Wednesday, August 02, 2006

6 Steps to Follow for a Successful Online Home Business

As an person who is looking to start an online business, you want to make sure you do it right from the start. Here are tips to help you in this process.

To Your Success,

To build a successful mlm business, it’s important to follow these 10 steps to success. Visit

6 Steps For Starting An Online Business by Khemal Dole

If you are considering setting up your own business, then this article is for you.
Where do you start if you want to earn money online? What steps do you need to take to start your own online home based business and be successful?

1) Specify your goals.
Why do you want to start an online business? Do you want the business to eventually replace your job's salary, do you just want to earn some extra cash, or you want to buy a new home or car? Write down all the reasons and objects that you want to achieve with your online home based business. It is important that you focus on these goals all the time - they will keep you motivated and focused. Depending on what you enjoy, decide on the online home based business model that suits you. There are so many options, and that is a different topic that warrants an article to cover just that.

2) Choose a domain name.
Having an online home based business means that you will need to create some presence on the Internet. To do this, you will need a website. Select an appropriate domain name and get it registered. It is essential for you to note that your domain must reflect your online home based business. This will help you in the long term with your visibility on search words. Ideally, your domain must have your online home based business' key words.

3) Select the web host.
You must choose a web host that has high capacity which will make it easy for your site to be found quickly. The web host must be very reliable; you do not want a server that is down at any time as this would cost you money. Two critical things to look for in a web hosting company are high reliability and good customer support.

4) Get your website built.
Your website's design, layout and content will have a strong influence on the success of your online home based business. Your website must be professional, easy to navigate and user friendly. You must have a catchy and interesting headline. Your content must be related to what you are offering in your online home based business. You will need to constantly improve your website as you develop your online home based business, but these factors outlined above will help you create a good website that will boost your profits.

5) Automate your website.
This is a very important aspect of your online home based business. If you want to be successful with your online home based business, you must put it on auto-pilot. You will need to use various tools that can help you put your online home based business on autopilot. Use an auto responder and offer an e-zone or e-course from your website. Your visitors will be able to subscribe to your e-zine and you will keep in constant contact with them with your auto responder. You need to build a list of your leads or prospects, and over time, these will become your customers. Also create an automated ordering process so that your visitors can easily buy from your website.

6) Plan and implement your marketing strategy!
Yes, you now have a great website and great product or service to offer, but without visitors - your online home based business will not succeed. You will need a lot of visitors to your website! The first step is to establish your weekly or monthly marketing budget. With that budget, what advertising strategies can you afford? Your options are solo ads in ezines, articles writing and distributing, participating in relevant forums, list building, and free ads or paid advertising, among others. Decide on the selected advertising strategies that you are going to use, perfect them and start promoting your online home based business!

That's a basic plan to make money online.

About the Author:
Khemal Dole owns and operates, a completely FREE service which helps many first-timers and even experts find their perfect Work At Home job. Visit right now and see for yourself why so many are flocking to his site.

Sunday, July 30, 2006

Four Tips on How to Use the Mass Media for Zero Cost Publicity

Four Tips on How to Use the Mass Media for Zero Cost Publicity
Copyright © Monique Hawkins

This is an article I recently wrote about how to obtain mass medial publicity for zero cost! This is a home-based business owner's dream. I hope you have your pen and paper ready. This is great stuff!

All business owners, both online and offline, could benefit from more publicity. As many business owners know, getting publicity through advertising can be expensive. Not only can advertising and marketing be costly, businesses have to be better than their competitors. After all, everyone knows the best marketer always wins! So, how can this be done without blowing a budget? The secret is free publicity through the mass media of radio, TV, Internet, and newsprint.

Using mass media can enable a business to reach a huge number of people at one shot. Imagine what would happen if a business were the topic of a popular radio talk show, had a spot on the Today show, Oprah, or Larry King! What would be the result if a business was on the front page of the business section in USA today? Are you beginning to get the picture? One appearance and you could be set for life!

Here are four tips on how to get free mass media publicity for your business.

1. Use the News Search Engines. The news search engines are Yahoo, Google, and Everything that happens in our world, in case you haven’t noticed, ends up on the Internet. Information about any topic can be easily obtained by typing in a keyword. For example, if you wanted to search on a news topic related to your business on Google, you would go to Next, you would type in your keyword and then click on the links that show up about various stories. What is nice about this is that you will find reporters who have written stories in your area of interest in newspapers, TV, press releases, etc. With just one click, many times you will find information to contact them. One excellent method to use when contacting a journalist is offering a tip list. Journalists love tip lists since they are easy to plug in for stories they are working on. Plus, any free information is always appreciated!

You will also find that some journalists have a comments box. This is a huge gift to the business owner who wants to get free publicity. In that comment box you can talk about how you read their story, what you thought about it, and then offer the reporter additional tips. This also is a way to get to know them and if you continue to do this, be viewed as an expert resource.

Another great thing you can do is to sign up for News Alerts with Google and Yahoo. From the homepages of these search engines, all you need to do is to click on the link, give your email address, and then type in the keywords you are targeting. Google and Yahoo will then send you daily, weekly, or monthly (based on your preferences), all the stories that come across the Internet related to your business interest. This will give you a huge edge in finding reporters to contact.

2. Go to the home websites for publications such as USA Today, The Washington Times, Boston Globe, New York Times, and other major newsprint publications. Next, type in your keyword of interest. You will find a wealth of information and reporters who you can start building a relationship with.

3. Write a press release. For many people, just the thought of a press release can be intimidating. The truth is, they are not that difficult if you know what you are doing. All you would need to do is to study some that are well written, and then use the same elements and same order in the right format. When done right, a press release can result in a huge amount of traffic to an online business site or even more phone calls to an offline business. To study two well-crafted press releases, go to, and

One excellent online press release resource to use is This company is one of many online press release distribution services. They have access to all the major search engines such as Google and Yahoo Keep in mind that PR web won’t let just any junk go through (poor English, sentences don’t make sense, etc.) after all they do have editors who will view press releases before distribution, but they are very open to press releases of “how to” topics, tip lists, and the like. In other words, your press release doesn’t have to be hard news.

What is great about PR web is that they will distribute your release for free. If you want to track statistics, receive extra support and help from an editor, and get even more exposure, all you would need to do is to make a contribution. Press releases are a great way to get publicity for little to no cost! For more information about press releases, visit

4. Start Blogging. If you can market your business through a blog, it would be a very valuable tool for your business. Google’s enable you to set up a blog for free. Blogs are a great way to attract attention and to get your business out in front of lots of people.

The key to a blog is not being bland and boring. People love it when blogs are controversial. When I say controversial, I do not mean raising issues about race and religion. Being controversial is just being yourself, showing your personality, and not being afraid to state your opinions about issues. Use a blog to get a good discussion going and as a tool to stay connected with your readers. Telling stories, talking about newsworthy subjects, and then linking the blog to your business is a great way to drive traffic to your site or to increase phone calls to your offline store. The message here is to start blogging right away!

Getting free publicity is within every business online and offline business owner’s reach. Use these four tips and watch your business grow like it has never before.

About the Author:
To build a successful mlm business, it’s important to follow these 10 steps to success. Visit