Tuesday, October 10, 2006

Lessons in Marketing Your Home-Based Businesses

Lessons in Marketing Your Home-Based Businesses
Copyright © Monique Hawkins


One of the main reasons why starting home businesses are becoming more and more popular is not just because of the want to spend time with the family but also because of living on a tight budget.

Many don't realize the importance of marketing their home-based business correctly. In business, some find out the hard way that the best marketer always wins.

People dread the idea of having to advertise for the reason that it is way out of budget. This really a false impression. The truth is, there are many creative and low budget ways to market a home-based business.

First, advertising need not be costly if one continuously tests their advertising and marketing methods. Some have the misconception of chucking in loads of money after one advertising campaign. In reality, this rarely happens. So, careful analysis of whether one's campaigns are profitable is important.

Second, test in portions. There are different media to market the business; newspaper, radio and television ads. One must stretch and take the extra mile to know which one is effective. Other ways people can advertise their home-based business is through articles, forums, joint ventures, ezine advertisements, solo ads, classified ads, and much more.

Third, arrange for an advertising plan. Once a home-based business is on the groove, it is wise to step up a notch with advertising. Spending a little bit more is okay but always keep in mind that the supplementary publicity will just double the sales. Keeping in tune with these circumstances will help make the most from ad money.

Fourth, the best may not really be costly. Understand that in any business, it is always an advantage to get people talking about what it has to offer. There are low cost promotion media available.

Word of mouth is, in one word, priceless. It will not cost even a penny. Asking the customers as to who else needs the services or products the business offers is first and if they are pretty much satisfied, they’ll be more than happy to pass on the word.

Handing out business cards is another. These costs around 20 dollars for a 500-piece package. The key to an effective business card in which people will call you is to offer something free such as a free report.

Press releases regarding any special event or new openings are good for home-based businesses too. The most important detail should be included in the beginning and any extra information near the end.

Some local radio and television stations offer off-peak hours ads at a bargain. Checking them out if any discount exists is okay.

Knowing the basic facts of advertising will put home-based businesses proprietors on the right track.

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