Wednesday, March 14, 2007

How to Use A Squeeze Page With Your Home Business

Affiliate marketing's one of the quickest methods to generate cash flow on the web today.

Among its many benefits is the fact that you don't have to spend time or money researching and developing a new product. All of this has been done for you by the product owner.

This is a tremendous burden lifted off your shoulders because this is usually the most costly aspect of any business venture.

A word of caution though, you should still do a little research yourself as to whether the market wants the product you are looking to promote and whether the price point is fair and reasonable enough to attract a big audience.

Once this is done and you have found the product or service you want to promote and are satisfied with the affiliate program you should set up what is referred to as a squeeze page.

Simply put, a squeeze page is a one page pre sales letter that entices the prospect to leave their name and email address in order to receive more information on the product or service of choice.

There are several points to be made for this superb sales tactic. Number one, you set yourself apart from all the other affiliates promoting the same product. Number two, you build your own opt-in list that you can promote other products to.

So what do you need to use this tactic? A few basics and a little skill.

The first thing you need is a web hosting account and domain name. These are very inexpensive these days and are a must have for anyone who is serious about doing business online.

Second is an autoresponder. These too are fairly inexpensive. Many hosting accounts will now offer free autoresponders with their service.

Third is an HTML editor. There are several free editors out there that are easily found through a quick search. Nothing fancy is needed, just a simple user friendly application.

And the final ingredient is a little copy writing skill.

Here is a tip on what to write on your page: Go to the product sales page. Pick out the highlights, the biggest benefits you can see offered. Think about what other benefits there are that may not be stated already and jot them down.

Now go into your HTML editor and put together a small sales page using a good headline, subhead and bullet points listing all the benefits you gathered. This is where the copy writing skill comes in.

Put the email capture form generated from your autoresponder on the bottom of the page. Let your prospect know that by leaving their name and email address you will then reveal this highly coveted tool, piece of information, service or whatever it is you have and they so desperately want.

Do not mention the name of the product or service on the capture page, just the benefits. The reason for this is because they may have seen this product or service before and were sitting on the fence about it and you want the prospect to purchase through your link. You are going to nudge them over the fence with your presentation.

All you are trying to do is build interest, pique their curiosity and whet their appetite for more information.

Set up your autoresponder with 6-7 emails that go out in 3-4 day intervals, each building on one of the benefits mentioned on your squeeze page.

Then add in other related services or products that you are an affiliate of. Repetition is the key and your squeeze page gives you that advantage over other affiliates.

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