Friday, July 21, 2006

What Is A Niche Market Anyway?

What Is A Niche Market Anyway?
Copyright © Monique Hawkins


You are interested in starting a home based business. You also want to use the Internet as the tool for your work at home ideas. But, you are not sure if you can make money online. To make matters worse, you are confused about what home based business opportunity to pursue.

If this sounds like you, the fact of the matter is money can be made online with a home based business. You don't need to study for years until you can reap rewards. There are sound business concepts that have been taught and been proven to be true for many years by some of the most highly successful marketers in the world. What is the top sound principle that will greatly ensure your success? It is choosing the right niche market.

You might be wondering what is a niche. A niche is simply a group of people with similar interests and needs. They are very passionate about their topic of interest. Think of a small pond packed with starving fish and you have the bait specific to them; meaning the will like what you have to offer the best. This, in essence, is a niche.

Why niche market? Well, unless you are a huge corporation with bottomless pockets, niche marketing is the way to go. You see, most of the large corporation blow off niche markets because they are not trying to make an additional $1000 to $15000 per month like many home based business entrepreneurs and other small business owners. They are seeking to make millions per month, which is good for you because you don't have to compete with those companies that have massive marketing budgets.

It really is easy to find potential customers in niche markets. Here are some examples:

Motor Home Owners
Carpet Cleaner business owners
Restaurant owners
Winter camping enthusiasts
Siamese cat owners
Dentists
Landscape company owners

You get the picture.

Before you decide which niche market to target for your home based business, here are four important points to consider:

1. Is the market easily defined and reachable? Do you know where they hangout? What kind of trade journals or publications do they read? Do they have clubs or are members of particular organizations?

2. Is the market small enough that there are not tons of competitors, but still large enough for you to make a good profit?

3. Does the market have the money to spend?

4. Does the group have an insane passion for their hobby or topic of interest? Do they eat, sleep, and breathe their hobby? Are they constantly seeking more information related to their subject? A great example of this would be golfers and NASCAR enthusiasts!

Doing research related to these questions will help you pick the perfect niche market for your home based business.

As you think about starting a home based business and what market to target, follow the above suggestions and you will be way ahead of many other home based business opportunity seekers seeking to start a work at home business.

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To build a successful mlm business, it’s important to follow these 10 steps to success. Visit http://www.mentormonique.successin10steps.com/
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Tuesday, July 18, 2006

How to Get out of the Rat Race

There are thousands of people who are desiring to start a home-based business and get out of the rat race. There are tons of benefits to this. Let's check out what some of them are.

Home Careers By Michael Colucci

If you are looking for a way out of the rat race, you are not alone. Millions of Americans are unhappy with their jobs, and wish to become financially independent. A home career is the best way to achieve this. In our fast paced world of today, many people are forced to work long hours at their jobs, and have little time to spend with their families. This has led to a society where many family relationships are under strain, and studies show that the US has one of the highest divorce rates of any country in the world. Having a home career will allow you to spend more time with those you love.

In addition to this, many people are tired of working hard for corporations that are becoming wealty off their efforts. While they become wealthier, your own well being is sacrificed in the process. Many employers today fail to reward their employees for their hard work, and many employees become resentful. They may even begin to hate their jobs, and will dread going to work each day. If this situation describes you, it sounds as if you are a person who wants to become independent. While there may be risks involved with pursuing a home career, the rewards are well worth it. First, there is no limit to the money that you can earn at home. Your income will be determined by your skill, not by the raises that you will be given by your employer.

The second advantage of having a home career is that you pick your own hours. If you need to reserve a day to be with your family, there won't be a need to get the permission of your boss. You will have the power to pick the hours you want to work. While having a home career will give you power, this power will not come without responsibility. People who procrastinate are unlikely to succeed. When you have something that needs to be done, you must not let anything stand in your way. If you are thinking of starting a home based business, the first thing you will want to think about is the field you will work in.

Picking the right career is important. While it should be something that excites you, it should also be something that has a high income potential. What are you good at? Most people are either good at technical subjects like math, or they are good at subjects like writing or art. There are a few people that can use both sides of their brain effectively. You must first decide where your skill level lies. If you are a mathematically oriented person who enjoys dealing with numbers, why not become a freelance programmer? Even if you don't know any programming languages, you can do research to find out what programming languages are in demand. After you've done this, you can take a class at your local community college.

If you are looking to start a home career, one tool that you will not want to be without is a computer and the internet. The internet is the best friend of those who wish to start home careers. The internet can allow you to get the tools and resources you need to start your business, and you can network with people all over the world for a very low price. There is no limit to the number of things you can do with a home based business, and the benefits are well worth it.

Michael Colucci is a writer for Home Careers which is part of the Knowledge Search network.

I hope you enjoyed this article by Michael. To build a successful mlm business, its important to follow these 10 steps to success. Visit http://www.mentormonique.successin10steps.com/