Sunday, November 26, 2006

How To Name Your Online Business Right

How To Name Your Online Home-Business Right
Copyright © Monique Hawkins

Whether your business is a work at home Internet business or staffs several hundred in a downtown skyscraper you’re going to be online to succeed, and you’re going to have to come up with a good business name and a good domain name. Here are some things to avoid in naming your work at home online business prior to setting up your Internet site.

The first mistake many new work at home online business owners make is to ask for too much input on Internet site and business name, from too many people. They tend to ask family and friends what their new business’ name should be, and what domain name it should have. The problem with this is that not all will really understand the business idea or the jargon involved in that business. The second reason to avoid this consultative process is that you can only choose one name. This means that the more people you ask the more people you are going to disappoint – and perhaps even insult.

It is far better to kick off the online and other aspects of your work at home Internet business by asking the opinion and business help of those few people who have been chosen to have an integral management part of your venture. You might pull these folks together and have a brainstorming session which you all feed off each other’s ideas. That way when the end results in a name each will feel like they’ve been a part of giving you that idea.

Another entrepreneurial business naming error is to tack and adjective together with a noun to come up with one word former with a middle of the word capital letter. If, for instance, your work at home Internet business were to offer online sale of luggage at discount prices you might be tempted to call it something like EconoPack. It’s bad for two reasons. No one can look at that name and know what it is you offer. Is it like a UPS store that offers shipping services? The other disadvantage is that the domain name may turn out to be or .net. Which, without a capital P is even fussier. Luggage for Less would be a much clearer name.

If you think of the new (in the last five years) work at home Internet business start ups that have grown online to become household names, you’ll see that they all took zingy, snappy, lively names that differentiated themselves from others and weren’t likely to be copied. They didn’t take boring names that could be forgotten or worse yet, confused with other companies. Yahoo is one example. It could have been World Wide Search Engine instead. Google is another. Monster is a great example of a name that is not only memorable but suggestive of high volume, strength, durability and vast reach. Monster could have been Online Job Resource. What a blah name that would have been. All these started out as work at home Internet business projects by unknown online entrepreneurs. Their choice of business and Web site names paid a large part in their ability to brand themselves and thus to succeed.
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