Friday, January 05, 2007

Killer Press Release Secrets for Your Home-Business Website

Wanna learn how to write hot press releases? You should! They are one of the top ways to drive hoards of traffic to your home business's website. Here are some killer tips for you.

P.S. To save years of failure and frustration as you look to create additional income from home. click here to download your free ebook, Success in 10 Steps http://www.mentormonique.successin10steps.com

Killer Press Release Secrets
by: Larry Dotson

1. Your press release should sound like news, not an ad.
2. You should only send your press release to the media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab the readers attention.
7. You should tell a story and mention your business, product or service in the body of the press release.
8. Proofread your press release many times. Look for grammar and spelling mistakes.
9. Write a press release about the new products or services you're offering on your web site.
10. Create a press release about the results of an online survey or poll you have completed.
11. Submit a press release about a trade show or seminar you're hosting.
12. Write a press release about no cost chat room classes you are teaching.
13. Create a press release about your opening of a new web site.
14. Submit a press release about an online award your business or web site has won.
15. Write a press release about a free e-zine you're publishing.
16. Create a press release about online products or services you're giving away.
17. Submit a press release about an online business association or club you're starting.
18. Write a press release about a famous person that's endorsing your business.
19. Create a press release about a joint venture you are doing with another business.
20. Submit a press release about a new book or e-book you wrote.
21. Write a press release about an expert who is speaking in your chat room.
22. Create a press release about a fundraising event you're doing at your web site.
23. Submit a press release about a new contest or sweepstakes you're having at your site.
24. Write a press release about major sponsorships you're doing online.
About The Author
Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

Thursday, January 04, 2007

21 Reasons Why The Next Site I Visit Could Be Yours

Wanna get more hits to your home business site from Steve? Find out how here.

21 Reasons Why The Next Site I Visit Could Be Yours (Part 1)

by: Steve Nash

You spend so much time promoting YOUR site, but why, exactly, do YOU VISIT someone else's?

The other day, I re-visited all of the sites I had been to that week (using Internet Explorer's History option). I asked myself the simple question: "Why did I visit that site?" I came up with 21, yes 21!, reasons why I visited a particular web site. Now if they are reasons why *I* visited a site, they could well be reasons why I (or someone else) would visit YOUR site!

So here are some reasons why I visit a web site, and at least one way to make it a reason that people visit YOURS!

Reasons I Visited A Web site:

  1. To Win Prizes [Run an online competition]

    Surfers are a selfish lot - they all want to win something (including me)! Why not let them? A suitable joint venture, affiliate program or just something you can offer as a prize will do it. Find more information about online competitions at:

  2. To Read My E-mail Online [Host a web-based e-mail service]

    This is Hotmail's fault (but I keep on returning!). Now there are plenty of ways to create your own free web-based e-mail system, with your own web-address too. Why not visit

  3. To Buy Something [Join an affiliate program]

    I admit it, I'm one of the few that buy online!! You probably do too. Did you know that there are many, many ways of running your own virtual store. The easiest way, though, is to build a collection of affiliate links (not just banner ads!) that your site visitors will really appreciate...

  4. http://www.linkshare.com
  5. http://www.isyndicate.com (virtual store - US only)

  6. Because Of Free Stuff [Create a download resource]

    We all like freebies, and even visit sites that only contain LINKS to freebie-sites. Well, now it's possible to put free downloads etc on your site. Visit this site for an example

  7. I Found It On Lycos [Submit site to search engines]

    Submitting your site to search engines is a must, when it comes to getting visitors to your site. Rather than going on about meta tags, keywords, doorway pages, etc., I'll just point you to these excellent resources

  8. I Saw A Link On Someone's Site [Reciprocal link]

    Links to your site get you noticed; links to your site build trust; AND links to your site improve your ranking on search engines. So swap links with similar sites, and create a "Links" page. Or just visit these sites for more ideas

  9. I Read About The Site In An E-mail [Press release]

    This could also be 'because I saw the site address in a magazine or a newspaper'. How did that address get to be in the newspaper or e-mail? Probably because someone submitted a press release to the editor of the magazine, newspaper, or ezine. Most news is 'created' via a press release or publicity stunt. Dr Nunley knows all about publicity and PR

  10. Because Your Site Is Already Bookmarked [Favorites/bookmarks]

    "Bookmark my site!" Does your site exclaim this? Do you ask visitors to "Add this site to your favorites!" You should do. You can get a simple bit of JavaScript that will do both for you dependent on your visitor's browser. Find a script here

  11. As Site Was Recommended To Me By A Friend [Recommend site]

    You see those links on a site that say: "Like our site? Tell a friend!" Well, it works. People like to recommend a great site to their friends - they gain kudos, respect. So why not make it easy for them to recommend YOUR site to THEIR friends! You can set up a recommend service yourself by using a free Perl/ CGI script, or let another site provide the service (for free):

  12. To Meet Others [Build a community]

    This is a 'killer reason' to visit any web site. You meet others that share your interest, and you swap information and ideas. Message boards, forums, online communities, they all generate a great deal of traffic; traffic that returns again and again. Community-building tools are free, but you will need to promote heavily to get your community started, and you will need to consider just how you go about moderating the discussions.

  13. I Read A Site's Newsletter [Create a newsletter, e-zine]

    I subscribe to many newsletters to find out about free offers, competitions, price updates; or just to act as a reminder to visit that site. (I only subscribe if I'm confident my e-mail is safe from spam, mind - I always look for a privacy statement of some kind.) A newsletter provides you with an excellent opportunity to stay in touch with your site visitors; a great newsletter even encourages new visitors. Use these tools:

  14. I Saw the URL Somewhere [Promote your site off-line]

    Now where did I did see that URL? Was it on someone's T-shirt, or on the side of a car? Was it on a letterhead or business card? Was it on a tie-pin or broach? Was it on a computer's screen-saver, or an electronic Christmas card? Was it on a bill-board or on TV? Was it on a restaurant's guest book(!)... Okay, okay, I'll stop there! But you get the idea!

    (Oh! And don't forget your e-mail signature files!)

  15. To Check On An Affiliate Program [Run an affiliate program]

    Affiliate programs are great, and if you sell a product on- line you should *seriously* think of running one (if you don't already). Affiliates help 'spread the word' about your site; they also improve sales; AND - remember this! - they keep on re-visiting your site to check just how much money they've made! You win, and your affiliates win too (with improved site-content, and earnings)! For further advice:

  16. http://www.bizweb2000.com/howtoaff.htm

That's your lot. Next time, we'll look at writing articles, banner exchanges, web resources, playing games and more!

Thanks,

About The Author

Steve Nash is webmaster at http://www.taurus-graphics.net - website hosting, design and promotion at prices YOU can afford. He also edits the newsletter Promote! Promote! Promote! - great ways to promote and grow your business, online!

Wednesday, January 03, 2007

13 Techniques That Boosts The Power Of Your Resource Box!

Writing articles is a great way to market a home-based business's website. It is important to make sure the resource box is done right as well. Here are tips to help!

P.S. To save years of failure and frustration as you look to create additional income from home. click here to download your free ebook, Success in 10 Steps http://www.mentormonique.successin10steps.com

13 Techniques That Boosts The Power Of Your Resource Box!
by: Radhika Venkata

***What is the Resource box?

'Resource box' is an information box about the author of the article.You will see this resource box at the end of the ezine articles.

***Why it is so important?

Hey...It is giving you free advertising.When somebody reads your article, they will see your name and web site link at the end of the article. More chances of inviting visitors to your web site.

When ever your article is published on other web sites, it amazingly increases your link popularity in search engines.You know how the search engines love the web sites with good link popularity.

***So what are techniques that will work for you:

1.Number one rule: *Try not to sell your products through your article resource boxes.*
Use your resource box to build up your opt-in list. If you have an ezine or free ecourse always keep a link for subscriptions.

2.You should also put your web site URL in the resource box.Email links to your ezines won't increase your web site link popularity.

3.Always spell check your name and URL twice before submitting it.Misspelled name with wrong URL...Things won't work in your way.

4.Try to keep single URL in your resource box.If that URL is going to give the reader something FREE like free ebook, free subscriptions you will get good click thru rate with that URL.

5.Keep your resource box short; like six to eight lines.

6.Don't keep your affiliate links in the resource box. Some how people don't like clicking the affiliate links. Use redirection scripts or services.

7.If you want to keep few lines about your product in your resource box,Always those should be the benefits of your product.People love the benefits not the features of your product.

8.DON'T use hype words like 'Million bucks over night, 50 million visitors...Guaranteed' etc.

9.If you are promoting specific product through your resource box, then link the web page that directly takes the reader to that specific product page.

10.If you want to display the charge for your service, then tell it in the lowest possible value. Instead of '$25.00 per month', you can write it as 'Less than 85 cents a Day!!'

11.Try to put related URL in the resource box.For example if you are writing article on search engine optimization and if you keep a ebook compiler product link, expect low click thru.If you don't have a related product always you will be having your ezine or any other mailing list links for getting subscriptions.

12.Always highlight one or two words in your resource box with Caps,quotations,* signs etc.

13.Last but not least is DON'T forget to keep your resource box before submitting your article.
About The Author
Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/

Tuesday, January 02, 2007

12 Tips to Network Your Way to Success with Your Home-based Business

These are great tips if you have an MLM home-based business or in any business that requires lots of contact with others. Hope you find these useful!

P.S. To save years of failure and frustration as you look to create additional income from home. click here to download your free ebook, Success in 10 Steps http://www.mentormonique.successin10steps.com

12 Tips to Network Your Way to Success
by: Beth Tabak

Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be.
 
1- Be Generous- Give without expectations and you will be surprised at how it returns to you. It may not come from the same source but a new client, referral, or opportunity will show up because of your efforts.

2- Be Consistent- As in marketing, the more consistent your networking efforts the more productive they become. Jay Conrad Levinson of Guerilla Marketing stated, “I hate to admit this, but mediocre marketing with commitment works better than brilliant marketing without commitment.”

3- Know & Clarify- When creating your introduction clarify who your target market is and “what’s in it for them”. Sell benefits. Verizon sells wireless phone service but sells it when you believe they never stop working to fill your phone service needs. "Can you hear me now?"

4- Get Involved- Getting involved puts you in a consistent position of visibility.

5- Be a Powerful Resource & Advocate for Others- Expand your network and be an advocate for others. Use your networking resources to hook up people you know with others. What goes around comes around.

6- Learn the Needs of Others then Help Fill Those Needs- Can your business fill their needs? Who do you know who can? Either way you have a win/win situation.

7- Build the Know- Like- Trust Factor- Building relationships is more important than collecting lots of leads. Think quality vs. quantity. Connect deeper vs. on the surface.

8- It’s More Important to Receive Business Cards than Hand Them Out- This puts you in a position to be able to follow up.

9- Consistently Follow- Up- It's not enough to have a network. Follow up and continue developing your relationships and network. Have a good reason to follow up or ask "how can I help you?"

10- Develop Advocates- Build relationships with Centers of Influence who connect with your ideal client or customer. Offer incentives for referrals or provide great benefits.

11- Be Curious- The 6 Degrees of Separation Theory states that we are only 6 people away from finding out anything we need to know. Be curious and you will be surprised at what people, resources, and information are at your finger tips.

12- Develop You- You can grow your business as big as you can grow yourself. Start there!

To shift into action choose one tip to focus on for a week and see what new results come your way. Then try on another and so on. Before you know it your networking efforts will be paving your way to success. Starting Now!

Copyright 2004 © Beth A. Tabak, All rights reserved.
About The Author
Beth Tabak is a Business &; Life Coach, columnist, speaker, and owner of Starting Now. For free resources, asse

Monday, January 01, 2007

11 Easy Steps to Keep Visitors On Your Home Business Webiste

This is for those of us who need help with our home-based business's website design!

P.S. To save years of failure and frustration as you look to create additional income from home. click here to download your free ebook, Success in 10 Steps http://www.mentormonique.successin10steps.com

11 Steps to "Sticky" Web Site!
by: Collette Gillian

An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web.

The basics of a good web site are simple. Generally, if the purpose of your web site is to convey information, the emphasis should be on clear navigation and engaging text. If however, your purpose is to showcase a portfolio or develop a brand identity, then it will be more appropriate to limit the amount of text, and concentrate on the graphics.

However you define the purpose of your web site, following a few basic guidelines will keep your web site user-friendly.

Keep It Simple.

This is the most important rule of Web site design. Keeping things straightforward from a user’s perspective requires some thought and planning.

If people find it difficult to get into or move around your site, they may not stay for the show. Ditto if you make it difficult for them to contact you or place an order. A little research into what your visitors will be looking for when they click on your Web site will help keep them happy.

Make Your Links Clear.

An important part of keeping it simple is making your links clear. If you use icons or pictures for your links, be sure to give them text titles. It may sound boring, but your site visitors don’t want to waste their time trying to guess where to go next.

Also, make sure that your links are easily visible. Don’t make your visitors have to scroll across to find them. Typically, links are found across the top of the page, or vertically arranged on the left.

Use Straightforward Navigation.

Make sure your visitors always know where they are by providing a navigation bar or map on every page. Also, try to arrange your information so that it is never more three clicks away. Make it easy for your visitors to find what they’re looking for, and to get around your site.

Tell Them What to Do.

Web users like to know what’s expected of them. If you want them to order your product, sign up for a newsletter, or contact you - tell them. And then give them an easy way to do it.

Give ‘em What They’re Looking For!

Your home page should include enough information about your site to let your visitor know they have found what they’re looking for. Nothing annoys users more than wading through click-thru’s, only to find that you don’t have the information or product they’re seeking.

Clear, engaging, value-driven content is essential to your web site’s success. Lame language and garbled grammar will ruin your professional image.

Minimize Download Times.

Big graphics, flashy animation, intricate images – they all take time to download. Take care when using whistles and bells. Again, consider your typical visitor. Will they have access to the latest technology? Or will they be dialing up from their rinky-dink home desktop? All the flash technology in the world won’t impress your visitors if they don’t stick around until the page loads.

Use Images Sparingly.

Images are a great way to add some pizzazz to a Web site. Too many, however, can detract from your site’s appearance or message, and they can make your site slow to load. Try using images that support and add value to your text, not as a substitute for information. Remember too, that although JEPG files are better for photographs, GIF files are quicker to download.

Avoid Unnecessary Forms.

This is especially relevant for e-commerce sites, but applies equally to subscription forms for anything. Long forms complicate the ordering process, and prospects may not be willing to fill in what they see as unnecessary details.

Color.

Use color with restraint in your Web site design. Too many colors may make your site look garish and incoherent. Stick to two or three complimentary colors to make a better impression. The same goes for textured or colored backgrounds. Often such backgrounds make text difficult to read, for example, a light blue background with yellow text or a black background with light blue text is virtually unreadable. (Don’t laugh! I’ve seen ‘em both.)

Text.

Different browsers support different fonts, and not all the same ones. So that unusual lettering that you think looks so good as your font choice, may show up as indecipherable gobbledy-gook on your visitor’s screen.

But all is not lost. There are a few fonts (called “true type” fonts) that are common to all browsers. The ones most commonly used are Times New Roman, Ariel, Helvetica, and Verdana (which was designed specifically for the Web).

Also, allow plenty of “white space” on the page. Spaces give readers a visual break, and allow them to focus more fully on separate elements of the page.

Following these simple guidelines, or using them as a checklist for your existing web site, will save you time and money. More importantly, your site visitors will feel understood and appreciated. And that’s a good thing!

©Copyright 2004. Collette Gillian dba bestWriter4U.com. All rights reserved.

About The Author
Collette Gillian is a copywriter specializing in Web content and Web copy with an emphasis on usability and results. She also helps her clients optimize the content of their Web sites to improve search engine positioning. Visit http://www.bestwriter4u.com for more helpful articles and information.

Sunday, December 31, 2006

11 Powerful Marketing Tips for Your Home-Based Business

I always enjoy reading about various marketing tips that can help me become more successful with my home-based business. Here is a great one by Bob Leduc.

P.S. To save years of failure and frustration as you look to create additional income from home. click here to download your free ebook, Success in 10 Steps http://www.mentormonique.successin10steps.com

11 Powerful Marketing Tips
by: Bob Leduc

Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?

Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages and other sales tools. Use vivid word pictures to dramatize the pleasant feelings your customers experience when they use what you are selling. It intensifies their desire to have it and motivates them to buy now.

Tip 2: Continually test new advertising and marketing methods ..and old methods you never tried before. A good guideline to follow is to allocate 80 percent of your budget to proven promotions and 20 percent to testing new things. Most businesses using this formula keep growing regardless of changing market conditions and intense competition.

Tip 3: Reduce the size of your ads so you can run more ads for the same cost. Don't be surprised if your short ads generate a higher response than long ads - giving you a bigger return for your expense. One of the most effective ads I ever used was only 11 words.

Tip 4: Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

Tip 5: Active, stimulating words and phrases keep prospects interested in reading your sales copy. Look for dull passive words and phrases and replace them with active ones. For example, change a phrase like "...it's practical and inexpensive" to "...it's fast, easy and you save $99".

Tip 6: After telling prospects what they gain when they buy your product or service, tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service so they can enjoy the benefits it provides. But they will want it even more if you remind them of what they lose by not buying it.

Tip 7: You can eliminate any last minute hesitation prospective customers may have by announcing a pleasant surprise near the end of every selling procedure. For example, add an unexpected bonus to each transaction immediately before the final action that completes the sale.

Tip 8: You can boost your total sales volume and your average size sale at the same time by combining 2 or more related products or services into a Special Combination Package. Set the price lower than the cost of buying each item separately. This "special deal" will motivate both procrastinators and bargain hunters to buy now.

Tip 9: You always need to find new customers. But don't overlook the sales you can easily get from your existing customers. It's easier to get more business from them than it is to get any business from new prospects. Follow up with your existing customers to get more sales of the same product or to offer them additional products and services.

Tip 10: How would you react if you got a personal "thank you" from a business several days after you spent money with them? You'd feel good and probably want to do more business with them. Give that same feeling to your customers. They will reward you with more business - and a flood of referrals.

Tip 11: Convert your customers into publicity agents. Develop an incentive for them to tell associates and friends about the value of your products or services. An endorsement from them can produce sales you would never get with any amount of advertising.

How many of these 11 marketing tactics are you using? How many have you overlooked? You are losing sales if you don't use all of them.
Copyright 2004 Bob Leduc

http://BobLeduc.com
About The Author
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV