Friday, November 03, 2006

Tracking Traffic for Your Home Business

Tracking Traffic for Your Home Business
Copyright © Monique Hawkins

http://moniquerh.3stepsecret.com


One of the essential rules for home business Internet marketing, and for marketing of any business, is to know if the product or means you are using to market is working or not. It’s amazing the number of entrepreneurs that spend time and money on home business Internet marketing and don’t track it. By tracking we mean that they don’t keep track of how and why people inquire about or buy their products and services. They don’t know if the ad that they ran in the paper is the reason someone called for their technical help, or if the speech that they delivered at last week’s Chamber of Commerce luncheon might have lured that new customer.

Home business Internet marketing is successful only if the money and time spent on the effort to bring in new customers and new revenues does not exceed the profit made from that expense. A crucial part of determining Return on Investment (ROI) is knowing what Internet marketing tool works for your home business – and what does not.

Buying a home business Internet marketing analytic tool that can help track results makes good business sense for several other reasons, one of which is to determine what users and potential customers like about your Web site and what they don’t. Home business Internet marketing analysis software can tell you which pages were visited most frequently and the common exit and entry pages.

Exit pages are important, because if the page that a large number of consumers are exiting from is not the order confirmation page than that tells you that something about that page is driving users away from your site. Knowing where you go wrong so you can correct it is a crucial piece of Internet marketing information for your home business. Knowing the entry page gives you an idea of which of your home business Internet marketing tactics and resources worked.

Most Internet monitoring tools let you know which browsers and operating systems your site’s users have. You can find out, for instance, how many have Macs, how many have Windows based systems, how many use Internet Explorer and how many use Netscape. You’ll be able to see if consumers are also trying to navigate to “404” pages – those that no longer exist. These broken links must be fixed quickly or the message to these users is that your home business is not efficient and you’ll have lost that marketing opportunity.

With these monitoring tools installed for your site you can also keep track of your conversions (consumer visit that results in a sale) and determine the source of the visit as well as the path on your site that that buyer took to complete the sale.

Nor are home business Internet marketing and tracking tools costly. Some of the best software and services are priced at a low $20 a month.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:

http://moniquerh.3stepsecret.com

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Wednesday, November 01, 2006

Why Marketing Is Important for Your Home-Based Business

Why Marketing Is Important for Your Home-Based Business
Copyright © Monique Hawkins

http://moniquerh.3stepsecret.com


More than most other online businesses, a home based Internet marketing business requires experience and training. There are some online home businesses, such as medical transcription, data entry, word processing and virtual call centers that you can start with some very basic skills and a short bit of initial training. A home based Internet marketing business is not one of these. While it’s not essential that you have a four year degree in marketing to succeed you must have some experience in marketing yours or others firm and should have taken some classes in marketing essentials.

If you’ve been a marketing specialist for another firm or acted in a management capacity that required you to practice some marketing job tasks, then you probably have a good feel for what marketing is all about. Now you just need some classes. For that you can go online if you prefer that to classroom learning. Let’s take a look at some of the courses that will train you for a home based Internet marketing business.

One 55 hour course, for example, is $99 at one online training facility we found. Courses include tips on advertising on the Web, building the client’s marketing strategy, developing your e-business, customer service, taking online payments, starting your home based Internet marketing business, e-commerce influences and strategies, writing and designing great applications, keeping business costs to a minimum for yourself as well as your client, managing and marketing your own e-business, the ins and outs of data mining and real time, as well as planning client resources.

The four hour course about Internet advertising is the kick off course for your home based Internet marketing business training. Here you’ll get a good overview of the various advertising options for your client when he or she markets on the Internet. The course objectives are to train you to promote your clients’ business on the Web, to plan the firm’s advertising campaign, to find your own customers, to compare the pros and cons of the various forms of advertising for your clients and to learn where Internet advertising is headed.

Building marketing strategy is one of the more essential courses for your home based Internet marketing business. In this online class you’ll learn a complex overview of the various marketing tools and options for your clients’ online business as well as your own. You’ll learn about outside promotion and data mining. Specific training includes identification of effective promotion in a face to face environment and a description of the relationship between e-commerce and public relations. In the five hour course you’ll also find out what niche marketing is all about and how it can help your client and your own home based Internet marketing business.

The E-business development course gets down to the basics. You’ll learn what a virtual corporation is, what business and marketing tasks you and your clients can and should outsource, understand partnership pros and cons, and look at the problems that can occur in an online business.

About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:

http://moniquerh.3stepsecret.com

-----------------------------------------------------------------

Why Marketing Is Important for Your Home-Based Business

Why Marketing Is Important for Your Home-Based Business
Copyright © Monique Hawkins

http://moniquerh.3stepsecret.com


More than most other online businesses, a home based Internet marketing business requires experience and training. There are some online home businesses, such as medical transcription, data entry, word processing and virtual call centers that you can start with some very basic skills and a short bit of initial training. A home based Internet marketing business is not one of these. While it’s not essential that you have a four year degree in marketing to succeed you must have some experience in marketing yours or others firm and should have taken some classes in marketing essentials.

If you’ve been a marketing specialist for another firm or acted in a management capacity that required you to practice some marketing job tasks, then you probably have a good feel for what marketing is all about. Now you just need some classes. For that you can go online if you prefer that to classroom learning. Let’s take a look at some of the courses that will train you for a home based Internet marketing business.

One 55 hour course, for example, is $99 at one online training facility we found. Courses include tips on advertising on the Web, building the client’s marketing strategy, developing your e-business, customer service, taking online payments, starting your home based Internet marketing business, e-commerce influences and strategies, writing and designing great applications, keeping business costs to a minimum for yourself as well as your client, managing and marketing your own e-business, the ins and outs of data mining and real time, as well as planning client resources.

The four hour course about Internet advertising is the kick off course for your home based Internet marketing business training. Here you’ll get a good overview of the various advertising options for your client when he or she markets on the Internet. The course objectives are to train you to promote your clients’ business on the Web, to plan the firm’s advertising campaign, to find your own customers, to compare the pros and cons of the various forms of advertising for your clients and to learn where Internet advertising is headed.

Building marketing strategy is one of the more essential courses for your home based Internet marketing business. In this online class you’ll learn a complex overview of the various marketing tools and options for your clients’ online business as well as your own. You’ll learn about outside promotion and data mining. Specific training includes identification of effective promotion in a face to face environment and a description of the relationship between e-commerce and public relations. In the five hour course you’ll also find out what niche marketing is all about and how it can help your client and your own home based Internet marketing business.

The E-business development course gets down to the basics. You’ll learn what a virtual corporation is, what business and marketing tasks you and your clients can and should outsource, understand partnership pros and cons, and look at the problems that can occur in an online business.

About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:

http://moniquerh.3stepsecret.com

-----------------------------------------------------------------

Tuesday, October 31, 2006

How To Find Free Home-based Business Tips on the Net

How To Find Free Home-based Business Tips on the Net
Copyright © Monique Hawkins

http://moniquerh.3stepsecret.com


On the Web you can find a number of free home based Internet business tips and resources, from for-profit and not-for-profit organizations and agencies and from magazines whose mission is to provide helpful business information to start up firms and others.

One such noted magazine, designed with the entrepreneur in mind, provides free home based Internet business tips about every aspect of running a firm. Here you can find articles on how to start a business, how to find the financial backing for a new company, how to market a firm, sales and advertising tips, guidance on choosing the right franchise or making the decision not to, how to assess and choose from the various business opportunity possibilities, how to run a home based business, how to make a profit running an e-business, how to manage, how to hire and fire, how to balance work and life and information on the latest and greatest business technology.

The free home based Internet business help includes an article on the ins and outs of a mother becoming a netpreneur. The free article talks about how a stay at home mom can balance the demands of young children with the completion of the home based Internet business tasks.

Another article looks at how to create an e-mail marketing campaign that will avoid the horrific charge of spamming. Finding a domain name and a site host are addressed in another free article for your home based Internet business help. You can also read about creating a Web site that is rich in meaningful content and how to keep visitors coming to your site.

Perhaps most helpful is the free home based Internet business article about what to include on your Web site. What you can also learn for free here as well are the online mistakes to avoid when building your home based Internet business site, such as focusing less on valuable content than glitzy graphics, failing to make navigation easy, making the site so large that it loads slowly, and providing essential and valuable information but making it difficult to find.

The magazine site offers a free encyclopedia of terms that you’ll need to know and understand to run your home based Internet business knowledgably and well, and a section of services and tools for the entrepreneur. Here the categories include free business coach introductions, links to home based Internet business training, free consultation on franchising, free quotes from a variety of business service vendors, a link to two major job boards to place an ad for employees, all sorts of legal forms that can be downloaded at no charge, sales and marketing tools, and resources to thousands of businesses – many home based Internet – that are for sale. From the site you can get free help creating a logo for your home based Internet business – or a press release about its launch.

Quality home based Internet business help is yours free in abundance on the Web.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:

http://moniquerh.3stepsecret.com

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Monday, October 30, 2006

An Interesting MLM Opportunity

An Interesting MLM Opportunity
Copyright © Monique Hawkins

http://moniquerh.3stepsecret.com


MLM Power

Empowerism is a multi-level marketing firm and the dba for the firm Life, Education And Prosperity, Inc. of Atlanta Georgia. It is a new subscription program for entrepreneurs that includes a monthly magazine (without any outside advertising), 50 business leads a month, a prospecting tool that is built in, and tools that will train you to succeed in Internet marketing. Empowerism tools include your own training center, training lessons that are delivered by e-mail, and a message board. With this MLM you can learn to earn a good income with bonuses. Your membership makes you a distributor.

The Empowerism site is e-commerce enabled for each distributor’s customers so that they can asked for information as well as order services and products that are credited to the distributor. Information such as name, email address, social security number, credit card numbers, bank accounts and zip codes are secured. These users can opt-out of Empowerism.com emails at any time.

The magazine is called Excellent and its 20 or more pages are full of tips and training on how to succeed in your Internet based business. You can access your private training center and view the magazine in PDF and print it if you wish. Articles include Web site design, search engine marketing and plenty of other marketing and traffic building resources.

With your network marketing membership you’ll have a rotator on your start page that will assist you in earning credits on the start page programs of your choice. You’ll have a submitter for search engines to add your site to as many as 25 URLs every month with one click. You’ll get automated letters to send to your own members and more than 20 URLs that redirect users back to your own site. Empowerism even gives you 25 professional looking Web templates with eye appeal. These you can download for whatever you wish to do with them.

Your subscription includes a series of courses that will teach you marketing, setting up and running a home based business, setting goals and growing your business. These come by e-mail. The Empowerism Web site that you get includes tools to generate traffic. Some of these are free while the others cost little. You can personalize an e-mail to your downline that goes out as a group message. You’ll have a management center for keeping track of prospect, a great selection of e-books written by company trainers and live training and support.

Empowerism’s Web site talks about access for consumers to its products and services but we weren’t able to find any product or service except sales of subscriptions to Empowerism. In other words, the distributor makes her or his money according to how many distributors s/he adds to her downline.

The cost is $24.95 for the first month and $19.95 a month thereafter.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:

http://moniquerh.3stepsecret.com

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