about setting up a booth or table.
As you can know see, there are numerous highly effective offline marketing strategies you can for your MLM business. Pick a few and get going growing your prospect base through your local market.

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